Kirin Beer 2026 Chugen Gift Sets Launched with 17 Varieties, Including "Kirin Good Ale" for the First Time as a Gift
Kirin Beer will sequentially launch its 2026 Chugen (mid-year) gift sets nationwide from late May, featuring a total of 17 varieties. For the first time, the popular "Kirin Good Ale," released in October 2025, will be included in the gift sets. New sets will also feature a 3-variety combination of "Kirin Ichiban Shibori Raw Beer," "Kirin Beer Hare Kaze," and "Kirin Good Ale." The company also emphasizes its use of FSC® certified paper for all gift set packaging, promoting environmental conservation.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 20:00
- 🔍 Collected: May 13, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 12:07 (35 min after Collected)
Kirin Beer Co., Ltd. (President: Hideki Horiguchi) will sequentially roll out its 2026 Kirin Beer Chugen Gift Sets nationwide from late May, offering a wide lineup of 17 varieties.
In beer gifts, products that convey "good quality" and "classic" appeal are popular, and "Kirin Ichiban Shibori Raw Beer" (hereinafter, Ichiban Shibori) has been well-received for meeting this demand. We also know that there is a need to give new products*1, and the sets including "Kirin Beer Hare Kaze" (hereinafter, Hare Kaze), launched in the 2025 Chugen gift sets, received a great response.
*1 According to our company's research
Based on these customer trends, we will now add "Kirin Good Ale" (hereinafter, Good Ale), which was launched in October 2025 and has been well-received, to the lineup centered on "Ichiban Shibori" and "Hare Kaze" for the first time as a Chugen gift. In addition to a set containing 12 cans (350ml) of "Good Ale," we will newly launch a 3-variety set combining "Ichiban Shibori," "Hare Kaze," and "Good Ale."
Furthermore, our company uses FSC® certified paper for all packaging materials of our Chugen sets and displays the FSC® certified label. By promoting the display of FSC® certified labels on gifts, we aim to create opportunities to raise broader awareness of FSC® certification, which is environmentally friendly and contributes to forest conservation.
Our company will continue to propose opportunities that lead to environmental conservation, in addition to product development that delights both givers and receivers, through the gift-giving scene.
■2026 Chugen Gift Set New Products
"Kirin Good Ale Set"
"Good Ale" achieves a satisfying taste that balances "fruity taste and aroma" with "a good aftertaste" through carefully selected ingredients and brewing methods.
This set is perfect for gifts to express daily gratitude.
"Kirin Ichiban Shibori Raw Beer, Kirin Beer Hare Kaze, Kirin Good Ale 3-Variety Set"
"Ichiban Shibori" is characterized by the pure malt umami without off-flavors and a well-balanced, easy-to-drink taste, which can only be achieved by the Ichiban Shibori method of squeezing only the delicious first wort. "Hare Kaze" was born by incorporating new ideas into Kirin's over 100 years of beer brewing, and has received high praise for its clean taste that combines "richness" and "drinkability."
■What is FSC® certification?
FSC (Forest Stewardship Council®) is an international organization that operates a certification system for the world's forests that produce timber, and for the distribution and processing of timber harvested from those forests. The FSC® certified label on packaging means that its raw materials are made from appropriately managed forest resources and recycled resources, and have been responsibly sourced. (FSC®C137754)
The Kirin Group contributes to the realization of a rich society by expanding new joys of "food and health" through manufacturing that focuses on nature and people.
Gift details: Total 17 types of gift sets
Keywords:
In beer gifts, products that convey "good quality" and "classic" appeal are popular, and "Kirin Ichiban Shibori Raw Beer" (hereinafter, Ichiban Shibori) has been well-received for meeting this demand. We also know that there is a need to give new products*1, and the sets including "Kirin Beer Hare Kaze" (hereinafter, Hare Kaze), launched in the 2025 Chugen gift sets, received a great response.
*1 According to our company's research
Based on these customer trends, we will now add "Kirin Good Ale" (hereinafter, Good Ale), which was launched in October 2025 and has been well-received, to the lineup centered on "Ichiban Shibori" and "Hare Kaze" for the first time as a Chugen gift. In addition to a set containing 12 cans (350ml) of "Good Ale," we will newly launch a 3-variety set combining "Ichiban Shibori," "Hare Kaze," and "Good Ale."
Furthermore, our company uses FSC® certified paper for all packaging materials of our Chugen sets and displays the FSC® certified label. By promoting the display of FSC® certified labels on gifts, we aim to create opportunities to raise broader awareness of FSC® certification, which is environmentally friendly and contributes to forest conservation.
Our company will continue to propose opportunities that lead to environmental conservation, in addition to product development that delights both givers and receivers, through the gift-giving scene.
■2026 Chugen Gift Set New Products
"Kirin Good Ale Set"
"Good Ale" achieves a satisfying taste that balances "fruity taste and aroma" with "a good aftertaste" through carefully selected ingredients and brewing methods.
This set is perfect for gifts to express daily gratitude.
"Kirin Ichiban Shibori Raw Beer, Kirin Beer Hare Kaze, Kirin Good Ale 3-Variety Set"
"Ichiban Shibori" is characterized by the pure malt umami without off-flavors and a well-balanced, easy-to-drink taste, which can only be achieved by the Ichiban Shibori method of squeezing only the delicious first wort. "Hare Kaze" was born by incorporating new ideas into Kirin's over 100 years of beer brewing, and has received high praise for its clean taste that combines "richness" and "drinkability."
■What is FSC® certification?
FSC (Forest Stewardship Council®) is an international organization that operates a certification system for the world's forests that produce timber, and for the distribution and processing of timber harvested from those forests. The FSC® certified label on packaging means that its raw materials are made from appropriately managed forest resources and recycled resources, and have been responsibly sourced. (FSC®C137754)
The Kirin Group contributes to the realization of a rich society by expanding new joys of "food and health" through manufacturing that focuses on nature and people.
Gift details: Total 17 types of gift sets
Keywords: