Introducing a New Hair-Care Habit for the New Season: KINUJO Launches Its First Brush Series, 'Silky brush Series,' for Silky, Lustrous Hair.
KINUJO, known for its hair irons and dryers, is launching its first hairbrush series, 'KINUJO Silky brush Series,' in late April 2026. This new lineup, inspired by the brand's 'Silk Plate®,' includes three types: the portable Silky Jewel Brush, the versatile Silky Treatment Brush, and the elegant Silky Jewel Comb for delicate styling. The series aims to offer a wider range of hair care experiences, providing users with silky, lustrous hair and elevating their daily routines.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 18, 2026 at 06:36 (282h 5m after Collected)
KINUJO Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Tomoaki Hamada) will successively release its first hairbrush series, 'KINUJO Silky brush Series,' starting from late April 2026. The lineup consists of three types: the 'KINUJO Silky Jewel Brush,' a convenient brush with a mirror for portability; the 'KINUJO Silky Treatment Brush,' which can be used for daily brushing and even during bath time; and the 'KINUJO Silky Jewel Comb,' a folding comb suitable for delicate styling.
KINUJO has previously pursued 'gentleness to hair' and 'beauty of finish' through its hair irons and dryers. This brush series was born from the desire to deliver this brand philosophy more routinely and to a wider range of people. It is also a series that can be used as a new item to support daily hair care.
In recent years, interest in the brush and comb category has been growing in the hair care market, driven by increased self-care awareness. Responding to these needs, KINUJO will propose a wider range of hair care experiences through this series, positioning it as a new point of contact following styling appliances and hair care products.
■KINUJO Silky brush Series Concept
— The radiance of silk, in your hands. —
The 'KINUJO Silky brush Series' was born from the inspiration of KINUJO's iconic 'Silk Plate®.' Incorporating the beauty of flowing silk and the sparkle of jewels you'll want to carry with you into the design, it transforms daily brushing time into a moment that not only tidies your hair but also elevates your mood. As a 'cute yet reliable' presence, it gently untangles hair, leading to glossy hair with every stroke.
It is a series that meets daily use needs as well as gift demand.
■Product Lineup
＜KINUJO Silky jewel brush＞
Silky, lustrous hair anytime, anywhere.
This hairbrush is designed for easy grip and portability, featuring a mirror for convenience. The 'Silk Smooth Pins,' infused with silk components, maintain hair's moisture while leading to smooth comb-through and a well-managed finish. Furthermore, pins containing anti-static components suppress frizz and dryness during brushing. The two-stage pin design gradually approaches the 'surface' and 'roots' of the hair, gently untangling knots without force and reducing stress on the hair. The pins, finished with rounded tips, are gentle on the scalp, providing a comfortable user experience.
Hairdressers who actually experienced this series offered the following comments.
＜Comment from Ms. Ayaka＞
'I was impressed by how smoothly it glided through the hair without snagging. It seems easy to manage even high-tone hair, and I think the mirror makes it convenient for use on the go.'
＜Comment from Ms. Tomomi Nishida＞
'Beyond its cute appearance, the bristles are soft, and I felt it could be used while minimizing stress on hair and scalp. It's recommended for those who prioritize beautiful hair or are looking for a portable brush.'
＜Comment from Ms. KANAKO＞
'The brush hardness is just right, making it an item that even those who don't usually use brushes can easily incorporate. Since it's compact and highly designed, it could also be a good starting point for those unfamiliar with brushes.'
＜KINUJO Silky treatment brush＞
Achieve silky, lustrous hair with daily brushing.
This is a handled brush that can be used both in and out of the bath. The 'Silk Smooth Plus Pins,' infused with silk components, maintain hair's moisture while leading to smooth comb-through and a well-managed finish. Furthermore, in addition to anti-static components, pins containing keratin components are used. It is active in various scenes such as brushing, blow-drying, and during treatment. The two-stage pin design gradually approaches the 'surface' and 'roots' of the hair, gently untangling knots without force and reducing stress on the hair. The pins, finished with rounded tips, are gentle on the scalp, providing a comfortable user experience.
＜Comment from Mr. Rei Nagai＞
'The bristles are long, and it gave the impression that it could thoroughly penetrate deep into the hair with light force. Since the design is not overly cute, it's easy to recommend not only to women but also to men, and I think it would make a good gift.'
＜Comment from Ms. Anju＞
'It has a sensation of thoroughly combing through the hair, and I thought it would be easy to use for those with thick or curly hair. It's easy to incorporate into daily brushing and blow-drying at home, and I feel it's a brush with a strong presence.'
＜Comment from Ms. KANAKO＞
'This was the most impressive item among the three products. It's easy to comb thoroughly even into the inner part of the back of the head, and I felt it was easy to use for pre-drying combing and managing waves. It's also recommended for styles like bobs and short cuts, for those who want to show off a clean silhouette.'
＜KINUJO Silky jewel comb＞
Delicately with one stroke, to silky, lustrous hair.
This is a convenient folding comb for portability. With an elegant design adorned with Swarovski®, it is meticulously designed to make even the gesture of holding the comb look beautiful. The comb part features a silky chrome finish that expresses the suppleness and luster of silk, achieving smooth combing. While reducing damage from static electricity, it is designed to be easy to use for delicate styling such as bangs and hair flow. Furthermore, with an ergonomic design, it opens and closes comfortably and smoothly, and is useful for touch-ups on the go.
＜Comment from Mr. Rei Nagai＞
'It is especially recommended for those with bangs or who want to tidy up heavy blunt bangs. While being cute, it also blends easily into salon work, and I felt it was a comb I would want to recommend to customers while using it myself.'
＜Comment from Ms. Ayaka＞
'The user experience is good, and I felt secure about its durability when carrying it. It's easy to use for touch-ups on the go, and it's an item you'll want to keep in your pouch daily.'
＜Comment from Ms. KANAKO＞
'The visual perfection is high, and the silver and pearl-like design was very impressive. The comb's coarseness and durability are just right, and it's easy to comb through the entire hair, so I felt it was an item I would want to cherish for a long time.'
■Product Overview
Product Name: KINUJO Silky jewel brush
Price: 3,300 JPY (tax included)
Colors: Pearl White / Pearl Mocha / Pearl Pink
Product Name: KINUJO Silky treatment brush
Price: 3,960 JPY (tax included)
Colors: Mirror White / Mirror Black / Mirror Pink
Product Name: KINUJO Silky jewel comb
Price: 2,970 JPY (tax included)
Colors: White / Mocha / Pink
Release Date: Scheduled for late April 2026
Sales Locations: Variety stores, official online stores, salons
■About KINUJO
KINUJO aims to be a company that 'adds beauty' to each individual's lifestyle, rather than just selling products. Under the philosophy of bringing out everyone's 'inner beauty,' we pride ourselves on uncompromising product development that balances user comfort and high functionality. Since its establishment in 2012, KINUJO has consistently adhered to its philosophy and will continue to contribute to the beauty appliance industry as a 'pioneer in hair care appliances.'
■Company Profile
Trade Name: KINUJO Co., Ltd.
Representative Director: Tomoaki Hamada
Location: 7-11 Bancho, Chiyoda-ku, Tokyo