Limited Event to Experience "Lomography" Film Cameras with Unique Charm Held at "PHOTO MARCHE By Kitamura Camera Shop"
Kitamura Camera Co., Ltd. will host a collaborative event with camera maker Lomography at PHOTO MARCHE By Kitamura Camera Shop from May 1 to May 31, 2026. Visitors can experience Lomography's new autofocus film camera 'MC-A' and view sample photos, rediscovering the appeal of film photography.
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PHOTO MARCHE By Kitamura Camera Shop, operated by Camera no Kitamura Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Kazuhiro Fukumoto), will hold a collaborative event with camera manufacturer "Lomography" from Friday, May 1, 2026, to Sunday, May 31, 2026.
At the store, visitors can get hands-on with Lomography's new autofocus-equipped film camera 'MC-A', which captivates fans with its unique worldview, and experience shooting with it. In addition, sample photos taken with the same camera will be exhibited, allowing visitors to see the free and unpredictable expressions unique to Lomography.
Foreigners and core fans pay attention to in-store exhibits in Shibuya and Shinjuku
Lomography's 'MC-A', released in December 2025, is a film camera that inherits the beloved expressiveness of the 'LC-A' while newly incorporating autofocus. In addition to Lomography's distinctive vivid colors and high-contrast depictions, it achieves sharp images with a newly developed lens. Furthermore, it supports multiple exposures and manual shooting, greatly expanding the range of expression. With its luxurious body and powerful built-in flash, anyone can intuitively capture impressive shots.
At the store, you can actually pick up the camera and experience shooting. Sample photos are also on display, allowing you to check the finished image on the spot. Two body colors are available, and you can see both actual models.
At "PHOTO MARCHE," a place where people "fall in love with photography again," experience the desire behind the 'MC-A': "We want people to use this camera, step away from digital, move away from the fast-paced modern world, and remember why they fell in love with photography."
Lomography POP UP Overview
Venue: PHOTO MARCHE By Kitamura Camera Shop
Address: Lucua 1100 9F, Umeda Tsutaya Books, 3-1-3 Umeda, Kita-ku, Osaka 530-8558, Japan
Event Period: Friday, May 1, 2026 – Sunday, May 31, 2026
Opening Hours: 10:30 – 20:30 *Subject to PHOTO MARCHE's business hours
Admission: Free
About Lomography
Lomography, founded in 1992 in Vienna as Lomographic Society International (LSI), is a brand specializing in film cameras. It is now active in over 50 countries worldwide.
In Japan, Lomojapan Co., Ltd. officially launched its business in December 2000. It operates Lomography+, the world's only directly managed store, in Jimbocho, Tokyo.
In addition, it operates an online shop on its official website (www.lomography.jp) and holds photo events and contests throughout Japan.
About PHOTO MARCHE By Kitamura Camera Shop
While smartphones have made photography accessible to everyone, more and more people feel dissatisfied with the photos they upload.
What is now sought after is not "casually taking and consuming photos," but rather enjoying photography in a way that adds color to life, such as holding photos in hand, displaying them in a room, or giving them to loved ones.
Against this backdrop, a shop produced by Shinjuku Kitamura Camera Shop, a trendsetter in the world of photography and cameras, has opened in Umeda, Osaka.
To "fall in love with photography again" – that is the concept of this shop.
Store Overview
Opening Hours
10:30 – 20:30
Store Address
Lucua 1100 9F, Umeda Tsutaya Books, 3-1-3 Umeda, Kita-ku, Osaka 530-8558, Japan
Store Blog
https://store.kitamura.jp/kitamura/detail/4583/
Phone Number
06-4300-6740
Instagram
https://www.instagram.com/photo_marche_kitamura/
At the store, visitors can get hands-on with Lomography's new autofocus-equipped film camera 'MC-A', which captivates fans with its unique worldview, and experience shooting with it. In addition, sample photos taken with the same camera will be exhibited, allowing visitors to see the free and unpredictable expressions unique to Lomography.
Foreigners and core fans pay attention to in-store exhibits in Shibuya and Shinjuku
Lomography's 'MC-A', released in December 2025, is a film camera that inherits the beloved expressiveness of the 'LC-A' while newly incorporating autofocus. In addition to Lomography's distinctive vivid colors and high-contrast depictions, it achieves sharp images with a newly developed lens. Furthermore, it supports multiple exposures and manual shooting, greatly expanding the range of expression. With its luxurious body and powerful built-in flash, anyone can intuitively capture impressive shots.
At the store, you can actually pick up the camera and experience shooting. Sample photos are also on display, allowing you to check the finished image on the spot. Two body colors are available, and you can see both actual models.
At "PHOTO MARCHE," a place where people "fall in love with photography again," experience the desire behind the 'MC-A': "We want people to use this camera, step away from digital, move away from the fast-paced modern world, and remember why they fell in love with photography."
Lomography POP UP Overview
Venue: PHOTO MARCHE By Kitamura Camera Shop
Address: Lucua 1100 9F, Umeda Tsutaya Books, 3-1-3 Umeda, Kita-ku, Osaka 530-8558, Japan
Event Period: Friday, May 1, 2026 – Sunday, May 31, 2026
Opening Hours: 10:30 – 20:30 *Subject to PHOTO MARCHE's business hours
Admission: Free
About Lomography
Lomography, founded in 1992 in Vienna as Lomographic Society International (LSI), is a brand specializing in film cameras. It is now active in over 50 countries worldwide.
In Japan, Lomojapan Co., Ltd. officially launched its business in December 2000. It operates Lomography+, the world's only directly managed store, in Jimbocho, Tokyo.
In addition, it operates an online shop on its official website (www.lomography.jp) and holds photo events and contests throughout Japan.
About PHOTO MARCHE By Kitamura Camera Shop
While smartphones have made photography accessible to everyone, more and more people feel dissatisfied with the photos they upload.
What is now sought after is not "casually taking and consuming photos," but rather enjoying photography in a way that adds color to life, such as holding photos in hand, displaying them in a room, or giving them to loved ones.
Against this backdrop, a shop produced by Shinjuku Kitamura Camera Shop, a trendsetter in the world of photography and cameras, has opened in Umeda, Osaka.
To "fall in love with photography again" – that is the concept of this shop.
Store Overview
Opening Hours
10:30 – 20:30
Store Address
Lucua 1100 9F, Umeda Tsutaya Books, 3-1-3 Umeda, Kita-ku, Osaka 530-8558, Japan
Store Blog
https://store.kitamura.jp/kitamura/detail/4583/
Phone Number
06-4300-6740
https://www.instagram.com/photo_marche_kitamura/