Celebrating 10 Years! 'Kinyu Joshi.' Turns 'Tokimeki' into an Economic Indicator: Announcing the 'Kinjo Index' of 777 Companies That Move Hearts!

Kinyu Joshi Co., Ltd. (HQ: Chuo-ku, Tokyo; CEO: Yuri Mabuchi) aims to release the 'Kinjo Index' (nickname), which indexes the stock prices of 777 Japanese companies that have moved our hearts based on unique selection criteria. This index is an economic indicator for a new era, based on 'sensibility' such as empathy, passion, and worldview. We support the 'April Dream' project, which aims to make April 1st a day to share dreams. This press release is the dream of 'Kinyu Joshi.' 'Kinyu Joshi.' is a community with the mission of freeing as many women as possible from vague anxieties about the future and helping them live a free, authentic, and rich life. We celebrated our 10th anniversary on March 3, 2026. Over the past 10 years, we have held over 400 study sessions, media appearances, and lectures. Our community has grown to over 3,500 members who want to face finance and economics to build a rich life, and over 10,000 including affiliated communities nationwide. As the community has matured, we have realized the role of financial institutions and encountered many attractive listed companies, leading us to expand into IR support services. To actively support wonderful Japanese companies that color the world, we are launching the 'Kinjo Index.' This index is based on 'Tokimeki' (sensibility) rather than traditional financial statements. Why this index now? Current investment is often seen as a tense activity focused on 'know-how' and efficiency. We want to emphasize 'circulating investment'—supporting companies that create an ideal future. We want to shed light on the 'will,' 'stories,' and 'worldviews' (non-financial data) of companies to bring warmth and freshness to the concept of investment. The number 777 is a symbol of luck. We hope this index becomes a 'lucky item' for investors and companies. We aim for a 'harmony of economy' where companies, investors, and society benefit. The index features: 1. Sensibility-based scoring, 2. Transparency and philosophy, 3. Fair calculation model (Equal Weighting). Our 'Sentiment Analysis AI' analyzes vast dialogue data and qualitative data accumulated over 10 years to enhance the index's resolution. It performs 'fixed-point observation of Tokimeki,' structures non-financial data, and provides a personalized investment experience. We aim to create experiential financial products based on this index, such as 'Kinjo 777 Selection,' build a community platform, and offer unique benefits to update investment from 'ownership' to 'experience.'