Kirin Hyoketsu® Mango Sparkling (Limited Edition) with a gorgeous tropical mango aroma and juicy taste! Released nationwide on Tuesday, June 9th
Kirin Beer will release "Kirin Hyoketsu® Mango Sparkling (Limited Edition)" nationwide on June 9th. This new product features a tropical mango aroma and juicy taste, aiming to meet the expanding RTD market and consumers' desire for seasonal and special experiences.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 04:09 (16h 37m after Collected)
Kirin Brewery Company, Limited (President: Hideki Horiguchi) will launch "Kirin Hyoketsu® Mango Sparkling (Limited Edition)" (350ml can, 500ml can) nationwide from Tuesday, June 9th, as part of the "Kirin Hyoketsu®" brand, which delivers the deliciousness of fresh fruit.
In recent years, the RTD*1 market has continued to expand and attract attention. Consumers who regularly enjoy RTDs expect "seasonality" and "specialty" in addition to "deliciousness" and "fruitiness," and limited-edition flavors are one of the triggers for purchase. In this market environment, the "Hyoketsu®" brand has been well-received for its fresh fruitiness and crisp, refreshing taste, selling approximately 15 billion bottles*2 cumulatively since its launch in 2001, and continues to perform strongly as our company's No.1*3 brand in the RTD category.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed directly after opening the cap.
*2 As of the end of December 2025, converted to 350ml cans.
*3 Kirin Beer estimate.
The "Kirin Hyoketsu® Mango Sparkling (Limited Edition)" to be released this time delivers a bright, enjoyable feeling and a sense of the extraordinary, even during the rainy season, with its gorgeous tropical mango aroma and juicy taste. By launching a limited-edition product with novelty and a sense of seasonality, we aim to encourage existing customers, as well as new customers, including younger generations, to pick up "Hyoketsu®" and contribute to the further growth of the RTD category.
The "Hyoketsu®" brand aims to "brighten and refresh customers' days." With this limited-edition product, which allows customers to enjoy the deliciousness of fresh, seasonal fruit with a refreshing carbonation, we aim to revitalize the RTD market while catering to customers' feelings and diversifying needs.
● About the Contents
・You can enjoy the juicy sweetness of mango with a refreshing carbonation and a clean aftertaste. (0.3% fruit juice)
・By using clear fruit juice and clear vodka, we have achieved the "fresh and crisp deliciousness of fruit" unique to "Hyoketsu®."
● About the Packaging
The diamond-cut can, a feature of "Hyoketsu®," is designed to evoke a tropical, extraordinary feeling with an illustration of mango that conveys juicy fruitiness.
The Kirin Group contributes to the realization of a rich society by expanding new joys of "food and health" through manufacturing that focuses on nature and people.
- Note -
Product Name: "Kirin Hyoketsu® Mango Sparkling (Limited Edition)"
Release Date: Tuesday, June 9, 2026
Sales Area: Nationwide
Volume/Container: 350ml can, 500ml can
Price: Open price
Alcohol Content: 4%
Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g
Manufacturing Plants: Kirin Beer Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)
In recent years, the RTD*1 market has continued to expand and attract attention. Consumers who regularly enjoy RTDs expect "seasonality" and "specialty" in addition to "deliciousness" and "fruitiness," and limited-edition flavors are one of the triggers for purchase. In this market environment, the "Hyoketsu®" brand has been well-received for its fresh fruitiness and crisp, refreshing taste, selling approximately 15 billion bottles*2 cumulatively since its launch in 2001, and continues to perform strongly as our company's No.1*3 brand in the RTD category.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed directly after opening the cap.
*2 As of the end of December 2025, converted to 350ml cans.
*3 Kirin Beer estimate.
The "Kirin Hyoketsu® Mango Sparkling (Limited Edition)" to be released this time delivers a bright, enjoyable feeling and a sense of the extraordinary, even during the rainy season, with its gorgeous tropical mango aroma and juicy taste. By launching a limited-edition product with novelty and a sense of seasonality, we aim to encourage existing customers, as well as new customers, including younger generations, to pick up "Hyoketsu®" and contribute to the further growth of the RTD category.
The "Hyoketsu®" brand aims to "brighten and refresh customers' days." With this limited-edition product, which allows customers to enjoy the deliciousness of fresh, seasonal fruit with a refreshing carbonation, we aim to revitalize the RTD market while catering to customers' feelings and diversifying needs.
● About the Contents
・You can enjoy the juicy sweetness of mango with a refreshing carbonation and a clean aftertaste. (0.3% fruit juice)
・By using clear fruit juice and clear vodka, we have achieved the "fresh and crisp deliciousness of fruit" unique to "Hyoketsu®."
● About the Packaging
The diamond-cut can, a feature of "Hyoketsu®," is designed to evoke a tropical, extraordinary feeling with an illustration of mango that conveys juicy fruitiness.
The Kirin Group contributes to the realization of a rich society by expanding new joys of "food and health" through manufacturing that focuses on nature and people.
- Note -
Product Name: "Kirin Hyoketsu® Mango Sparkling (Limited Edition)"
Release Date: Tuesday, June 9, 2026
Sales Area: Nationwide
Volume/Container: 350ml can, 500ml can
Price: Open price
Alcohol Content: 4%
Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g
Manufacturing Plants: Kirin Beer Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)