Kirin to Release 'Kirin Hyoketsu® Mask Melon (Limited Time Only)' on April 28 (Tue), Offering Refreshing Enjoyment of Rich Melon Sweetness

Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) will launch 'Kirin Hyoketsu® Mask Melon (Limited Time Only)' (350ml can, 500ml can) nationwide on April 28 (Tue) from the 'Kirin Hyoketsu®' brand, which delivers the deliciousness of fresh fruit.

In recent years, the RTD market has continued to expand and is attracting attention. Customers who regularly enjoy RTD products expect 'deliciousness' and 'fruitiness,' as well as 'seasonality' and a 'sense of specialness,' making limited-edition flavors a key trigger for purchase. In this market environment, the 'Hyoketsu®' brand has been supported for its fresh fruitiness and refreshing taste, selling a cumulative total of approximately 15 billion units since its launch in 2001, and continues to perform well as our company's No. 1 selling brand in the RTD category.

The newly released 'Kirin Hyoketsu® Mask Melon (Limited Time Only)' uses mask melon, which provides a special feeling that is a bit different from the usual, and will deliver bright and fun feelings to customers ahead of the Golden Week holidays, when outings and events increase. You can enjoy the rich, sweet aroma characteristic of mask melon and its subtle acidity in a refreshing way.

'Hyoketsu®' is a brand that aims to 'make our customers' day bright and refreshing.' By offering limited-edition products that allow customers to enjoy the deliciousness of seasonal, fresh fruit with refreshing, sparkling carbonation, we aim to revitalize the RTD market while staying close to our customers' feelings and diversifying needs.

[About the contents]
- You can enjoy the rich sweetness and moderate acidity of mask melon with a refreshing carbonated sensation and a crisp aftertaste. (0.3% fruit juice)
- By using clear fruit juice and clear vodka, we have achieved the 'fresh and refreshing deliciousness of fruit' unique to 'Hyoketsu®'.

[About the package]
- On the diamond-cut can, which is a feature of 'Hyoketsu®', we have placed an illustration of a mask melon on a base of silver and a green gradation that evokes mask melon and fresh greenery. The design conveys the deliciousness of the mask melon and the light carbonated sensation.

The Kirin Group contributes to the realization of a society rich in heart by expanding the new joy of 'food and health' through manufacturing that looks at nature and people.

- Details -
1. Product Name: 'Kirin Hyoketsu® Mask Melon (Limited Time Only)'
2. Release Date: April 28, 2026 (Tue)
3. Sales Area: Nationwide
4. Capacity/Container: 350ml can, 500ml can
5. Price: Open price
6. Alcohol Content: 4%
7. Pure Alcohol Amount: 350ml can: 11.2g, 500ml can: 16g
8. Manufacturing Plant: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant (planned)