Announcement Regarding the Business Transfer of VTuber Agency "Pastel Live" Exploring New Expansions in IP Business with Light Novels × VTubers!?
Kisaragi Planning LLC has acquired the operation business of VTuber agency "Pastel Live" from N.A Co., Ltd., commencing it as a new business from April 1, 2026. The company aims to explore new horizons in IP business by combining light novels and VTubers.
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- 📰 Published: March 31, 2026 at 19:10
Kisaragi Planning LLC (Head Office: Itabashi-ku, Tokyo) announces that it has acquired the operation business of VTuber agency "Pastel Live" from N.A Co., Ltd. (Head Office: Saitama City, Saitama Prefecture), and will commence it as a new business starting April 1, 2026.
About VTuber Agency "Pastel Live"
Pastel Live is a corporate VTuber production with the concept of 'bringing out each individual's color.'
We share enjoyable moments with everyone, showcasing the unique and quirky personalities of our VTubers.
We will challenge various things and bring out many colors together.
Thank you for your continued support!
Messages from "Pastel Live" Talents
YONEKO AYA
Message from Yoneko Aya
Pastel Live 1st generation! I'm Yoneko Aya, a half-cat beastkin and half-vampire VTuber who delivers healing with a voice that melts into the night!
With a gentle atmosphere and a slightly mysterious vibe, I'll weave comfortable times through games, chats, and songs.
Sometimes I crave blood, but usually I'm calm. I'd be happy if I could gently accompany you on quiet nights! Please give me lots of support!
AIBARA RII
Message from Aibara Rii
Delivering rose-like, crimson love!! I'm Aibara Rii from Pastel Live.
Thank you always for your warm support.
With the new system, I might finally be able to do what I've wanted to!? Please look forward to it!!
I'll do my best to deliver an even more powered-up "Riicha" as I aim to become an idol VTuber!!
Thank you for your continued support!
ASAHI HIMARI
Message from Asahi Himari
Pastel Live 1st generation, Asahi Himari here!
I enjoy leisurely activities like chatting with listeners and watching tokusatsu shows together.
There might be some effects as the operating company changes, but I will continue my activities at my own pace.
As a VTuber, as Asahi Himari! I will fly towards my dreams 1000%, so I would be happy if you continue to support me.
So please watch, my streams!
About Kisaragi Planning LLC
Since January 2026, we have been developing "Yozoragi Light Novel," an electronic light novel label with the concept of "the one and only in this era." We have distributed four works to date and plan to continue providing a series of works that feel new yet nostalgic.
Furthermore, with this business transfer as an opportunity, we aim to explore new expansions in IP business, such as "Light Novel × VTuber."
Various Links
Kisaragi Planning LLC Official Website: https://kisaragi-planning.com/
Pastel Live Official Website: https://vtuber.kisaragi-planning.com/
Pastel Live Official X (formerly Twitter): https://x.com/PastelLive_info
Yozoragi Light Novel Official Website: https://lightnovel.kisaragi-planning.com/
Yozoragi Official X (formerly Twitter): https://x.com/kisaragi_chai
Contact Information
Pastel Live (Kisaragi Planning)
Email: info@kisaragi-planning.com
About VTuber Agency "Pastel Live"
Pastel Live is a corporate VTuber production with the concept of 'bringing out each individual's color.'
We share enjoyable moments with everyone, showcasing the unique and quirky personalities of our VTubers.
We will challenge various things and bring out many colors together.
Thank you for your continued support!
Messages from "Pastel Live" Talents
YONEKO AYA
Message from Yoneko Aya
Pastel Live 1st generation! I'm Yoneko Aya, a half-cat beastkin and half-vampire VTuber who delivers healing with a voice that melts into the night!
With a gentle atmosphere and a slightly mysterious vibe, I'll weave comfortable times through games, chats, and songs.
Sometimes I crave blood, but usually I'm calm. I'd be happy if I could gently accompany you on quiet nights! Please give me lots of support!
AIBARA RII
Message from Aibara Rii
Delivering rose-like, crimson love!! I'm Aibara Rii from Pastel Live.
Thank you always for your warm support.
With the new system, I might finally be able to do what I've wanted to!? Please look forward to it!!
I'll do my best to deliver an even more powered-up "Riicha" as I aim to become an idol VTuber!!
Thank you for your continued support!
ASAHI HIMARI
Message from Asahi Himari
Pastel Live 1st generation, Asahi Himari here!
I enjoy leisurely activities like chatting with listeners and watching tokusatsu shows together.
There might be some effects as the operating company changes, but I will continue my activities at my own pace.
As a VTuber, as Asahi Himari! I will fly towards my dreams 1000%, so I would be happy if you continue to support me.
So please watch, my streams!
About Kisaragi Planning LLC
Since January 2026, we have been developing "Yozoragi Light Novel," an electronic light novel label with the concept of "the one and only in this era." We have distributed four works to date and plan to continue providing a series of works that feel new yet nostalgic.
Furthermore, with this business transfer as an opportunity, we aim to explore new expansions in IP business, such as "Light Novel × VTuber."
Various Links
Kisaragi Planning LLC Official Website: https://kisaragi-planning.com/
Pastel Live Official Website: https://vtuber.kisaragi-planning.com/
Pastel Live Official X (formerly Twitter): https://x.com/PastelLive_info
Yozoragi Light Novel Official Website: https://lightnovel.kisaragi-planning.com/
Yozoragi Official X (formerly Twitter): https://x.com/kisaragi_chai
Contact Information
Pastel Live (Kisaragi Planning)
Email: info@kisaragi-planning.com
FAQ
What is the name of the VTuber agency acquired by Kisaragi Planning LLC?
The VTuber agency acquired by Kisaragi Planning LLC is "Pastel Live." It will commence operations as a new business starting April 1, 2026.
What kind of business does Kisaragi Planning operate?
Kisaragi Planning operates the light novel e-label "Yozoragi Light Novel," and with this acquisition, it will also engage in the VTuber business.
What is the purpose of this business transfer?
The purpose is to explore new expansions of the IP business by combining light novels and VTubers, aiming for content diversification and synergy effects.