Kiyasuku Launches "Inclusive Alteration Partnership" for Apparel Brands; Haruulala organic is the First Partner Brand
Kiyasuku, a service specializing in clothing alterations for people with disabilities and illnesses, has launched a new "Inclusive Alteration Partnership" for apparel brands. This initiative allows brands to offer Kiyasuku as an official alteration service for their products, enabling them to reach customers who have difficulty dressing due to disabilities or illnesses, without the need for developing special products or incurring inventory risks. Haruulala organic, a brand of organic cotton baby and children's clothing, is the first to adopt this partnership.
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- 📰 Published: April 2, 2026 at 18:10
Kiyasuku Inc. (Narashino City, Chiba Prefecture; Representative Director: Teppei Maeda), which supports inclusive clothing production and after-sales services for apparel brands, starting with its clothing alteration service "Kiyasuku" for people with disabilities and illnesses, has launched a new alteration partnership service. This service allows apparel brands to officially guide customers to "Kiyasuku" as an official alteration service after purchasing their products. Through this initiative, Kiyasuku's partner brands will be able to propose the same product lineup as for general customers, by officially offering the option of "alterations at Kiyasuku" after purchase, even to customers who have difficulty dressing due to disabilities or illnesses.
This time, Haruulala organic, a brand of organic cotton baby and children's clothing and baby shower gifts developed by Sunday Morning Factory Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Masato Nakamura), has been introduced as the first partner brand. This partnership was realized based on Haruulala organic's desire to deliver its clothes to more people, including those who have difficulty dressing due to disabilities or illnesses.
Moving forward, by expanding similar partnerships to more brands, we aim to increase diverse choices for people who have been left behind in the existing clothing production of the apparel industry, leading to the realization of a society where everyone can freely choose the "clothes they want to wear."
■ In the existing apparel industry, some people cannot choose the "clothes they want to wear."
The apparel industry has been structured on the premise that "users are able-bodied," and as a result, some people have been left behind. Many people who have physical difficulties due to various reasons such as disabilities, illnesses, or aging are forced to give up choosing the "clothes they want to wear" because they are "difficult to wear."
The scale of this population is estimated to be at least 7.7 million* in Japan, and it is expected to increase further in anticipation of a super-aging society. The act of wearing the clothes one wants to wear and choosing the clothes one wants to wear is not just about getting dressed; it is deeply related to one's quality of life (QOL) and individuality. We believe that this is not a special consideration but a fundamental right that everyone inherently possesses.
On the other hand, it is not easy for the apparel industry to meet these needs. If new specialized products are to be developed to meet these needs, many considerations and adjustments are required, including planning, production, inventory, and sales methods. Many brands feel that they "don't know where to start" or "it's difficult to make it sustainable," even if they feel the need for inclusive solutions.
*Calculated by our company based on the Ministry of Health, Labour and Welfare's "Report on Social Welfare Administration (FY2023)", the National Institute of Advanced Industrial Science and Technology's "Number of Persons with Physical Disability Certificates (by age group) 2022 data", and the Ministry of Health, Labour and Welfare's "Report on Long-Term Care Insurance Business Status (Provisional) for March 2024".
■ What Kiyasuku has accumulated to enable everyone to choose the "clothes they want to wear."
Since its service launch in March 2022, Kiyasuku has provided alteration services for people with disabilities and illnesses, tailoring ready-made clothes they "want to wear" to each individual's physical condition. The total number of altered garments has exceeded 1,800.
The types of clothes altered have been diverse. From affordable brands to high-end brands, from new items to cherished used items, and items such as T-shirts, blouses, outerwear, jackets, innerwear, pants, skirts, sportswear, school uniforms, uniforms, and kimonos. We have altered clothes that each person truly wants to wear, making them easier to wear according to their body and lifestyle. Specifically, alterations include changing to front-opening, shoulder-opening, side-opening, or back-opening, replacing buttons with hook-and-loop fasteners, elasticizing the waist of slacks, expanding the front zipper opening of trousers, and changing the seat of jeans to a softer material.
Customers who have used our service have often said, "I'm happy that I can choose clothes without worrying if I can wear them," "I'm happy that I can wear the clothes I used to wear before I got sick again," "I'm happy that I can wear the same uniform as everyone else," and "It's easier to put on and take off clothes, and I can live my daily life with peace of mind." Our repeat rate exceeds 75%, and we have realized that not only does it make clothes "easier to wear," but the act of being able to "wear the clothes one wants to wear" itself leads to great joy for each individual.
■ Expanding the system for everyone to choose the "clothes they want to wear" to brands.
We thought that by not limiting this system to Kiyasuku's small company service but by expanding it in collaboration with various brands, we could deliver the "joy of wearing the clothes one wants to wear" to more people.
This idea led to the launch of this apparel brand partnership model.
A major feature of this model is that apparel brands can introduce it without newly developing specialized products, maintaining their existing product lineup. This makes it easier to propose their products to customers with disabilities or illnesses who have difficulty dressing, whom they have not been able to reach sufficiently until now.
For brands, the major values are:
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Being able to start without changing the existing product lineup
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Being able to introduce it without incurring new inventory risks
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Being easy to operate as an extension of their core business, not just a special project
It will now be possible to present the concrete option of "alterations at Kiyasuku" after purchase, even to customers who had given up on purchasing clothes from that brand due to reasons such as "I might not be able to wear it" or "It might be difficult to put on and take off." This is also a new customer service system for brands to deliver their products to more people while utilizing their existing products and sales resources. Having the ability to offer such post-purchase options itself leads to value for the brand.
■ Haruulala organic becomes a brand that more people can choose.
Through this partnership, customers who intend to purchase Haruulala organic products will find it easier to choose products, assuming that alterations can be made at Kiyasuku after purchase, even if they have difficulty dressing due to disabilities or illnesses. Customers who previously hesitated to purchase, feeling "I want to wear it, but it might be difficult for me" or "I want to give it as a gift, but it might be difficult for the recipient," will now be able to choose Haruulala organic products without giving up.
For Haruulala organic, it will be easier to offer its products to customers who have not been sufficiently reached until now, without developing new specialized products and while maintaining its existing product lineup. It will be able to propose the same product lineup as for general customers to those who have difficulty dressing.
Kiyasuku will handle the actual alteration services as the official alteration provider announced by Haruulala organic after purchase.
Haruulala organic does not need to handle individual alteration consultations itself; after guiding customers to a concrete post-purchase option, Kiyasuku will handle everything from reception to consultation, confirmation of alteration details, and actual alterations.
Customers who purchase Haruulala organic products will receive alterations under the official guidance of Haruulala organic, following the same process as regular Kiyasuku services, and a special rate set by Haruulala organic will apply. Haruulala organic and Kiyasuku will each bear the difference from the regular rate to make it easier for customers to use the service.
Through this partnership, Haruulala organic will expand the possibility of delivering its clothes to more customers, including those who have difficulty dressing due to disabilities or illnesses. The aim is to expand the circle of people who can enjoy Haruulala organic's clothes even further, by creating choices for those who felt "I want to wear it, but it might be difficult."
▶︎Haruulala organic × Kiyasuku Partnership Page:https://haruulala.life/kiyasuku/
■ About Haruulala organic
Haruulala organic is a brand that offers baby and children's clothing and baby shower gifts made from organic cotton. We pursue materials that are gentle on babies' skin and cute designs, and we are committed to environmentally friendly product manufacturing. Established in 2017 to eliminate child labor in Bangladesh, we built our own apparel factory locally and are working to create an environment where children do not have to work by providing stable employment to parents from impoverished families. In addition to using organic cotton, we also strive to minimize environmental impact in production, such as switching our factory to solar power generation and recovering carbon dioxide through tree planting.
▶︎Official Website:https://haruulala.life/
▶︎Official Instagram:https://www.instagram.com/haruulala_organic/
About Sunday Morning Factory Inc., the operating company of Haruulala organic
Company Name: Sunday Morning Factory Inc.
Established: March 2017
Representative: Masato Nakamura, Representative Director
Headquarters: 4-14-1 Tanotsu, Higashi-ku, Fukuoka City, Fukuoka Prefecture
Business: Manufacturing and sales of baby clothes
▶︎Official Website:https://sundaymorning-f.com
Comment from Masato Nakamura, Representative Director of Sunday Morning Factory Inc.
"Wearing the clothes you want to wear" - I am ashamed to admit that I only realized there are people for whom this is not possible when my son was hospitalized.
Just by wearing your favorite clothes, you can feel happy. You can feel energized.
It's just clothes, yet it's more than just clothes. We don't want children who want to wear our clothes to give up on that feeling. With that in mind, we have decided to partner with Kiyasuku.
What one company can do is limited, but I hope this activity will be the first step for more brands to join and expand choices.
Comment from Teppei Maeda, Representative of Kiyasuku
I am deeply grateful to Haruulala organic for taking the first step in this initiative.
Their stance of wanting to deliver Haruulala organic's clothes to more people, including those with disabilities or illnesses who have difficulty dressing, felt very sincere and essential.
For future apparel brands, I believe it will become increasingly important not just to proclaim "we want to reach more people," but to, like Haruulala organic, re-examine who they are actually reaching and who they are still failing to reach, and then take action.
I hope this partnership will be one of the catalysts for such movements to spread within the apparel industry.
■ Expanding this initiative to more brands.
Kiyasuku plans to expand this type of partnership to more brands in the future, aiming to increase the choices of "clothes they want to wear" for people who have been difficult to reach with existing clothing production methods.
Inclusive solutions are often seen as solely requiring the development of new specialized products, but in reality, that is not the only way. By leveraging existing products and enabling brands to offer alterations as a post-purchase option, there is potential to deliver clothes to more people.
If such initiatives are not limited to a few pioneering cases but spread to various brands, we will move closer to a society where everyone can naturally choose the "clothes they want to wear."
Kiyasuku will continue to implement this step by step with ambitious companies and brands. We welcome inquiries from brands that wish to "deliver their clothes to more people while utilizing existing products."