Mercian to Launch "Casillero del Diablo Devil's Carnival Sparkling Can" on July 7th!
Key facts
- Mercian to Launch "Casillero del Diablo Devil's Carnival Sparkling Can" on July 7th!
- Mercian is launching a sparkling wine in a can under its "Casillero del Diablo" brand, the world's No. 1 Chilean wine brand, on July 7th. Responding to the growing demand for convenient canned wines, the product aims to be enjoyed in various settings, from parties to relaxing moments.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Mercian is launching a sparkling wine in a can under its "Casillero del Diablo" brand, the world's No. 1 Chilean wine brand, on July 7th. Responding to the growing demand for convenient canned wines, the product aims to be enjoyed in various settings, from parties to relaxing moments.
- Citation
- Mercian to Launch "Casillero del Diablo Devil's Carnival Sparkling Can" on July 7th! (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Mercian is launching a sparkling wine in a can under its "Casillero del Diablo" brand, the world's No. 1 Chilean wine brand, on July 7th. Responding to the growing demand for convenient canned wines, the product aims to be enjoyed in various settings, from parties to relaxing moments.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:00
- 🔍 Collected: June 9, 2026 at 11:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (77h 31m after Collected)
Mercian Co., Ltd. (President: Masamitsu Otsuka, hereinafter "Mercian") is pleased to announce the nationwide launch of "Casillero del Diablo Devil's Carnival Sparkling Can" (250ml can) on Tuesday, July 7th. This new product is from "Casillero del Diablo" (hereinafter "Diablo"), the world's No. 1 Chilean wine brand, which celebrates its 30th anniversary in Japan this year.
※1 2024 IWSR Global Chilean Wine Value Sales
In recent years, the wine market has seen a growing interest in canned and sparkling wines that are easy to enjoy. The canned wine market is expanding at an annual rate of approximately 7%※2. We believe this trend is driven by factors such as "single-serving size," "portability," and "flexibility in drinking occasions," which are particularly favored by wine beginners, including younger consumers, who are not accustomed to drinking wine daily.
※2 INTAGE SRI+ Canned and Bottle Can Wine Market, January 2021 - December 2025, Estimated Sales Volume (Kirin Definition), 6 retail formats (Supermarket, Convenience Store, Drugstore, Home Center, Liquor Stores, General Liquor Retailers)
"Casillero del Diablo Devil's Carnival Fabulous Red Can / Incredible Chardonnay Can," launched in April 2025 as the series' first canned wines, have been well-received for their convenience and taste, leading to expanding support primarily among customers in their 20s to 40s.
With the launch of the first sparkling canned product in the "Devil's Carnival" series, we aim to enable consumers to easily enjoy sparkling wine not only on special occasions like parties but also in various settings such as outdoors or during relaxation time at home.
The "Devil's Carnival" series is based on the concept, "Celebrate life's wonderful moments. Life is a carnival." It aims to break away from the traditional image of imported wines and offer new drinking opportunities with flavors that are easy for wine beginners to enjoy and with fashionable, impactful packaging.
● About the Product
A slightly sweet sparkling wine characterized by aromas of citrus and tropical fruits, balanced acidity, and a bursting carbonation.
● About the Packaging
- Features the brand's iconic devil icon and a refreshing color scheme that intuitively conveys the product's crispness.
- Utilizes a 250ml single-serving can for easy handling and accessibility.
● About "Casillero del Diablo"
"Casillero del Diablo" is a premium wine brand from Concha y Toro, a leading winery in Chile founded in 1883. With a brand story derived from the legend "The devil resides in this cellar" and high quality, it is distributed in over 130 countries worldwide.
Under its corporate purpose, "Transforming the blessings of nature into happiness," Mercian continues to offer various proposals that allow people to enjoy rich moments with wine and connect with each other, alongside nature-positive initiatives.
※1 2024 IWSR Global Chilean Wine Value Sales
In recent years, the wine market has seen a growing interest in canned and sparkling wines that are easy to enjoy. The canned wine market is expanding at an annual rate of approximately 7%※2. We believe this trend is driven by factors such as "single-serving size," "portability," and "flexibility in drinking occasions," which are particularly favored by wine beginners, including younger consumers, who are not accustomed to drinking wine daily.
※2 INTAGE SRI+ Canned and Bottle Can Wine Market, January 2021 - December 2025, Estimated Sales Volume (Kirin Definition), 6 retail formats (Supermarket, Convenience Store, Drugstore, Home Center, Liquor Stores, General Liquor Retailers)
"Casillero del Diablo Devil's Carnival Fabulous Red Can / Incredible Chardonnay Can," launched in April 2025 as the series' first canned wines, have been well-received for their convenience and taste, leading to expanding support primarily among customers in their 20s to 40s.
With the launch of the first sparkling canned product in the "Devil's Carnival" series, we aim to enable consumers to easily enjoy sparkling wine not only on special occasions like parties but also in various settings such as outdoors or during relaxation time at home.
The "Devil's Carnival" series is based on the concept, "Celebrate life's wonderful moments. Life is a carnival." It aims to break away from the traditional image of imported wines and offer new drinking opportunities with flavors that are easy for wine beginners to enjoy and with fashionable, impactful packaging.
● About the Product
A slightly sweet sparkling wine characterized by aromas of citrus and tropical fruits, balanced acidity, and a bursting carbonation.
● About the Packaging
- Features the brand's iconic devil icon and a refreshing color scheme that intuitively conveys the product's crispness.
- Utilizes a 250ml single-serving can for easy handling and accessibility.
● About "Casillero del Diablo"
"Casillero del Diablo" is a premium wine brand from Concha y Toro, a leading winery in Chile founded in 1883. With a brand story derived from the legend "The devil resides in this cellar" and high quality, it is distributed in over 130 countries worldwide.
Under its corporate purpose, "Transforming the blessings of nature into happiness," Mercian continues to offer various proposals that allow people to enjoy rich moments with wine and connect with each other, alongside nature-positive initiatives.
FAQ
When can I purchase the newly released "Casillero del Diablo Devil's Carnival Sparkling Can"?
It will be available nationwide from Tuesday, July 7th, 2026. You can purchase it at liquor stores and supermarkets near you.
What is the taste profile of this sparkling canned wine?
It is a slightly sweet sparkling wine with aromas of citrus and tropical fruits, a good balance of acidity, and a refreshing, bursting carbonation.
What kind of brand is "Casillero del Diablo"?
It is a leading premium wine brand from Chile, known globally for its unique story derived from the legend 'The devil resides in this cellar' and its high quality.
Is the canned wine market growing?
Yes, the canned wine market has been growing at an annual rate of approximately 7% in recent years, with convenience and ease of use being particularly favored by younger consumers.
What occasions is this product suitable for?
It can be enjoyed casually on various occasions, not only for special events like parties but also for outdoor activities or relaxing at home.