New Release! 'Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)': Enjoy Rich Fruitiness with a Light Alcohol Feel in this Exclusive Flavor
Kirin Brewery will release a new limited-edition 3% ABV fruit sparkling beverage, 'Kirin Hanayoi Apricot & Grapefruit Sparkling', nationwide on May 26, 2026, targeting consumers who prefer low-alcohol options.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 02:00 (14h 28m after Collected)
Kirin Brewery Company, Limited (President: Hideki Horiguchi) will release "Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)" nationwide starting Tuesday, May 26. This product is a new addition to the "Kirin Hanayoi" series, a 3% ABV fruit sparkling beverage that allows you to easily enjoy the heart-lifting moments unique to alcohol.
In recent years, low-alcohol RTD (*1) products have been attracting attention due to changes in values brought about by diversification and an increased interest in responsible drinking. In particular, a survey revealed that approximately 1 in 4 people in their 20s feel that a 3% alcohol content is just right (*2). For these customers, "Hanayoi" has been well-received for its rich fruitiness and refreshing taste while maintaining a moderate alcohol feel. Aiming to convey this unique value of "Hanayoi" and have more customers pick it up, the package was revamped on Tuesday, April 14. At the same time, new advertisements expressing "a good mood and a good time spent with alcohol," featuring Hayato Sano from M!LK in addition to Mizuki Yamashita, were rolled out on TV commercials and digital platforms, gathering empathetic voices on SNS as well. With renewed attention to the value of "Hanayoi," the sales volume after the renewal has been performing well, reaching 223% (*3) compared to the brand's total for the 8 days following the release of "Kirin Hanayoi Refreshing Lychee Sparkling" last September.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed directly after opening.
*2 Based on a Kirin Brewery survey.
*3 Calculated in 350ml equivalents. Shipment volume between "Sept 18-25, 2025" and "April 9-16, 2026".
●CM Title: "Honest Duo" edition ●Cast: Hayato Sano, Mizuki Yamashita ●Song: "Utopia" by imase
The newly released "Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)" uses apricots and grapefruits—fruits that are familiar on their own but create an unexpected taste when combined. By layering the soft sweetness and mild acidity of apricot with the refreshing citrus scent of grapefruit, a comfortable harmony of sweetness and crispness is achieved, realizing an unprecedented light deliciousness. By offering a limited edition product that feels special, we will create touchpoints not only with customers who have been drinking Hanayoi but also with younger generations and those who do not usually drink much at home, thereby expanding new ways to enjoy alcohol.
"Kirin Hanayoi" is a brand that aims to "make customers' daily lives a little brighter and more enjoyable with a heart-lifting, light, and refreshing taste." Through the launch of limited products, we propose making "the joy of time with alcohol" more accessible, aiming to expand the alcoholic beverage market while meeting the diversifying needs of customers.
■ Product Details
・A refreshing taste combining the soft sweetness and mild acidity of apricot with the citrus aroma of grapefruit. (0.4% fruit juice)
・By combining apricot juice and grapefruit juice with a secret ingredient of fruit-steeped liquor containing 4 types of fruit (*4), it achieves both depth from the layers of fruit and a refreshing taste you won't tire of drinking.
*4 Lemon, lime, grapefruit, pink grapefruit.
■ Package Details
Rich fruitiness and light deliciousness are expressed with illustrations and a gradient that builds anticipation for the apricot and grapefruit flavors.
While conveying a sense of quality and splendor, the design suggests a refreshing taste. Finished with a limited-edition green icon inspired by fresh greenery, making it an easy choice even for customers who do not usually drink alcohol.
Through manufacturing that looks at nature and people, the Kirin Group spreads new joys of "food and health," contributing to the realization of a spiritually rich society.
- Details -
1. Product Name: "Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)"
2. Release Date: Tuesday, May 26, 2026
3. Sales Area: Nationwide
4. Volume/Container: 350ml Can
5. Price: Open Price
6. Alcohol Content: 3%
7. Pure Alcohol Amount: 350ml can: 8.4g
8. Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)
In recent years, low-alcohol RTD (*1) products have been attracting attention due to changes in values brought about by diversification and an increased interest in responsible drinking. In particular, a survey revealed that approximately 1 in 4 people in their 20s feel that a 3% alcohol content is just right (*2). For these customers, "Hanayoi" has been well-received for its rich fruitiness and refreshing taste while maintaining a moderate alcohol feel. Aiming to convey this unique value of "Hanayoi" and have more customers pick it up, the package was revamped on Tuesday, April 14. At the same time, new advertisements expressing "a good mood and a good time spent with alcohol," featuring Hayato Sano from M!LK in addition to Mizuki Yamashita, were rolled out on TV commercials and digital platforms, gathering empathetic voices on SNS as well. With renewed attention to the value of "Hanayoi," the sales volume after the renewal has been performing well, reaching 223% (*3) compared to the brand's total for the 8 days following the release of "Kirin Hanayoi Refreshing Lychee Sparkling" last September.
*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed directly after opening.
*2 Based on a Kirin Brewery survey.
*3 Calculated in 350ml equivalents. Shipment volume between "Sept 18-25, 2025" and "April 9-16, 2026".
●CM Title: "Honest Duo" edition ●Cast: Hayato Sano, Mizuki Yamashita ●Song: "Utopia" by imase
The newly released "Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)" uses apricots and grapefruits—fruits that are familiar on their own but create an unexpected taste when combined. By layering the soft sweetness and mild acidity of apricot with the refreshing citrus scent of grapefruit, a comfortable harmony of sweetness and crispness is achieved, realizing an unprecedented light deliciousness. By offering a limited edition product that feels special, we will create touchpoints not only with customers who have been drinking Hanayoi but also with younger generations and those who do not usually drink much at home, thereby expanding new ways to enjoy alcohol.
"Kirin Hanayoi" is a brand that aims to "make customers' daily lives a little brighter and more enjoyable with a heart-lifting, light, and refreshing taste." Through the launch of limited products, we propose making "the joy of time with alcohol" more accessible, aiming to expand the alcoholic beverage market while meeting the diversifying needs of customers.
■ Product Details
・A refreshing taste combining the soft sweetness and mild acidity of apricot with the citrus aroma of grapefruit. (0.4% fruit juice)
・By combining apricot juice and grapefruit juice with a secret ingredient of fruit-steeped liquor containing 4 types of fruit (*4), it achieves both depth from the layers of fruit and a refreshing taste you won't tire of drinking.
*4 Lemon, lime, grapefruit, pink grapefruit.
■ Package Details
Rich fruitiness and light deliciousness are expressed with illustrations and a gradient that builds anticipation for the apricot and grapefruit flavors.
While conveying a sense of quality and splendor, the design suggests a refreshing taste. Finished with a limited-edition green icon inspired by fresh greenery, making it an easy choice even for customers who do not usually drink alcohol.
Through manufacturing that looks at nature and people, the Kirin Group spreads new joys of "food and health," contributing to the realization of a spiritually rich society.
- Details -
1. Product Name: "Kirin Hanayoi Apricot & Grapefruit Sparkling (Limited Time)"
2. Release Date: Tuesday, May 26, 2026
3. Sales Area: Nationwide
4. Volume/Container: 350ml Can
5. Price: Open Price
6. Alcohol Content: 3%
7. Pure Alcohol Amount: 350ml can: 8.4g
8. Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)