'Kirin Ichiban Shibori Zero Carb' New Web CM 'Father's Conflict' Released May 25. Collab 'I Want to Drink Beer Too Campaign' with 'Sauna Ikitai' Starts

To make the happy moments after a sauna even more enjoyable, the 'I Want to Drink Beer Too Campaign' in collaboration with 'Sauna Ikitai' has also started! Kirin Brewery Company, Limited (President Hideki Horiguchi) will release the 'Father's Conflict' edition of a new WEB CM for 'Kirin Ichiban Shibori Zero Carb' (hereafter 'Ichiban Shibori Zero Carb'), Japan's first canned product*1 in the beer category to achieve 'zero carbohydrates*2', starring Etsushi Toyokawa and Ayami Nakajo, on its official YouTube channel and brand site starting Monday, May 25. Furthermore, to allow people to enjoy the happy moments after a sauna more freely, 'Ichiban Shibori Zero Carb' will launch the 'I Want to Drink Beer Too Campaign' in collaboration with Japan's largest sauna search site, 'Sauna Ikitai', starting Monday, May 25. In addition to the '#I Want to Drink Beer Too SNS Campaign', where 20 winners each will be selected by lottery to win an original T-shirt or original water bottle, the 'I Want to Drink Beer Too Sakatsu Campaign' will be deployed within the 'Sauna Ikitai' app, where 10 winners each month will receive one case of 'Ichiban Shibori Zero Carb' and original stickers. Please pay attention to the new WEB CM, filled with the appeal of 'Ichiban Shibori Zero Carb', perfectly suited for concluding a sauna day, and the deployment of the 'I Want to Drink Beer Too Campaign'. *1 The first canned product in Japan to achieve zero carbohydrates in beer (According to our company's research using Mintel GNPD) *2 Based on food labeling standards About the New WEB CM Through conversations between the 'slightly stubborn father' played by Toyokawa and the 'modern daughter' played by Nakajo, this TVCM series appeals to the charm of 'Ichiban Shibori Zero Carb' and the message that 'carbohydrates and deliciousness have no relation'. This time, as a WEB CM, it depicts Toyokawa, refreshed after a sauna, fighting the temptation of 'wanting a beer' while resting in the lounge, only to encounter the optimal solution, 'Ichiban Shibori Zero Carb'. At the beginning of the new WEB CM, Toyokawa is seen sweating in the sauna. He shows a surprised expression upon hearing a conversation between two people next to him enjoying the sauna saying, 'Should we grab a drink at that place on the way back?'. After getting out of the sauna and taking it easy, his daughter, Nakajo, who also returned from a sauna, appears wearing a limited original T-shirt born from the collaboration between 'Ichiban Shibori Zero Carb' and 'Sauna Ikitai'. When Nakajo casually asks, 'What's wrong? You have a grim look on your face', Toyokawa leaks, '...I'm fighting the temptation of beer'. Seeing her father like that, Nakajo begins to advise him, 'You know, Dad, what you should be fighting isn't beer...', and the scene changes to the counter of a teppanyaki restaurant. Nakajo hands a glass poured with 'Ichiban Shibori Zero Carb' to Toyokawa and tells him, '(What you should fight is) carbs!'. Receiving the unexpected suggestion from his daughter saying, 'Everyone's managing it well', Toyokawa tastes the 'Ichiban Shibori Zero Carb' as if chewing on happiness. Muttering, 'So there was this way', Toyokawa gazes at the 'Ichiban Shibori Zero Carb' with a satisfied expression. Please pay attention to the natural interaction between father and daughter in the new WEB CM, pivoting from a conflict in the sauna to happily drinking beer. New WEB CM Overview Title: 'Father's Conflict' Edition Cast: Etsushi Toyokawa, Ayami Nakajo Release Date: May 25, 2026 (Monday) Main Video URL: https://youtu.be/qes3148OREQ (Horizontal) https://youtube.com/shorts/cQj2Ww6BHUI (Vertical) Cast Etsushi Toyokawa Ayami Nakajo 'Father's Conflict' Edition Storyboard 'I Want to Drink Beer Too Campaign' Overview 'Ichiban Shibori Zero Carb' and Japan's largest sauna search site 'Sauna Ikitai' are starting the 'I Want to Drink Beer Too Campaign' to make the happy moments after a sauna even more freely enjoyable. The overview of various campaigns is as follows. For details, please check the 'I Want to Drink Beer Too Campaign' special site (https://sauna-ikitai.com/ichibanzero/). *Applications are restricted to those aged 20 and over. ['#I Want to Drink Beer Too SNS Campaign' Overview] Win limited original goods from 'Sauna Ikitai' and 'Ichiban Shibori Zero Carb'! Step 1: Follow the official Ichiban Shibori X account (@ichiban_KIRIN) Step 2: The campaign post