Kitamura Camera in Shinjuku Holds Reconstruction Charity Photo Exhibition 'Noto, Hitooshi.', Featuring a Talk Event with Photographer Masashi Asada
Kitamura Camera will host a charity photo exhibition titled 'Noto, Hitooshi.' at its Shinjuku store from April 17, featuring works by Masashi Asada and FOCUS to support Noto's reconstruction.
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- 📰 Published: April 9, 2026 at 00:00
- 🔍 Collected: April 8, 2026 at 15:30
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Kitamura Camera Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director, President & Executive Officer: Kazuhiro Fukumoto), will hold the reconstruction charity photo exhibition "Noto, Hitooshi." at the B1F "Basement Gallery" of the Shinjuku Kitamura Camera store from Friday, April 17, 2026, to Wednesday, May 6, 2026. The Hokuriku-based photo club FOCUS and photographer Masashi Asada will exhibit photographs capturing the charm of Noto as it moves toward reconstruction. A special talk event will also be held on Sunday, April 19.
■ One Press of the Shutter, One Push for Support
Noto is an irreplaceable place woven with beautiful nature and warm people.
However, the earthquake disaster took away many things and left deep scars on people's hearts.
That is exactly why the power of photography is needed now.
We believe that the images of Noto captured through the lens will give people courage and hope, convey the charm of Noto anew, and provide a strong push toward reconstruction. A push for the people of Noto, a push for Noto.
With this sentiment, we named the project "Noto, Hitooshi." (Noto, One Push).
This project is not merely documentary photography.
It is a light of hope that connects Noto's "present" to the future.
We hope it reaches many people across the country.
■ Event Overview
- Dates: Friday, April 17, 2026 – Wednesday, May 6, 2026
- Time: 10:00 – 21:00
- Location: Shinjuku Kitamura Camera, B1F Basement Gallery
* Simultaneously held at Pictorico Shop & Gallery from Friday, April 17 to Saturday, May 2.
■ Sale of a Photo Book Packed with Noto's Charm
During the exhibition, we will be selling a photo book filled with pictures taken by the photo club FOCUS and photographer Masashi Asada over two days in Noto in June 2025. Including the photographs taken, the publisher, design, illustrations, and text all involve people and companies related to Ishikawa Prefecture. Please be sure to pick it up and take a look when you visit the exhibition.
"Noto, Hitooshi."
Text and Photography: Photo Club FOCUS, Masashi Asada
Illustrations: Manju VERYMUCH
Design: Satomi Tanaka
Publisher: Photo Club FOCUS
■ One Press of the Shutter, One Push for Support
Noto is an irreplaceable place woven with beautiful nature and warm people.
However, the earthquake disaster took away many things and left deep scars on people's hearts.
That is exactly why the power of photography is needed now.
We believe that the images of Noto captured through the lens will give people courage and hope, convey the charm of Noto anew, and provide a strong push toward reconstruction. A push for the people of Noto, a push for Noto.
With this sentiment, we named the project "Noto, Hitooshi." (Noto, One Push).
This project is not merely documentary photography.
It is a light of hope that connects Noto's "present" to the future.
We hope it reaches many people across the country.
■ Event Overview
- Dates: Friday, April 17, 2026 – Wednesday, May 6, 2026
- Time: 10:00 – 21:00
- Location: Shinjuku Kitamura Camera, B1F Basement Gallery
* Simultaneously held at Pictorico Shop & Gallery from Friday, April 17 to Saturday, May 2.
■ Sale of a Photo Book Packed with Noto's Charm
During the exhibition, we will be selling a photo book filled with pictures taken by the photo club FOCUS and photographer Masashi Asada over two days in Noto in June 2025. Including the photographs taken, the publisher, design, illustrations, and text all involve people and companies related to Ishikawa Prefecture. Please be sure to pick it up and take a look when you visit the exhibition.
"Noto, Hitooshi."
Text and Photography: Photo Club FOCUS, Masashi Asada
Illustrations: Manju VERYMUCH
Design: Satomi Tanaka
Publisher: Photo Club FOCUS