Popular Live Streamers "Maho" and "Airi" Collaborate with Hairdresser Influencer
KIRINZ Inc., which operates the live streaming contest 'MODECON' and manages live streamers, collaborated with hairdresser influencer 'Kami Labo Beautician' and popular live streamers 'Maho' and 'Airi' on April 15th. The project focused on "beauty x self-expression" for Gen Z women, creating and distributing content featuring hair styling experiences using new products from the hair care brand 'KINUJO' and whitening treatments, aiming to appeal to viewers through realistic usage and results.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 01:21
- 🔍 Collected: May 7, 2026 at 17:01
- 🤖 AI Analyzed: May 7, 2026 at 17:04 (2 min after Collected)
KIRINZ Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director CEO: Kota Uike), which operates the live streaming contest 'MODECON,' manages and nurtures live streamers, and handles marketing projects targeting Gen Z, implemented a collaboration project on April 15th with hairdresser influencer 'Kami Labo Beautician' and popular live streamers 'Maho' and 'Airi'.
In this project, content themed "beauty x self-expression" for Gen Z women was disseminated through hair styling experiences utilizing new products from the hair care brand 'KINUJO' and whitening treatments.
■ Collaboration Overview
In this project, 'Kami Labo Beautician' collaborated with popular live streamers 'Maho' and 'Airi' to produce and distribute the following content:
Styling experience using KINUJO's new hair iron
Texture creation with hair oil for finishing
Before and after introduction of whitening treatment
By visually conveying the realistic feel and finish through actual treatments and experiences, the content was designed to intuitively appeal to viewers about the product's charm.
■ Partner Introduction
▼ Kami Labo Beautician
An active beautician and beauty salon owner specializing in reviewing hair irons and dryers. Active as a hair care-focused influencer with over 100 million total SNS views, and has won a national beauty contest in Japan. Has made numerous appearances in various TV media. Under the account name [Kami Labo Beautician], they widely disseminate information, from comparisons and reviews of high-priced hair care beauty appliances to shampoos and treatments, mainly through short videos.
TikTok: https://www.tiktok.com/@kami.labo
▼ KINUJO
KINUJO aims to be a company that "colors beauty" in each person's lifestyle, not just a company that sells products. Based on the philosophy of unleashing the "inner beauty" of all people, we pride ourselves on creating uncompromising products that combine user comfort and high functionality. Since its establishment in 2012, we have consistently adhered to this philosophy and will continue to contribute to the beauty appliance industry as a "pioneer in hair care appliances."
HP: https://kinujo.jp/
Instagram: https://www.instagram.com/kinujo.jp
■ Live Streamer Introduction
▼ Maho
A live streamer active as an aspiring model.
She has gained support for her bright and friendly character.
Comment:
"This time, I had the valuable opportunity to collaborate with Kami Labo Beautician. It was an unforgettable experience for me. Also, through the collaboration, after using KINUJO's products, I found that all of them not only had excellent functionality but also combined glamour and cuteness in their packaging, making them products I'd want to use every day!! For the whitening experience, I felt a change in just 30 minutes compared to before applying it!! I was surprised that the effect appeared so quickly!"
TikTok: https://www.tiktok.com/@mooonlivee
▼ Airi
A popular live streamer mainly active in live streaming.
She has gained support from fans for her glamorous visual appeal and strong communication skills.
Comment:
"Through this shoot, I experienced a collaboration with KINUJO and learned more about the quality of KINUJO's products! The appearance is very stylish and compact, and I especially noticed a big change when I tried the iron on my own hair! I was happy to realize how quickly my heavy hair became straight and smooth, reaffirming its quality! For the whitening sheet experience, it was my first time using it, but I was surprised that my teeth became a little whiter in a short time just by applying it! I was happy to have various experiences during this shoot! Thank you!"
TikTok: https://www.tiktok.com/@tarepanda12
■ Posted Content
▼ KINUJO Product Experience Video
https://vt.tiktok.com/ZS9NeQUUD/
https://vt.tiktok.com/ZS9Nefv2K/
▼ Whitening Experience Video
https://vt.tiktok.com/ZSHKVJSg9/
■ Background of the Project
In recent years, "sharing beauty experiences" and "content showing real changes" have attracted high interest on social media, especially among Gen Z.
This project aimed to create value as "experiential content" different from traditional advertising, by combining influential live streamers and experts in the beauty field.
KIRINZ Inc. will continue to...
In this project, content themed "beauty x self-expression" for Gen Z women was disseminated through hair styling experiences utilizing new products from the hair care brand 'KINUJO' and whitening treatments.
■ Collaboration Overview
In this project, 'Kami Labo Beautician' collaborated with popular live streamers 'Maho' and 'Airi' to produce and distribute the following content:
Styling experience using KINUJO's new hair iron
Texture creation with hair oil for finishing
Before and after introduction of whitening treatment
By visually conveying the realistic feel and finish through actual treatments and experiences, the content was designed to intuitively appeal to viewers about the product's charm.
■ Partner Introduction
▼ Kami Labo Beautician
An active beautician and beauty salon owner specializing in reviewing hair irons and dryers. Active as a hair care-focused influencer with over 100 million total SNS views, and has won a national beauty contest in Japan. Has made numerous appearances in various TV media. Under the account name [Kami Labo Beautician], they widely disseminate information, from comparisons and reviews of high-priced hair care beauty appliances to shampoos and treatments, mainly through short videos.
TikTok: https://www.tiktok.com/@kami.labo
▼ KINUJO
KINUJO aims to be a company that "colors beauty" in each person's lifestyle, not just a company that sells products. Based on the philosophy of unleashing the "inner beauty" of all people, we pride ourselves on creating uncompromising products that combine user comfort and high functionality. Since its establishment in 2012, we have consistently adhered to this philosophy and will continue to contribute to the beauty appliance industry as a "pioneer in hair care appliances."
HP: https://kinujo.jp/
Instagram: https://www.instagram.com/kinujo.jp
■ Live Streamer Introduction
▼ Maho
A live streamer active as an aspiring model.
She has gained support for her bright and friendly character.
Comment:
"This time, I had the valuable opportunity to collaborate with Kami Labo Beautician. It was an unforgettable experience for me. Also, through the collaboration, after using KINUJO's products, I found that all of them not only had excellent functionality but also combined glamour and cuteness in their packaging, making them products I'd want to use every day!! For the whitening experience, I felt a change in just 30 minutes compared to before applying it!! I was surprised that the effect appeared so quickly!"
TikTok: https://www.tiktok.com/@mooonlivee
▼ Airi
A popular live streamer mainly active in live streaming.
She has gained support from fans for her glamorous visual appeal and strong communication skills.
Comment:
"Through this shoot, I experienced a collaboration with KINUJO and learned more about the quality of KINUJO's products! The appearance is very stylish and compact, and I especially noticed a big change when I tried the iron on my own hair! I was happy to realize how quickly my heavy hair became straight and smooth, reaffirming its quality! For the whitening sheet experience, it was my first time using it, but I was surprised that my teeth became a little whiter in a short time just by applying it! I was happy to have various experiences during this shoot! Thank you!"
TikTok: https://www.tiktok.com/@tarepanda12
■ Posted Content
▼ KINUJO Product Experience Video
https://vt.tiktok.com/ZS9NeQUUD/
https://vt.tiktok.com/ZS9Nefv2K/
▼ Whitening Experience Video
https://vt.tiktok.com/ZSHKVJSg9/
■ Background of the Project
In recent years, "sharing beauty experiences" and "content showing real changes" have attracted high interest on social media, especially among Gen Z.
This project aimed to create value as "experiential content" different from traditional advertising, by combining influential live streamers and experts in the beauty field.
KIRINZ Inc. will continue to...