"Eating Fasting" with the Trendy Mala Tang

KIYORA Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuko Koga) will release the 3-day mini-fasting program "FasVege 3days Mini-Fasting Mala Tang in" on Wednesday, April 1, 2026, at drugstores nationwide, under its health food brand "Vege Natural," which is based on the concept of vegetable + diet. *Some stores may not carry this product.

◆ The Mala Tang Boom and Health Consciousness

In recent years, the "Mala Tang" boom has spread, centered on social media and specialty shops in urban areas, gaining popularity as a healthy meal where ingredients can be chosen freely.

Because it allows for the free combination of vegetables, vermicelli, mushrooms, and more, it has gained support primarily among those with high beauty and health consciousness, and is attracting attention as the number of specialty shops in Japan increases.

On the other hand, interest in "fasting" is also rising due to increased health and beauty awareness.

However, common fasting methods have challenges such as:

　・The need to endure hunger

　・Getting bored with only enzyme drinks

　・Difficulty in maintaining the routine

leading some to feel that the barrier to entry is high.

◆ "Mini-Fasting" While You Eat

The 3-day mini-fasting program "FasVege" was born from this background.

Supervised by a fasting counselor, it is designed to be followed without strain while supplementing necessary nutrients, proposing a new fasting habit that allows you to condition your body while eating.

◆ The Third Installment Features the Popular Mala Tang Flavor

For this third installment in the series, we have developed a new flavor inspired by the popular Mala Tang.

By combining "Soy Milk Mala Tang," which features a numbing spiciness and mellow soy milk, with "Fermented Lemonade" and "Milk Tea Protein," we have realized a mini-fasting program that you can continue without getting bored.

【Product Features】

【Fermented Lemonade (67.60kcal)】

(Per 20g sachet)

Contains approximately 5,400mg of dietary fiber.

Formulated with 108 types of fermented extracts to support gut health and dieting.