Celebrating 10 Years! 'Kin-yu Joshi.' to Announce 'Kinjo Index,' a Stock Price Index of 777 Companies Driven by 'Tokimeki' as an Economic Indicator!
Kin-yu Joshi. celebrates its 10th anniversary by announcing its goal to release the 'Kinjo Index,' a stock price index of 777 companies selected based on unique sensibilities. It proposes a new form of investment that uses 'tokimeki' (heart-pounding excitement) as an economic indicator, beyond traditional financial evaluations.
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- 📰 Published: April 2, 2026 at 08:00
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Kin-yu Joshi. Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Yuri Mabuchi) aims to release the 'Kinjo Index' (nickname), a stock price index of 777 Japanese companies that have resonated with people, selected based on unique criteria. This index is a new-era economic indicator based on 'sensibility,' such as empathy, aspirations, and worldview.
Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release is a dream of 'Kin-yu Joshi.'
'Kin-yu Joshi.' is a community with the mission of enabling as many women as possible to be free from vague anxieties about the future and live a rich future freely and authentically. It celebrated its 10th anniversary on March 3, 2026 (Tuesday), Hinamatsuri Day.
To date, it has actively held over 400 study sessions, media appearances, and lectures at events. The number of members who want to face finance and economics and build a rich life has exceeded 3,500, and including nationwide partner communities, it has expanded to over 10,000 people. As the community has grown, members have become aware of the role of financial institutions and have encountered many attractive listed companies, leading to its current growth into an IR support business.
After these 10 years, Kin-yu Joshi. is embarking on its next challenge: to release the 'Kinjo Index' to actively support wonderful Japanese companies that color the world.
This index quantifies the stock prices of 777 companies that have resonated with people, based on unique selection criteria. It is a new-era economic indicator based on 'tokimeki' (sensibility) such as empathy, aspirations, and worldview, rather than traditional evaluations that emphasize financial statements.
## Why this index now?
The current image of 'investment' is strongly rooted in the tense impression of efficiency and returns, such as 'know-how,' and deciding winners and losers while being swayed by social conditions.
While acknowledging such aspects, we want to cherish the aspect of 'circulating investment' in which 'investment' means supporting 'companies that create ideal futures,' and the activities of those companies, in turn, lead to the prosperity of consumers and investors.
Therefore, we want to shed light on the 'will' and 'stories and worldview' (non/unfinancial statements) that an entity like a company possesses, which are behind the balance sheets and financial statements expressed in numbers, and restore warmth and freshness to the concepts of investment and economics.
## The sentiment behind the number 777
'777' is a symbolic number of good fortune. We hope that this index itself will become an 'amulet' or 'lucky charm' that brightens the future for both investors and companies just by having it. We will connect 777 companies, which accounts for about 1 in 5 of all listed companies in Japan, promote mutual interaction, and send positive messages to the world.
May a 'harmony of economy' be born, where 'companies,' 'investors,' and 'society (Kinjo)' all benefit!
## Three features of the 'Kinjo Index'
- Scoring by sensibility: Not only financial data, but also the 'worldview' and 'contribution to culture' that the company depicts are evaluated from a unique perspective to select stocks.
- Transparency and philosophy:
Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release is a dream of 'Kin-yu Joshi.'
'Kin-yu Joshi.' is a community with the mission of enabling as many women as possible to be free from vague anxieties about the future and live a rich future freely and authentically. It celebrated its 10th anniversary on March 3, 2026 (Tuesday), Hinamatsuri Day.
To date, it has actively held over 400 study sessions, media appearances, and lectures at events. The number of members who want to face finance and economics and build a rich life has exceeded 3,500, and including nationwide partner communities, it has expanded to over 10,000 people. As the community has grown, members have become aware of the role of financial institutions and have encountered many attractive listed companies, leading to its current growth into an IR support business.
After these 10 years, Kin-yu Joshi. is embarking on its next challenge: to release the 'Kinjo Index' to actively support wonderful Japanese companies that color the world.
This index quantifies the stock prices of 777 companies that have resonated with people, based on unique selection criteria. It is a new-era economic indicator based on 'tokimeki' (sensibility) such as empathy, aspirations, and worldview, rather than traditional evaluations that emphasize financial statements.
## Why this index now?
The current image of 'investment' is strongly rooted in the tense impression of efficiency and returns, such as 'know-how,' and deciding winners and losers while being swayed by social conditions.
While acknowledging such aspects, we want to cherish the aspect of 'circulating investment' in which 'investment' means supporting 'companies that create ideal futures,' and the activities of those companies, in turn, lead to the prosperity of consumers and investors.
Therefore, we want to shed light on the 'will' and 'stories and worldview' (non/unfinancial statements) that an entity like a company possesses, which are behind the balance sheets and financial statements expressed in numbers, and restore warmth and freshness to the concepts of investment and economics.
## The sentiment behind the number 777
'777' is a symbolic number of good fortune. We hope that this index itself will become an 'amulet' or 'lucky charm' that brightens the future for both investors and companies just by having it. We will connect 777 companies, which accounts for about 1 in 5 of all listed companies in Japan, promote mutual interaction, and send positive messages to the world.
May a 'harmony of economy' be born, where 'companies,' 'investors,' and 'society (Kinjo)' all benefit!
## Three features of the 'Kinjo Index'
- Scoring by sensibility: Not only financial data, but also the 'worldview' and 'contribution to culture' that the company depicts are evaluated from a unique perspective to select stocks.
- Transparency and philosophy: