Zooming in on Bakarhythm's body while he concentrates on writing in a worldview that looks like a peek into his real workspace! New TV Commercial 'Kirin Healthya - Looking Like This' edition starts airing sequentially nationwide from April 7
Kirin Beverage will launch 'Kirin Healthya Umami Ryokucha' on April 7, 2026. A new TV commercial featuring Bakarhythm as a scriptwriter smartly reducing visceral fat will air the same day.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 09:00
- 🔍 Collected: April 3, 2026 at 01:00
- 🤖 AI Analyzed: April 21, 2026 at 07:03 (438h 3m after Collected)
Kirin Beverage Company, Limited (President: Kazuhiro Inoue) will launch "Kirin Healthya Umami Ryokucha" (hereinafter "Healthya") nationwide on Tuesday, April 7, 2026. In conjunction with this, Bakarhythm has been appointed as the image character for the product, and a new TV commercial titled "Kirin Healthya - Looking Like This" (15 seconds) will be broadcast sequentially nationwide starting Tuesday, April 7.
"Kirin Healthya Umami Ryokucha" is a food for specified health uses that contains a high concentration*1 of tea catechins (540mg*2) and achieves a delicious taste that is easy to continue drinking while offering a luxurious flavor and aroma. The new commercial focuses on the writing activities of Bakarhythm, who is active not only as a comedian but also as a scriptwriter, including the blockbuster drama "Hot Spot" (2025). It depicts him facing his laptop alone in his study with a documentary touch. In a worldview that feels like taking a peek into Bakarhythm's actual workspace, he slowly drinks "Healthya" during a break from writing his manuscript. The camera then zooms in on Bakarhythm's body, and the title "Looking like this, but currently consuming fat."*3 is displayed. Welcoming Bakarhythm, who represents a modern, smart way of living, please pay attention to the new commercial that impressively depicts a protagonist proactively working on visceral fat consumption by drinking "Healthya" in his daily life. Additionally, in conjunction with the commercial release, making-of footage recording the filming process and an interview video will also be released. Please be sure to watch them.
*1 Among container-packaged tea beverages categorized as foods for specified health uses / foods with function claims (Kirin research, August 2025)
*2 Per 500ml
*3 Tea catechins help reduce visceral fat
New TV Commercial Overview
Title: "Kirin Healthya - Looking Like This" (15 seconds)
Cast: Bakarhythm
Broadcast Start Date: Tuesday, April 7, 2026
Broadcast Area: Nationwide (excluding some areas)
Main Commercial URL: https://youtu.be/3RDFPfZTpoU
Filming Episode
For the filming, Bakarhythm was explained that "the setting is that you are writing a script in a certain fictional place" and "there, you slowly drink 'Healthya'." After grasping the sequence of events while watching the test footage with the director, he nodded strongly, saying "Understood," and headed in front of the camera.
Bakarhythm, who approached the actual take after confirming the points to be conscious of around the product, such as the timing of picking up "Healthya" and the speed of drinking, checked the playback on the monitor after each cut. He repeatedly made fine adjustments while discussing with the director, pursuing facial expressions and gestures that would make the commercial's biggest message, "Looking like this, but currently consuming fat," look more impressive. After shooting various acting variations by changing angles and camera work, when the voice "OK!" echoed across the set after finishing the last cut, Bakarhythm smiled and said, "Ah, OK?" His serious expression, which had been concentrated on writing until then, completely softened, and he had a beaming smile on his face.
"Kirin Healthya Umami Ryokucha" is a food for specified health uses that contains a high concentration*1 of tea catechins (540mg*2) and achieves a delicious taste that is easy to continue drinking while offering a luxurious flavor and aroma. The new commercial focuses on the writing activities of Bakarhythm, who is active not only as a comedian but also as a scriptwriter, including the blockbuster drama "Hot Spot" (2025). It depicts him facing his laptop alone in his study with a documentary touch. In a worldview that feels like taking a peek into Bakarhythm's actual workspace, he slowly drinks "Healthya" during a break from writing his manuscript. The camera then zooms in on Bakarhythm's body, and the title "Looking like this, but currently consuming fat."*3 is displayed. Welcoming Bakarhythm, who represents a modern, smart way of living, please pay attention to the new commercial that impressively depicts a protagonist proactively working on visceral fat consumption by drinking "Healthya" in his daily life. Additionally, in conjunction with the commercial release, making-of footage recording the filming process and an interview video will also be released. Please be sure to watch them.
*1 Among container-packaged tea beverages categorized as foods for specified health uses / foods with function claims (Kirin research, August 2025)
*2 Per 500ml
*3 Tea catechins help reduce visceral fat
New TV Commercial Overview
Title: "Kirin Healthya - Looking Like This" (15 seconds)
Cast: Bakarhythm
Broadcast Start Date: Tuesday, April 7, 2026
Broadcast Area: Nationwide (excluding some areas)
Main Commercial URL: https://youtu.be/3RDFPfZTpoU
Filming Episode
For the filming, Bakarhythm was explained that "the setting is that you are writing a script in a certain fictional place" and "there, you slowly drink 'Healthya'." After grasping the sequence of events while watching the test footage with the director, he nodded strongly, saying "Understood," and headed in front of the camera.
Bakarhythm, who approached the actual take after confirming the points to be conscious of around the product, such as the timing of picking up "Healthya" and the speed of drinking, checked the playback on the monitor after each cut. He repeatedly made fine adjustments while discussing with the director, pursuing facial expressions and gestures that would make the commercial's biggest message, "Looking like this, but currently consuming fat," look more impressive. After shooting various acting variations by changing angles and camera work, when the voice "OK!" echoed across the set after finishing the last cut, Bakarhythm smiled and said, "Ah, OK?" His serious expression, which had been concentrated on writing until then, completely softened, and he had a beaming smile on his face.