Leave your smartphone and worries behind. The ultimate "totonoi" experience in 17 syllables: "Sauna Senryu 2026" entries wanted [Ehime Prefecture, Kisuke no Yu]
Kisuke Co., Ltd. is holding the "Sauna Senryu Contest 2026" from May 9, 2026, at two "Kisuke no Yu" facilities in Ehime Prefecture. This annual event blends Matsuyama's haiku culture, the birthplace of Masaoka Shiki, with the modern sauna boom, promoting digital detox and regional cultural heritage. Last year, 623 entries were received nationwide.
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- 📰 Published: May 9, 2026 at 23:25
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Kisuke Co., Ltd. (Representative Director: Yoshinori Yamaji), an entertainment business based in Matsuyama City, Ehime Prefecture, will hold the "Sauna Senryu Contest 2026" starting May 9, 2026 (Saturday) at its two facilities, "Iyo no Tojibajo Kisuke no Yu" (Matsuyama City) and "Shimanami Onsen Kisuke no Yu" (Imabari City).
This contest is an annual event that fuses the culture of Matsuyama City, known as the "Haiku Holy Land" and the birthplace of Masaoka Shiki, with the modern sauna boom. Last year, 623 entries were gathered from all over the country, resonating deeply with sauna enthusiasts.
In June 2026, to commemorate the renewal of "Iyo no Tojibajo Kisuke no Yu," which pursues an even more "ultimate totonoi," the event will be held on an even larger scale.
**Overview of "Sauna Senryu 2026" Application**
Application Period: May 9, 2026 (Saturday) - May 31, 2026 (Sunday)
Theme: Shared feelings, episodes, humor, totonoi experiences related to sauna, etc.
How to Apply: Application forms available at each facility, or dedicated application form (QR code also accepted)
https://ourl.jp/divXt ← Application Form
Results Announcement: Scheduled for June 20, 2026 (Saturday)
Prizes:
- Grand Prize (1 person): Kisuke no Yu Purica (prepaid card) worth 10,000 yen
- Excellence Award (3 people): Kisuke no Yu Purica worth 3,000 yen
- Honorable Mention (6 people): Bathing + Bedrock Bath Ticket
**Background of This Project**
"Sauna Senryu 2026" and "Sauna Project 2026" emphasize the following three points, going beyond the framework of a mere bathing facility and focusing on solving modern societal issues and preserving regional culture.
Sauna Project that has evolved with the region takes on a new challenge in 2026
https://kisuke.com/yu-matsuyama/archives/9544
1. **Advocacy for "Digital Detox" -- 17 syllables of personal time, leaving smartphones and worries behind**
This contest defines sauna as a place for "digital detox" in a modern society with information overload, under the slogan "Leave your smartphone and worries behind." It proposes a creative and luxurious way to spend time, facing oneself wholeheartedly in the sauna room and weaving overflowing inner emotions into 5-7-5 syllables.
2. **Synergy with Newly Established Areas -- A "Space for Thought" created by the ultimate "totonoi"**
New facilities that sharpen the five senses to the extreme, such as the "Ginger Sauna" at "Iyo no Tojibajo Kisuke no Yu," born in February 2026, which allows heat to penetrate deep into the body, and the "Nano Mist Jade Bath" in the women's bathing area of "Shimanami Onsen Kisuke no Yu," enveloped in nano-level mist, and the men's outdoor bathing zone, are positioned as "sources of inspiration" for composing senryu. These new facilities are not merely places for refreshment but offer new value to sauna enthusiasts nationwide as "spaces for thought" where new ideas and words are born during a deep meditative state (totonoi).
3. **Fusion of "Sauna x Culture" -- A community-based event originating from Matsuyama, the holy land of haiku**
The culture of Matsuyama City, the birthplace of Masaoka Shiki and known as the "Haiku Holy Land," is fused with modern sauna culture. Kisuke no Yu has cherished and preserved traditional local crafts by incorporating "Iyo Gasuri," one of Japan's three major kasuri textiles, and "Aizome" (indigo dyeing) using rare indigo from Ehime Prefecture's Sadamisaki into the spatial design of its "Aibi Sauna." This contest has the aspect of a community-based cultural event that transmits this regional "culture of words" to future generations and the entire country through sauna.
Facilities: Iyo no Tojibajo Kisuke no Yu
▲ Awarded 1st place nationwide in the bedrock bath category for 2 consecutive years by Nifty Onsen
Phone: 089-921-0131
Business Hours: 5:00 - 26:00 (Last entry 25:00)
Official HP: https://www.kisuke.com/yu-matsuyama/
Facilities: Shimanami Onsen Kisuke no Yu
▲ Awarded 10th place nationwide in the Nifty Onsen Sauna Popularity Ranking
Phone: 0898-22-0026
Business Hours: 6:00 - 24:00 (Last entry 23:00)
Official HP: https://www.kisuke.com/yu-imabari/
Operating Company
Company Name: Kisuke Co., Ltd.
Head Office: 4 Miyata-cho, Matsuyama City, Ehime Prefecture
Representative: Yoshinori Yamaji, Representative Director and President
Established: 1970
Capital: 20.05 million yen
URL: https://www.kisuke.com/
**Contact for this matter**
Shimanami Onsen Kisuke no Yu: Yoichiro Iwasaki
Store: 0898-22-0026
Mobile: 090-9552-6233
Email: iwasaki@kisuke.com
This contest is an annual event that fuses the culture of Matsuyama City, known as the "Haiku Holy Land" and the birthplace of Masaoka Shiki, with the modern sauna boom. Last year, 623 entries were gathered from all over the country, resonating deeply with sauna enthusiasts.
In June 2026, to commemorate the renewal of "Iyo no Tojibajo Kisuke no Yu," which pursues an even more "ultimate totonoi," the event will be held on an even larger scale.
**Overview of "Sauna Senryu 2026" Application**
Application Period: May 9, 2026 (Saturday) - May 31, 2026 (Sunday)
Theme: Shared feelings, episodes, humor, totonoi experiences related to sauna, etc.
How to Apply: Application forms available at each facility, or dedicated application form (QR code also accepted)
https://ourl.jp/divXt ← Application Form
Results Announcement: Scheduled for June 20, 2026 (Saturday)
Prizes:
- Grand Prize (1 person): Kisuke no Yu Purica (prepaid card) worth 10,000 yen
- Excellence Award (3 people): Kisuke no Yu Purica worth 3,000 yen
- Honorable Mention (6 people): Bathing + Bedrock Bath Ticket
**Background of This Project**
"Sauna Senryu 2026" and "Sauna Project 2026" emphasize the following three points, going beyond the framework of a mere bathing facility and focusing on solving modern societal issues and preserving regional culture.
Sauna Project that has evolved with the region takes on a new challenge in 2026
https://kisuke.com/yu-matsuyama/archives/9544
1. **Advocacy for "Digital Detox" -- 17 syllables of personal time, leaving smartphones and worries behind**
This contest defines sauna as a place for "digital detox" in a modern society with information overload, under the slogan "Leave your smartphone and worries behind." It proposes a creative and luxurious way to spend time, facing oneself wholeheartedly in the sauna room and weaving overflowing inner emotions into 5-7-5 syllables.
2. **Synergy with Newly Established Areas -- A "Space for Thought" created by the ultimate "totonoi"**
New facilities that sharpen the five senses to the extreme, such as the "Ginger Sauna" at "Iyo no Tojibajo Kisuke no Yu," born in February 2026, which allows heat to penetrate deep into the body, and the "Nano Mist Jade Bath" in the women's bathing area of "Shimanami Onsen Kisuke no Yu," enveloped in nano-level mist, and the men's outdoor bathing zone, are positioned as "sources of inspiration" for composing senryu. These new facilities are not merely places for refreshment but offer new value to sauna enthusiasts nationwide as "spaces for thought" where new ideas and words are born during a deep meditative state (totonoi).
3. **Fusion of "Sauna x Culture" -- A community-based event originating from Matsuyama, the holy land of haiku**
The culture of Matsuyama City, the birthplace of Masaoka Shiki and known as the "Haiku Holy Land," is fused with modern sauna culture. Kisuke no Yu has cherished and preserved traditional local crafts by incorporating "Iyo Gasuri," one of Japan's three major kasuri textiles, and "Aizome" (indigo dyeing) using rare indigo from Ehime Prefecture's Sadamisaki into the spatial design of its "Aibi Sauna." This contest has the aspect of a community-based cultural event that transmits this regional "culture of words" to future generations and the entire country through sauna.
Facilities: Iyo no Tojibajo Kisuke no Yu
▲ Awarded 1st place nationwide in the bedrock bath category for 2 consecutive years by Nifty Onsen
Phone: 089-921-0131
Business Hours: 5:00 - 26:00 (Last entry 25:00)
Official HP: https://www.kisuke.com/yu-matsuyama/
Facilities: Shimanami Onsen Kisuke no Yu
▲ Awarded 10th place nationwide in the Nifty Onsen Sauna Popularity Ranking
Phone: 0898-22-0026
Business Hours: 6:00 - 24:00 (Last entry 23:00)
Official HP: https://www.kisuke.com/yu-imabari/
Operating Company
Company Name: Kisuke Co., Ltd.
Head Office: 4 Miyata-cho, Matsuyama City, Ehime Prefecture
Representative: Yoshinori Yamaji, Representative Director and President
Established: 1970
Capital: 20.05 million yen
URL: https://www.kisuke.com/
**Contact for this matter**
Shimanami Onsen Kisuke no Yu: Yoichiro Iwasaki
Store: 0898-22-0026
Mobile: 090-9552-6233
Email: iwasaki@kisuke.com