Proposing a Rich Summer Break with Iced Tea! Second Release in 40th Anniversary Limited Edition Series: "Kirin Gogo no Kocha 40TH BLEND Passion Fruit & Lemon Tea" Newly Launched

Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) will release "Kirin Gogo no Kocha 40TH BLEND Passion Fruit & Lemon Tea" for a limited time nationwide starting Tuesday, July 7, 2026, from its "Gogo no Kocha" brand, the No. 1 brand in black tea beverage sales volume*1.

*1 Intage SRI+ Black Tea Drink Market January 2025 - December 2025 Cumulative Sales Volume

Since its launch in 1986, "Gogo no Kocha" has consistently pursued the authentic taste of black tea, becoming a beloved brand that accompanies various daily scenes and has rooted tea culture in Japan. In May of this year, the brand evolved its Straight Tea, Milk Tea, and Lemon Tea to a "drinkable deliciousness" that better suits modern tastes and lifestyles, while preserving the value of "authentic black tea" loved for 40 years. Additionally, to commemorate the 40th anniversary, the first installment of the "40TH BLEND" series, which adds vibrant and enjoyable arrangements to the regular series, was also released in May.

This time, we are launching a summer-limited arranged tea that enhances the refreshing, sweet, and sour taste of lemon tea with the aroma of passion fruit, as the second release in the "40TH BLEND" series.


Furthermore, to help customers comfortably enjoy the increasingly hot summers, we will sequentially roll out summer-limited design labels for the regular series starting in July. These labels, featuring a refreshing stripe pattern and an iconic iced tea glass, will be applied to the same product contents.

In addition to product launches, we will strengthen integrated communication through TV commercials and digital initiatives to propose "a rich summer break spent with tea."

In 2026, "Gogo no Kocha" will deliver happiness to customers and society as a "brand that spreads the joy of tea," through products that promote the health of people and society, and initiatives related to health, community, and the environment.

【Kirin Gogo no Kocha 40TH BLEND Passion Fruit & Lemon Tea】

■ About the Taste

Uses Sri Lankan Nuwara Eliya tea leaves, the same used in "Gogo no Kocha Lemon Tea," accounting for 15% of all tea leaves. It offers a taste with a distinct sweet and sour lemon flavor, complemented by the refreshing aroma of passion fruit, leaving a clean aftertaste. *Contains 0.1% lemon juice and passion fruit flavor.

■ About the Package

A design that evokes anticipation for the brand's 40th anniversary, expressing the brightness of summer and the華やかさ (hanayakasa - gorgeousness/splendor) characteristic of tea.

The Kirin Group aims to expand the joy of "food and health" through manufacturing that focuses on nature and people, contributing to the realization of a spiritually rich society.


- Details -

1. Product Name: Kirin Gogo no Kocha 40TH BLEND Passion Fruit & Lemon Tea

2. Sales Region: Nationwide

3. Release Date: Tuesday, July 7, 2026

4. Volume/Container: 500ml PET bottle

5. Price (Manufacturer's suggested retail price, excluding tax): 200 yen