Mercian Corporation (President: Masamitsu Otsuka, hereinafter "Mercian") will launch "Mercian Wines Cantiamo Pineapple Fizz" and "Mercian Wines Cantiamo Mango Fizz" nationwide on July 28 (Tue). These new products are from the wine brand "Mercian Wines," created jointly by global winemakers and Mercian winemakers for Japanese customers.
In recent years, demand for fruity and refreshing sparkling wines during the summer has been increasing. Sales value from July-September 2025 saw a significant increase of approximately 40% compared to 2021*. Overseas markets, particularly North America and Europe, are seeing a rise in cocktail-style products that combine aromatic sparkling wine with fruit, emphasizing ease of drinking.
*Intage SRI+ Sparkling Wine Market, July-September 2021, July-September 2025, Estimated Sales Value, 7 Channel Total (SM, CVS, DRUG, HC, Liquor Stores, General Liquor Stores, Commercial Liquor Stores) (Kirin Definition)
Against this market backdrop, we are launching semi-sparkling wine cocktails with a refreshing and elegant taste, made by adding fruit juice to Italian Moscato Spumante, under the "Mercian Wines Cantiamo" brand. Through proposing new ways to enjoy sparkling wine by combining Italian Spumante with fruit flavors, this brand aims to further invigorate the sparkling wine market.
●About the Brand "Mercian Wines Cantiamo"
- "Cantiamo" is the first sparkling wine from "Mercian Wines," launched in 2023. The brand's image of being "stylish," "elegant," and "approachable," along with its fruity and refreshing taste, has garnered customer support.
●About the Taste
- "Mercian Wines Cantiamo Pineapple Fizz" features a refreshing and juicy taste, created by adding pineapple juice to sparkling wine made from Italian Moscato grapes.
- "Mercian Wines Cantiamo Mango Fizz" features a tropical and rich taste, created by adding mango juice to sparkling wine made from Italian Moscato grapes.
- The freshness of tropical fruits combined with the crispness of Moscato delivers a luxurious feeling, as if you were on a resort overseas.
●About the Container and Packaging
- The name "Cantiamo" means "Let's sing together!" in Italian, and the label design features a "treble clef."
- It adopts a screw cap, which is rare for sparkling wine, for easy opening and closing.
●About "Mercian Wines'" Sustainable Winemaking
"Mercian Wines" is a wine brand created in collaboration with excellent wineries worldwide, aiming to allow more Japanese customers to enjoy wine casually and freely. We propose wines with delightful tastes that make everyday life more enjoyable, in partnership with wineries that are committed to sustainability and produce high-quality wines. Furthermore, this brand aims for sustainable winemaking by tackling four key areas: "reducing environmental impact," "coexistence with production regions," "reducing human impact," and "visualizing information," and works with wineries to meet the growing demand for ethical consumption in recent years.
●Partner: Perlino S.p.A.
- Founded in 1905. Based in Asti, Piedmont, Italy, the company specializes in aromatic sparkling wines rooted in the Moscato-producing region.
- As a winemaker coexisting with the nature of Piedmont, they emphasize sustainable production that passes down the land and resources to future generations.
Under its corporate purpose, "Transforming the blessings of nature into happiness," Mercian will continue to offer various proposals that allow people to enjoy connections with others through rich moments with wine, alongside nature-positive initiatives.
-Details-
1. Product Name: 1 "Mercian Wines Cantiamo Pineapple Fizz"
2 "Mercian Wines Cantiamo Mango Fizz"
2. Alcohol Content: 12 6%
3. Volume/Container: 750ml/Bottle
4. Category Classification: Fruit Wine (Sparkling)
5. Release Date/Sales Region: July 28, 2026 (Tue) / Nationwide Release
6. Price: Open Price
FACT BOX
- Source: PR TIMES
- Category: 新商品