Awareness with Three Groundedness Switches – Complete Articulation of the 'Thinking Habits' That Create Differences in Groundedness, 'Groundedness Switch' Released

The book 'Groundedness Switch' by Katsuhisa Kinoshita, representative director of Kita no Tatsujin Corporation, will be released on June 30, 2026 by Diamond, Inc. In conjunction with the release, an Amazon early reservation campaign will be held to give away a PDF of the 'Groundedness Switch - Supplementary Reader' (not for sale) answering questions from reader monitors. Purchase here: https://www.amazon.co.jp/dp/447812325X Book Overview The author, Katsuhisa Kinoshita, is the representative director and an active D2C marketer who single-handedly grew the company to a market capitalization of 100 billion yen and a Tokyo Stock Exchange Prime-listed company. On his X account, he shares management and web marketing insights, with a total of over 320,000 followers on social media. This book tackles the theme of 'groundedness' that every business professional faces, systematizing the essence of thinking cultivated through his management, marketing, and organizational experience into a practical form. Generally, 'groundedness' is often considered an innate talent, but this book defines it as a 'state' rather than an 'ability', distinguishing between when one's groundedness is active and when it is not. It thoroughly breaks down the thinking procedures that create this difference, contrasting the judgments of people with high and low groundedness, and explains how to improve thinking quality step by step. Furthermore, it systematizes these thinking methods into three 'groundedness switches' that anyone can reproduce. The first switch, 'Mogecho's Law', teaches how to derive optimal solutions from purpose, current situation, and conditions. The second switch, 'Purpose Backtracking Law', provides a way to think from the same perspective as superiors and executives. The third switch, 'Backcalculation Thinking Law', introduces breakthrough thinking that produces extraordinary results. The book also explains the difference between groundedness and intelligence, think tasks and do tasks, and common judgment errors in work and organizations through abundant examples. Through this book, readers can not only enhance their own groundedness but also learn how to cultivate groundedness in subordinates, colleagues, and team members. It is a practical thinking method for all business professionals to think for themselves and continue producing results in an era without correct answers. [Book Information] Title: Groundedness Switch Author: Katsuhisa Kinoshita Price: 1,870 yen (tax included), 1,700 yen (excluding tax) Release Date: June 30, 2026 Publisher: Diamond, Inc. Format: Paperback Table of Contents Switch 0: What is Groundedness Switch 1: Mogecho's Law Switch 2: Purpose Backtracking Law Switch 3: Backcalculation Thinking Law Campaign Overview [Amazon Early Reservation Campaign] Customers who pre-order on Amazon.co.jp and apply via the campaign form will receive a PDF of the 'Groundedness Switch - Supplementary Reader' (not for sale) answering questions from reader monitors. (Applications received by 23:59 on June 29, 2026) Reading both will deepen understanding. Campaign page: https://www.kitanotatsujin.com/cp/9784478123256yoyaku.html *This campaign is independently conducted by Kita no Tatsujin Corporation and is not related to Amazon.co.jp or Diamond, Inc. Author Profile Katsuhisa Kinoshita Representative Director and Active D2C Marketer, Kita no Tatsujin Corporation Born in Kobe in 1968. After working at Recruit Co., Ltd., he founded the Hokkaido specialty product sales site 'Hokkaido CO JP' in 2000. Established Kita no Tatsujin Corporation in 2002. Listed on the Sapporo Securities Exchange's new market 'Ambitious' in 2012, the Sapporo Securities Exchange standard market in 2013, the Tokyo Stock Exchange (TSE) Second Section in 2014, and TSE First Section (now Prime Market) in 2015, achieving four consecutive listings for the first time. In 2017, the company's market capitalization reached 100 billion yen, and its stock price increase rate ranked first in Japan. Received the Medal with Blue Ribbon from the Japanese government eight times. His books include 'Sales Minimization, Profit Maximization Law: Secrets of 29% Profit Margin Management', 'Time Shortest, Results Maximization Law: Install the Thinking Algorithm of a Capable Person One Story a Day', 'Team X: A Story to Learn How to Build a Team That Increased Performance 13 Times in One Year', and 'The Way of a Person Who Doesn't Worry: Install One Worry-Free Super Skill Every Day' (all from Diamond, Inc.), 'Fundamentals x Technical Marketing: 83 Ways to Maximize Web Marketing Results' (Jitsugyo no Nihon Sha), and 'The Art of Selling Without Fighting: The Strongest Web Marketing Technique to Create a Market with One Click' (Gentosha), with total sales exceeding 400,000 copies. Katsuhisa Kinoshita X: https://x.com/kinoppirx78 Company Profile Kita no Tatsujin Corporation is a Tokyo Stock Exchange Prime-listed company engaged in internet mail-order sales of cosmetics and health foods. It develops and sells products specializing in pinpoint and deep-seated problems, with the creed of 'only releasing products when surprisingly good ones are made'. Pursuing 'satisfaction quality', it conducts approximately 1,400 quality checks on products before release. Trade Name: Kita no Tatsujin Corporation Head Offices: Kabukiza Tower 17F, 4-12-15 Ginza, Chuo-ku, Tokyo < Sapporo Office> Sapporo Sosei Square 25F, Kita 1-jo Nishi 1-chome 6, Chuo-ku, Sapporo, Hokkaido Established: May 2002 (Founded May 2000) Corporate Website: https://www.kitanotatsujin.com/