Kirin to Launch 'Gogo no Kocha' 40th Anniversary Campaign with Original Tea Mug Giveaway Starting May 18
Kirin Beverage Company, Limited (President: Iehiro Inoue) announces that its No.1 selling bottled tea brand*1, Kirin Gogo no Kocha, will celebrate its 40th anniversary.
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- 📰 Published: May 18, 2026 at 13:00
- 🔍 Collected: May 18, 2026 at 04:31
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Kirin Beverage Company, Limited (President: Iehiro Inoue) announces that its No.1 selling bottled tea brand*1, Kirin Gogo no Kocha, will celebrate its 40th anniversary. To commemorate this milestone, the "Gogo no Kocha Tea Mug Present Campaign" will launch on Monday, May 18, offering 3,000 lucky winners an original tea mug.
In this campaign, customers can earn points*2 by purchasing eligible Gogo no Kocha PET bottle products. Based on the number of points accumulated, two courses are available: one allowing participants to choose a mug of their favorite color from five options, and another to win a complete set of all five colors.
*1 INTAGE SRI+ Bottled Tea Market, Cumulative Sales Volume, January - December 2025.
*2 1 point is earned for every 80 yen (tax included) spent on eligible products.
The "Gogo no Kocha Original Tea Mug" features an exclusive design on a mug, an essential daily item in the UK, the "holy land of tea culture" and the setting for the new commercial "The Afternoon of Beginnings." A key feature is the large logo of "Duchess Anna Maria,"*3 the symbol of Gogo no Kocha.
The original tea mug is available in five colors, allowing you to choose one that reflects your personality, with the hope it becomes a cherished daily item. Each color evokes the atmosphere of the UK. The slightly larger 420ml size is perfect for daily tea enjoyment, mirroring the British habit of drinking tea multiple times a day, sometimes up to 5-6 cups.
With its simple design, it fits into any daily scene. Please choose your favorite color and enjoy your daily tea in your preferred way—with ice, milk, or other arrangements to suit the moment and your mood.
*3 The 7th Duchess of Bedford, credited with starting the afternoon tea tradition. She has become the symbol for Gogo no Kocha with the hope of establishing tea culture in Japan.
"Gogo no Kocha Tea Mug Present Campaign" Overview
1. Name: Gogo no Kocha Tea Mug Present Campaign
2. Period: May 18, 2026 (Mon) 11:00 - June 30, 2026 (Tue) 23:59. *Receipts valid from May 18 (Mon) to June 23 (Tue), 2026.
3. Details: A total of 3,000 winners will be selected by lottery to receive a "Gogo no Kocha Original Tea Mug." Participants earn 1 point for every 80 yen (tax included) spent on eligible products and can enter the lottery based on accumulated points.
- Choose Your Mug Course: 5 points. Select one of the five tea mug colors to enter the draw. (Lottery for 550 winners per color x 5 types, totaling 2,750 winners).
- Complete Set Course: 24 points. Enter the draw for a complete set of all five tea mug colors. (Lottery for 250 winners).
4. Prize: Gogo no Kocha Original Tea Mug. Size: approx. φ8.5 x H10.5cm, Capacity: 420ml, Material: Ceramic.
5. Eligible Products: Various Kirin Gogo no Kocha PET bottle products. *Excludes some can and paper pack products.
6. Eligible Stores: Convenience stores, supermarkets, drug stores, discount stores, etc., nationwide. *For applications using receipts from e-commerce sites, online supermarkets, or delivery services, images showing purchase details are required. Handwritten receipts are generally not accepted. *Purchases from vending machines are not eligible.
7. How to Participate: Photograph the receipt from the purchase of an eligible product and register points on the campaign website (https://cp.kirin.jp/story/37080). Once you have enough points for a course, you can apply.
8. Application Process:
① Photograph a receipt for an eligible product purchased within the valid period. Please photograph each receipt separately and keep it until August 31 (Mon), when the campaign office closes.
② Access the campaign website (https://cp.kirin.jp/story/37080).
③ Log in by selecting either your email address or LINE account from the "Register Points" button. New registration is required if you have neither.
④ Follow the on-screen instructions to register your receipt and accumulate points (1 point per 80 yen spent).
⑤ Complete your application by entering the required information and using your points via the "Apply" button for your chosen course.
9. Notes:
- You may apply multiple times during the campaign period.
- Each person can only win once.
- Participation is limited to residents of Japan.
- Applications are only possible via PC/smartphone.
About the "Kirin Gogo no Kocha Regular Series / 40TH BLEND 3 Scented Fruits & Straight Tea"
- Kirin Gogo no Kocha Straight Tea: Uses 20% Dimbula tea leaves, the "queen of Ceylon tea," known for its brilliant aroma. A full-flavored straight tea with a bright fragrance and pleasant astringency.
- Kirin Gogo no Kocha Milk Tea: Uses 20% Kandy tea leaves, known for its rich aroma that pairs well with milk. An authentic milk tea with a rich tea flavor and creamy milk taste.
- Kirin Gogo no Kocha Lemon Tea: Uses 15% Nuwara Eliya tea leaves, known for their fruity aroma. An authentic lemon tea with the fragrance of tea and the sweet and sour taste of lemon. *Contains 0.1% fruit juice.
- Kirin Gogo no Kocha 40TH BLEND 3 Scented Fruits & Straight Tea: Uses 20% Dimbula tea leaves, blended with fruit extracts that complement its flavor, creating a multi-layered aroma and a refreshingly light, not-too-sweet taste. *Contains no fruit juice.
Package Design:
- Regular Series: The designs are simpler and more modern while preserving the beloved 40-year image of Gogo no Kocha.
- 40TH BLEND: The package is designed to convey the excitement of the 40th anniversary and the joy of tea culture, with an image of harmonious, multi-layered, and gorgeous fruit aromas.
In this campaign, customers can earn points*2 by purchasing eligible Gogo no Kocha PET bottle products. Based on the number of points accumulated, two courses are available: one allowing participants to choose a mug of their favorite color from five options, and another to win a complete set of all five colors.
*1 INTAGE SRI+ Bottled Tea Market, Cumulative Sales Volume, January - December 2025.
*2 1 point is earned for every 80 yen (tax included) spent on eligible products.
The "Gogo no Kocha Original Tea Mug" features an exclusive design on a mug, an essential daily item in the UK, the "holy land of tea culture" and the setting for the new commercial "The Afternoon of Beginnings." A key feature is the large logo of "Duchess Anna Maria,"*3 the symbol of Gogo no Kocha.
The original tea mug is available in five colors, allowing you to choose one that reflects your personality, with the hope it becomes a cherished daily item. Each color evokes the atmosphere of the UK. The slightly larger 420ml size is perfect for daily tea enjoyment, mirroring the British habit of drinking tea multiple times a day, sometimes up to 5-6 cups.
With its simple design, it fits into any daily scene. Please choose your favorite color and enjoy your daily tea in your preferred way—with ice, milk, or other arrangements to suit the moment and your mood.
*3 The 7th Duchess of Bedford, credited with starting the afternoon tea tradition. She has become the symbol for Gogo no Kocha with the hope of establishing tea culture in Japan.
"Gogo no Kocha Tea Mug Present Campaign" Overview
1. Name: Gogo no Kocha Tea Mug Present Campaign
2. Period: May 18, 2026 (Mon) 11:00 - June 30, 2026 (Tue) 23:59. *Receipts valid from May 18 (Mon) to June 23 (Tue), 2026.
3. Details: A total of 3,000 winners will be selected by lottery to receive a "Gogo no Kocha Original Tea Mug." Participants earn 1 point for every 80 yen (tax included) spent on eligible products and can enter the lottery based on accumulated points.
- Choose Your Mug Course: 5 points. Select one of the five tea mug colors to enter the draw. (Lottery for 550 winners per color x 5 types, totaling 2,750 winners).
- Complete Set Course: 24 points. Enter the draw for a complete set of all five tea mug colors. (Lottery for 250 winners).
4. Prize: Gogo no Kocha Original Tea Mug. Size: approx. φ8.5 x H10.5cm, Capacity: 420ml, Material: Ceramic.
5. Eligible Products: Various Kirin Gogo no Kocha PET bottle products. *Excludes some can and paper pack products.
6. Eligible Stores: Convenience stores, supermarkets, drug stores, discount stores, etc., nationwide. *For applications using receipts from e-commerce sites, online supermarkets, or delivery services, images showing purchase details are required. Handwritten receipts are generally not accepted. *Purchases from vending machines are not eligible.
7. How to Participate: Photograph the receipt from the purchase of an eligible product and register points on the campaign website (https://cp.kirin.jp/story/37080). Once you have enough points for a course, you can apply.
8. Application Process:
① Photograph a receipt for an eligible product purchased within the valid period. Please photograph each receipt separately and keep it until August 31 (Mon), when the campaign office closes.
② Access the campaign website (https://cp.kirin.jp/story/37080).
③ Log in by selecting either your email address or LINE account from the "Register Points" button. New registration is required if you have neither.
④ Follow the on-screen instructions to register your receipt and accumulate points (1 point per 80 yen spent).
⑤ Complete your application by entering the required information and using your points via the "Apply" button for your chosen course.
9. Notes:
- You may apply multiple times during the campaign period.
- Each person can only win once.
- Participation is limited to residents of Japan.
- Applications are only possible via PC/smartphone.
About the "Kirin Gogo no Kocha Regular Series / 40TH BLEND 3 Scented Fruits & Straight Tea"
- Kirin Gogo no Kocha Straight Tea: Uses 20% Dimbula tea leaves, the "queen of Ceylon tea," known for its brilliant aroma. A full-flavored straight tea with a bright fragrance and pleasant astringency.
- Kirin Gogo no Kocha Milk Tea: Uses 20% Kandy tea leaves, known for its rich aroma that pairs well with milk. An authentic milk tea with a rich tea flavor and creamy milk taste.
- Kirin Gogo no Kocha Lemon Tea: Uses 15% Nuwara Eliya tea leaves, known for their fruity aroma. An authentic lemon tea with the fragrance of tea and the sweet and sour taste of lemon. *Contains 0.1% fruit juice.
- Kirin Gogo no Kocha 40TH BLEND 3 Scented Fruits & Straight Tea: Uses 20% Dimbula tea leaves, blended with fruit extracts that complement its flavor, creating a multi-layered aroma and a refreshingly light, not-too-sweet taste. *Contains no fruit juice.
Package Design:
- Regular Series: The designs are simpler and more modern while preserving the beloved 40-year image of Gogo no Kocha.
- 40TH BLEND: The package is designed to convey the excitement of the 40th anniversary and the joy of tea culture, with an image of harmonious, multi-layered, and gorgeous fruit aromas.