KISUKE Co., Ltd. (Head Office: Matsuyama City, Ehime Prefecture, Representative Director: Yoshinori Yamaji) will sponsor "KISUKE presents Matsuyama Bon Fes 2026" as its title sponsor. The event will be held for three days from August 14 (Fri), 15 (Sat), and 16 (Sun), 2026, at a special venue in the Yasuragi Hiroba area of Castle Mountain Park, Horinouchi, Matsuyama City.

About Matsuyama Bon Fes

"Matsuyama Bon Fes" is a large-scale summer event in Matsuyama, centered around Bon Odori (traditional Japanese folk dance), combined with music, gourmet food, entertainment, and light displays, enjoyable for everyone from children to adults.

In 2025, the event attracted over 30,000 visitors and was filled with the smiles and energy of many people. In 2026, the event duration will be extended to three days, with an expected attendance of approximately 50,000 people. Furthermore, with live broadcasting planned on TV Ehime, the event aims for further evolution as an event that spreads summer excitement from Matsuyama to all of Ehime Prefecture.

The venue will feature a variety of content, including Bon Odori, bubble art, candle night, balloon release, food trucks and stalls, festival game corners, corporate booths, performances by artists from within and outside the prefecture, and a DAM karaoke competition.

Matsuyama Bon Fes Official Website: https://www.matsuyamabonfes.com/

Theme for 2026

Matsuyama Bon Fes 2026 will be held under the theme, "Welcome to a Festival Beyond Time."

This year, with the slogan "Dance All Three Days! Let's Dance Our Hearts Out!", all attendees will become the stars, creating three days of enjoyment that transcends generations.

We will further liven up Matsuyama's summer as a place where local residents can dance in circles, enjoy music and light displays, and share summer memories with family and friends.

Background of KISUKE's Participation as Title Sponsor

Based in Matsuyama City, Ehime Prefecture, KISUKE Co., Ltd. has developed businesses that align with the lives of local residents, including hot springs, accommodation, amusement, and dining.

Since its founding in 1952, KISUKE has valued creating times and spaces where people can feel "fun," "relaxation," and "a desire to return," supported by the local community.

This title sponsorship of "Matsuyama Bon Fes 2026" goes beyond mere advertising sponsorship; it is an initiative to create local excitement and craft a memorable summer for children.

KISUKE's Aspiration for Community Contribution

Time spent dancing in circles.

Moments when hearts are moved by music and light.

Summer memories spent with family and friends.

Children's smiles.

We believe that each of these will remain as memories of Matsuyama and contribute to the vitality of the region.

Through "KISUKE presents Matsuyama Bon Fes 2026," KISUKE will work with local residents to make Matsuyama's summer even more enjoyable and exciting.

Sentiments for the Local Summer as Title Sponsor

Matsuyama Bon Fes is an iconic summer event in Matsuyama that can be enjoyed by a wide range of generations, from children to adults.

As KISUKE, we are delighted to be involved as the title sponsor in creating such local vibrancy.

We have always valued delivering fun and relaxation to local residents through our hot springs, amusement facilities, accommodations, and dining.

Through this title sponsorship, we aim to help more people enjoy Matsuyama's summer and create lasting memories for children, working together with local residents to make the event a success.

Event Overview

KISUKE presents Matsuyama Bon Fes 2026

Date

August 14 (Fri), 15 (Sat), 16 (Sun), 2026

Time

August 14 (Fri): Doors open 14:00 / Start 16:00

August 15 (Sat): Doors open 14:00 / Start 16:00

August 16 (Sun): Doors open 10:00 / Start 16:00

Venue

Special venue in Yasuragi Hiroba, Castle Mountain Park, Horinouchi, Matsuyama City

Organizer

Matsuyama Bon Fes Executive Committee

Company Profile

▲ 2026 marks the 25th anniversary of KISUKE BOX!

2026 is the "KISUKE BOX 25th Anniversary" Year!

In 2026, KISUKE BOX will finally celebrate its 25th anniversary.

With gratitude to the local community that has supported us, we plan to roll out anniversary projects, special events, and campaigns throughout the year.

We will deliver experiences that are uniquely KISUKE, with the themes of "Play," "Relaxation," and "Encounter."

Company Name: KISUKE Co., Ltd. Location: 4 Miyata-cho, Matsuyama City, Ehime Prefecture Representative: Yoshinori Yamaji, Representative Director Business Activities: Hot springs, sauna, accommodation, karaoke, bowling, kids' park, pachinko, real estate MISSION: "Continuously creating joy through play." Corporate Website: https://kisuke.com/

Contact for Inquiries: Entertainment Business Division

Makoto Tanaka Phone: 089-921-0133 Email: tanaka@kisuke.com

FACT BOX

  • Source: PR TIMES
  • Category: スポンサーシップ