Achieves World First 7 Consecutive Wins in Cosmetics Category; Guinness World RecordsTM Certified for 7 Consecutive Years; "Deep Patch Series" Micro-Needle Cosmetics Achieve World's No. 1*1 Sales Share

Kitano Kaitekikobo, our in-house brand handling cosmetics and health foods from Kitano Tatsujin Corporation, has been certified by Guinness World RecordsTM for the 7th consecutive year as the brand with the world's No. 1 sales share in the beauty micro-needle skin patch market*1, achieving a world first of 7 consecutive Guinness World RecordsTM wins in the same category for cosmetics.

Guinness World RecordsTM Certification Details

Record Title: Largest micro-needle cosmetic skin patch brand

English Record Title: Largest micro-needle cosmetic skin patch brand

Products Covered: Hyalo Deep Patch, Miken Deep Patch, Odoco Deep Patch, Cheek Pore Patch, Refisto

Survey Period: March 2025 - February 2026

Certification Date: June 12, 2026

Certifying Body: Guinness World Records

Journey to Guinness World RecordsTM Certification

Development Rule: "Only launch products that are surprisingly good."

Our company commercializes only "surprisingly good products" that clear our unique development standards and pass monitor surveys verifying their performance. The products from "Kitano Kaitekikobo," including the micro-needle cosmetics "Deep Patch Series," have cleared this high bar.

Record-Breaking Sales of Over 66 Million Units Sold*2

We are committed to selling "practical products" that satisfy customers with their quality and encourage repeat purchases, rather than "trendy products." This dedication has led to the immense success of our micro-needle cosmetics "Deep Patch Series," with cumulative sales exceeding 66 million units*2 since its launch. Furthermore, our products have received the "Gold Award" for 8 consecutive years*3 from the "Monde Selection," an international evaluation organization renowned for setting global quality standards. Now, based on global research, we have achieved the world's No. 1 sales share*1 in the beauty micro-needle skin patch market, and "Kitano Kaitekikobo's" "Deep Patch Series" has been certified by Guinness World RecordsTM for the 7th consecutive year as the world's No. 1*1 brand. With this recognition, we will continue to strive to provide products that satisfy our customers.

Micro-Needle Cosmetics "Deep Patch Series"

What are Micro-Needle Cosmetics?

These are "penetrating cosmetics®" where a patch is embedded with needles formed from a rich blend of hyaluronic acid*4 and other abundant beauty ingredients. The needles, made of beauty ingredients, penetrate the skin directly, allowing high-concentration beauty ingredients to be effectively absorbed and diffused*5. Simply apply the patch to the concerned area and sleep, and the beauty ingredients are delivered directly*5, making it a revolutionary skincare cosmetic.

Product Features

Even on the same face, skin thickness and the causes of concerns vary by area. Our micro-needle cosmetics "Deep Patch Series" are offered in a rich lineup specialized for each area.

With rich hyaluronic acid*4 as the main ingredient, we incorporate complementary ingredients tailored to the skin's condition and concerns. Furthermore, we combine them with optimal shapes, needle lengths, and patch designs that suit the skin characteristics of each specific area.

Award-Winning Products

Hyalo Deep Patch: 8 patches (4 applications) Price: ¥4,864 (tax included)

The first product in the "Penetrating Cosmetics®" Deep Patch Series. A micro-needle cosmetic for the eye and mouth areas. By penetrating the skin with needles condensed with beauty ingredients, it delivers moisture to the stratum corneum, providing the skin with a firm, taut feel and plumpness.

Miken Deep Patch: 8 patches (8 applications) Price: ¥4,864 (tax included)

The second product in the series, a micro-needle cosmetic for the frown lines. It uses larger needles tailored to the thickness of the skin between the eyebrows, and incorporates ingredients that soften the skin*6 and provide firmness*7 to address signs of aging. It leads to a firm and moisturized frown area.

Odoco Deep Patch: 8 patches (8 applications) Price: ¥6,086 (tax included)

The third product in the series, a micro-needle cosmetic for the forehead. It features a specialized arrangement designed for the forehead and addresses deeper creases*8. By incorporating high concentrations of ingredients that soften signs of aging*9 and provide firmness*10, it delivers firmness and moisture to the forehead.

Cheek Pore Patch: 8 patches (4 applications) Price: ¥4,864 (tax included)

The fourth product in the series, a micro-needle cosmetic for the cheek pore zone. It directly penetrates*5 tightening ingredients*11 into the pore-dense areas (cheek pore zone), leading to smoother skin.

Refisto: 8 patches (4 applications) Price: ¥4,864 (tax included)

The fifth product in the series, a micro-needle cosmetic for the mouth area. A uniquely shaped patch with tabs adheres to the skin, stretching and fixing*8 the nasolabial folds while lifting*8 the cheeks to improve contour*8.

*1: World's No. 1 sales for the Deep Patch Series: Global survey by TFCO Co., Ltd. Largest brand in beauty micro-needle skin patches March 2019 - February 2026 *2: Cumulative sales of Hyalo Deep Patch, Miken Deep Patch, Odoco Deep Patch, Cheek Pore Patch, and Refisto as of June 4, 2026 *3: Hyalo Deep Patch 2017-2024 *4: Moisturizing ingredient *5: Up to the stratum corneum *6: Pentapeptide-18 *7: Human Synthetic Recombinant Polypeptide-1, Sodium Hyaluronate *8: Due to the physical effect of the patch *9: Vernonia Appendiculata Leaf Extract, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Helichrysum Stoechas Extract *10: Helichrysum Stoechas Extract *11: Hamamelis Virginiana (Witch Hazel) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Zanthoxylum Piperitum Fruit Extract

Company Overview

Kitano Tatsujin Corporation is a company listed on the Tokyo Stock Exchange (Prime Market) with the motto "Only launch products that are surprisingly good." We develop and sell products that specialize in pinpoint and deep concerns. We pursue "satisfaction quality" and conduct approximately 1,500 quality checks on our products before release.

[Company Website] https://www.kitanotatsujin.com/

[Kitano Kaitekikobo] Web: https://www.kaitekikobo.jp/ X: https://x.com/kaitekikobo Instagram: https://www.instagram.com/kitanokaitekikobo/

[Credit for Print Publication] Kitano Kaitekikobo Tel: 0570-55-0717 URL: https://www.kaitekikobo.jp/