"Eating Fasting" with the Trendy Mala Tang

KIYORA Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuko Koga) will release the 3-day mini-fasting program "FasVege 3days Mini-Fasting Mala Tang in" on Wednesday, April 1, 2026, at drugstores nationwide, under its health food brand "Vege Natural," which is based on the concept of vegetable + diet. *Some stores may not carry this product.

◆ The Mala Tang Boom and Health Consciousness

In recent years, the "Mala Tang" boom has spread, centered on social media and specialty shops in urban areas, gaining popularity as a healthy meal where you can freely choose your ingredients.

Because it allows for the free combination of vegetables, vermicelli, mushrooms, and more, it has gained support primarily among those with high beauty and health consciousness, and is attracting attention as the number of specialty shops in Japan increases.

Meanwhile, interest in "fasting" is also rising due to increased health and beauty awareness.

However, common fasting methods have challenges such as:

　・The need to endure hunger

　・Getting bored with only enzyme drinks

　・Difficulty in maintaining the routine

These factors make it difficult for many to adopt.

◆ "Mini-Fasting" While You Eat

Born from this background is the 3-day mini-fasting program, "FasVege."

Supervised by a fasting counselor, it is designed to be easily maintained while supplementing necessary nutrients, proposing a new fasting habit that allows you to condition your body while eating.

◆ The Third Installment Features the Popular Mala Tang Flavor

For this third installment of the series, we have developed a new flavor inspired by the popular Mala Tang.

By combining the numbing spice with mellow soy milk, we have realized a mini-fasting program that you won't get tired of, featuring three flavors: "Soy Milk Mala Tang," "Fermented Lemonade," and "Milk Tea Protein."

【Product Features】

【Fermented Lemonade (67.60kcal)】

(Per 20g bag)

Contains approximately 5,400mg of dietary fiber.

Formulated with 108 types of fermented extracts to support gut health and dieting.