Kirin's "Tsuyoizo! Mutekids" Children's Health Drink, Containing "Plasma Lactic Acid Bacteria," Introduced for the First Time in Institutional School Lunches! Supporting the Healthy Growth of Children!

Kirin Beverage Co., Ltd. (President Kazuhiro Inoue) will introduce "Kirin Tsuyoizo! Mutekids," a children's health beverage that supports healthy growth, into the school lunches at Seikei Elementary School (Musashino City, Tokyo, Principal Masashi Ogino) starting April 13 (Monday). This marks the first time the product has been introduced into institutional school lunches. The product supports physical condition management, containing 50 billion Plasma Lactic Acid Bacteria and iron. A trial provision was conducted in March to confirm feasibility for school lunches, and this is the first continuous introduction. The product was developed to support children's healthy growth and meet parents' wishes for their children's health, and is certified as a recommended product by the Japan School Health Association. Its ease of incorporating health management into daily school life and its enjoyable continuity were highly evaluated. In recent years, the environment surrounding children's health has changed significantly, with over 70% of all households being dual-income, making it difficult for parents to dedicate sufficient time to children's diet and nutrition. Against this backdrop, by providing this product in school lunches, the company aims to foster new habits where children naturally become conscious of their physical condition. Through school lunches, it provides an opportunity to think about health while enjoying meals, contributing to an environment where they can spend every day energetically. Kirin Beverage's purpose is "Delicious health for customers every day," aiming to contribute to the health of a wide range of people through its Health Science business. Through the "Kirin Tsuyoizo! Mutekids" brand, it will leverage its health science and taste expertise to support the healthy growth of many children who will lead the future. Principal Ogino of Seikei Elementary School commented on the importance of children living energetically for health education and sees Mutekids as an enjoyable "new health support habit" for children. The product has a refreshing yogurt taste and contains 50 billion Plasma Lactic Acid Bacteria (daily recommended amount for children) and iron.