[Top 3 in Japan] KITEN Selected as a Top Runner in Ad Operations by Meta. What is Their Unique Method for Maximizing SNS Ad Performance?
KITEN has been selected as one of the top 3 domestic companies by Meta.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 03:51
- 🔍 Collected: March 30, 2026 at 21:46
- 🤖 AI Analyzed: April 15, 2026 at 10:24 (372h 38m after Collected)
KITEN Inc. (hereinafter referred to as KITEN), an agency specializing in performance-based SNS advertising,
has been selected as one of the "Top 3 Meta Ad Runners in Japan" by Meta Japan (Facebook Japan).
Furthermore, KITEN has also been certified as a "Meta Business Partner," an accreditation granted to companies recognized by Meta for their technical expertise and ability to support business growth through Meta's review process, receiving a dual commendation from Meta.
A discussion article featuring Meta Japan, Nacht, and AXIS was published on the marketing専門 media "MarkeZine" on February 25, 2026.
▼ Published Article
MarkeZine: New Common Sense for Meta Ads "Acquisition" and Winning Strategies for 2026
Top 3 companies with over 80% vertical video ratio share their insights.
https://markezine.jp/article/detail/50151
Dual Recognition from Meta – Top Runner Selection and Business Partner Certification
In Meta advertising, where AI-driven automation is advancing,
the biggest variable influencing results is shifting to "creative."
In this context, KITEN received high recognition from Meta in the following two ways:
① Selected as one of the Top 3 Runners
Selected as one of the top 3 agencies chosen by Meta among those with an ad placement ratio exceeding 80% for vertical videos, primarily Instagram Reels ads.
This recognition is for their unique creative strategy of "Entertainment x PR" and their acquisition performance cultivated through a performance-based model.
② Certified as a Meta Business Partner
Meta Business Partner is a certification officially granted only to companies that have passed Meta's review and are recognized for their technical skills and ability to support business growth.
KITEN has been certified as a partner because their ad operation performance, technical capabilities, and client contributions meet Meta's standards.
FAQ
What does it mean to be selected as a "Meta Ad Top Runner"?
Being selected as a "Meta Ad Top Runner" means that Meta (Facebook Japan) has recognized KITEN as one of the top 3 agencies in Japan that excel in Meta advertising operations, particularly in areas like vertical video ad performance (e.g., Instagram Reels).
What is a "Meta Business Partner"?
A "Meta Business Partner" is a certification granted by Meta to companies that have demonstrated strong technical skills and the ability to support business growth through their advertising efforts, after passing Meta's rigorous review process.
What is KITEN's unique approach to SNS advertising?
KITEN's unique approach involves an "Entertainment x PR" creative strategy and a performance-based model. They have a high ratio of vertical video ads (over 80%), particularly on platforms like Instagram Reels, which is a key factor in their success and recognition by Meta.
Why is the shift to "creative" important in Meta advertising?
As AI automation in ad operations advances, the effectiveness of Meta ads is increasingly dependent on the quality and creativity of the ad content itself, rather than just technical optimization.
Where can I read the full article mentioned?
The article is published on MarkeZine and can be accessed at: https://markezine.jp/article/detail/50151