"Kirin Tsuyoizo! Mutekids," a children's health drink*1 containing plasma lactic acid bacteria, is introduced for the first time in institutional school lunches! Supporting the healthy growth of children!
Kirin Beverage will introduce "Kirin Tsuyoizo! Mutekids," a children's health drink containing plasma lactic acid bacteria, into the school lunches at Seikei Elementary School starting April 13, 2026. This is the first time the product has been adopted for institutional school lunches, developed to support the healthy growth of children. The product is certified as a recommended item by the Japan School Health Association and contains 50 billion plasma lactic acid bacteria and iron to support health management.
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- 📰 Published: April 13, 2026 at 20:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 16, 2026 at 03:12 (58h 36m after Collected)
Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue, hereinafter Kirin Beverage) will introduce "Kirin Tsuyoizo! Mutekids," a children's health drink that supports the healthy growth of children, into the school lunches at Seikei Elementary School (Musashino City, Tokyo, Principal: Masashi Ogino) starting April 13th (Monday). This is the first time this product has been introduced into institutional school lunches*2.
*1 Supports health management (This product contains 50 billion plasma lactic acid bacteria and iron).
*2 This is the first time for continuous introduction into institutional school lunches, although a trial provision (test deployment) was conducted in March to confirm its feasibility for school lunch provision.
This product was developed to support the healthy growth of children and respond to "parents' wishes for their children's health," and is certified as a recommended product*3 by the "Japan School Health Association." Its ability to help children easily incorporate health management habits into their daily school life and its enjoyable continuity were highly evaluated, leading to its current introduction.
*3 "Japan School Health Association" recommended products are judged to be appropriate from the perspective of school health and do not guarantee the efficacy or effects of this product.
In recent years, the environment surrounding children's health has changed significantly. Dual-income households now account for over 70% of all households*4, and in busy daily lives, there are increasing situations where it is difficult for parents to allocate sufficient time for their children's meals and nutritional management.
Against the backdrop of these environmental changes, by providing this product in school lunches, we aim to foster new habits in which children naturally become conscious of their health management. Through school lunches, we provide opportunities for children to enjoy thinking about health and contribute to creating an environment where they can spend every day energetically.
*4 Ministry of Internal Affairs and Communications, Statistics Bureau "Labor Force Survey Special Survey," Ministry of Internal Affairs and Communications, Statistics Bureau "Labor Force Survey (Detailed Tabulation)"
Kirin Beverage's purpose is "Delicious health for our customers every day," and we aim to contribute to the health of a wide range of people through our health science business. Through the "Kirin Tsuyoizo! Mutekids" brand, we will leverage our knowledge of health science and deliciousness to support the healthy growth of many children who will lead the future.
■ Comment from Principal Ogino of Seikei Elementary School
"We want to protect children's opportunities for experience in school life and events."
To that end, "children being able to live energetically" is at the core of our health education. Children's health and physical condition management is not only for parents, but it is also important for schools to work together. Among these, school lunch is a time when children can learn about food culture and create health while having fun, and we feel that Mutekids is a "new health support habit" that children can enjoyably continue.
We have high expectations for its compatibility with the educational setting.
■ About "Kirin Tsuyoizo! Mutekids"
Contents:
・Refreshing and easy-to-drink yogurt taste
・Contains 50 billion plasma lactic acid bacteria (estimated daily amount for children) and iron
Thoughts of the product development manager:
https://note-kirinbrewery.kirin.co.jp/n/ne219df28076a?gs=257db8cde50b
© Sukemaru / Shogakukan © KIRIN Mutekids Project
*1 Supports health management (This product contains 50 billion plasma lactic acid bacteria and iron).
*2 This is the first time for continuous introduction into institutional school lunches, although a trial provision (test deployment) was conducted in March to confirm its feasibility for school lunch provision.
This product was developed to support the healthy growth of children and respond to "parents' wishes for their children's health," and is certified as a recommended product*3 by the "Japan School Health Association." Its ability to help children easily incorporate health management habits into their daily school life and its enjoyable continuity were highly evaluated, leading to its current introduction.
*3 "Japan School Health Association" recommended products are judged to be appropriate from the perspective of school health and do not guarantee the efficacy or effects of this product.
In recent years, the environment surrounding children's health has changed significantly. Dual-income households now account for over 70% of all households*4, and in busy daily lives, there are increasing situations where it is difficult for parents to allocate sufficient time for their children's meals and nutritional management.
Against the backdrop of these environmental changes, by providing this product in school lunches, we aim to foster new habits in which children naturally become conscious of their health management. Through school lunches, we provide opportunities for children to enjoy thinking about health and contribute to creating an environment where they can spend every day energetically.
*4 Ministry of Internal Affairs and Communications, Statistics Bureau "Labor Force Survey Special Survey," Ministry of Internal Affairs and Communications, Statistics Bureau "Labor Force Survey (Detailed Tabulation)"
Kirin Beverage's purpose is "Delicious health for our customers every day," and we aim to contribute to the health of a wide range of people through our health science business. Through the "Kirin Tsuyoizo! Mutekids" brand, we will leverage our knowledge of health science and deliciousness to support the healthy growth of many children who will lead the future.
■ Comment from Principal Ogino of Seikei Elementary School
"We want to protect children's opportunities for experience in school life and events."
To that end, "children being able to live energetically" is at the core of our health education. Children's health and physical condition management is not only for parents, but it is also important for schools to work together. Among these, school lunch is a time when children can learn about food culture and create health while having fun, and we feel that Mutekids is a "new health support habit" that children can enjoyably continue.
We have high expectations for its compatibility with the educational setting.
■ About "Kirin Tsuyoizo! Mutekids"
Contents:
・Refreshing and easy-to-drink yogurt taste
・Contains 50 billion plasma lactic acid bacteria (estimated daily amount for children) and iron
Thoughts of the product development manager:
https://note-kirinbrewery.kirin.co.jp/n/ne219df28076a?gs=257db8cde50b
© Sukemaru / Shogakukan © KIRIN Mutekids Project
FAQ
When will "Kirin Tsuyoizo! Mutekids" be introduced into Seikei Elementary School's school lunches?
It will be introduced from April 13, 2026 (Monday).
What ingredients are included in "Kirin Tsuyoizo! Mutekids"?
It contains 50 billion plasma lactic acid bacteria and iron.