Kinnotake Co., Ltd. (Headquarters: Hakone Town, Kanagawa Prefecture / President and CEO: Masaaki Yawata, hereinafter referred to as Kinnotake), which operates 5 inns and 4 restaurants in Hakone Town, Kanagawa Prefecture, is pleased to announce recommended events and accommodation information for summer trips to Hakone.

Summer in Hakone is a season full of attractions, including the Daimonjiyaki (Great Character Bonfire) and four major fireworks festivals, as well as traditional events and summer festivals held throughout the region. Amidst the intense heat for which the Ministry of the Environment issues daily "Heatstroke Alert," Hakone, a natural summer resort about 7°C cooler than the city center, offers the enjoyment of traditional events that color the night sky in a refreshing climate.

To allow more customers to experience the unique summer charms of Hakone, our group has launched a "30% OFF Summer Sale" exclusively on our official website, starting from July 1, 2026 (Wed) at four of our inns.

| [Summer Vacation/Obon Hakone Sightseeing] 4 Major Fireworks Festivals & Traditional Events

Lake Festival Fireworks Display

Summer in Hakone is not only about its cool climate but also its greatest attraction: traditional festivals and fireworks displays held daily. This year, marking the 1269th anniversary of the founding of Hakone Shrine, major events will be held from late July to mid-August.

1269 Lake Ashi Summer Festival Week

Period: July 31, 2026 (Fri) - August 6, 2026 (Thu)

Content: Fireworks will be launched every night from 8:00 PM, touring the four bays of Lake Ashi (Moto-Hakone Bay, Hakone Bay, Hakone-en Bay, and Kojiri Bay) (excluding August 6).

July 31 (Fri): Lake Festival Fireworks Display (Moto-Hakone Bay) = A festival for Kuzuryu Daimyojin, where underwater fireworks vividly color the lake surface.

August 1 (Sat): Grand Festival Celebration Fireworks Display (Moto-Hakone Bay) = Spectacular fireworks celebrating the largest festival at Hakone Shrine.

August 2 (Sun) & 3 (Mon): Hakone-en Summer Night Festa (Hakone-en Bay) = Refreshing fireworks to coincide with events like the Goshinko-sai (Imperial Procession).

August 4 (Tue): Kojiri Dragon God Festival Fireworks Display (Kojiri Bay) = Fireworks illuminating the night sky along with the lighting of sacred fires on the lakeshore after a Shinto ritual at Kuzuryu Shrine Honmiya.

August 5 (Wed): Torii-yaki Festival Fireworks Display (Hakone Bay) = A mystical festival where a torii-shaped offering fire platform floating on the lake is lit and offered to the dragon god.

Hakone Gora Onsen Daimonjiyaki

Daimonjiyaki

Date & Time: Scheduled to be lit on August 16, 2026 (Sun) at 7:30 PM (light rain is permissible; postponed in case of severe weather)

Content: A summer tradition in Gora that has continued since 1921. The giant "Dai" character bonfire lit on the mountainside of Mt. Myojogake (924m above sea level), in conjunction with a display of starmines and Niagara fireworks, will dye the night sky red as an Obon send-off.

| [Avoid Crowds and Enjoy Comfortably] Fireworks Viewing Support & Summer-Exclusive Events

Our group offers exclusive events that can be enjoyed in a cool indoor environment, away from the daytime heat, as well as special support to ensure comfortable access to the evening fireworks festivals.

Matsuzakaya Honten Fireworks Viewing Support

To ensure a comfortable experience away from the crowds, Matsuzakaya Honten offers a "Special Fireworks Viewing Support" exclusively for overnight guests (limited to 24 guests, on a first-come, first-served basis upon check-in).

Early Dinner Service: Dinner is served from the earlier times of "5:00 PM" or "5:30 PM," allowing guests to depart with ample time.

Free One-Way Shuttle to Venue Vicinity: To accommodate peak times, we offer a free shuttle bus service to the vicinity of Moto-Hakone (Departure times: 6:15 PM / 6:45 PM / 7:15 PM. Please use public transportation for your return).

Summer-Exclusive Tanabata Event (July 8 - August 15)

At "Kinnotake Sengokuhara," we are holding a "Summer-Exclusive Tanabata Event" where you can entrust your wishes for loved ones to the night sky. At the in-house "Bar bamboo," we offer limited cocktails inspired by the Hakone night sky and mocktails featuring the flavor of green tea, beautifully adorning anniversary trips for couples.

Edo Time Slip Festival (July 1 - August 31)

"Matsuzakaya Honten," established in 1662, hosts a festival recreating the bustle of the Edo period in a comfortable indoor setting. Enjoy activities from bamboo archery and yo-yo fishing to special shaved ice, suitable for all ages. Additionally, we offer a "Summer Family Plan" for rooms with open-air baths, where up to two elementary school children or younger can stay for free.

| [Spend Your Summer Vacation at Our Inns] "4 Types of Stays" to Suit Your Travel Style

This summer sale is being held at "4 facilities" with distinct designs, catering to various travel styles, from family vacations to trips for couples and adults.

Kinnotake Sengokuhara

"Kinnotake Sengokuhara," an adult's hidden retreat with the concept of "The Tale of the Bamboo Cutter." In a mystical space inspired by the story of Princess Kaguya, you can spend time away from the everyday. All 9 rooms feature open-air baths, and both dinner and breakfast are served in the room. We offer a luxurious stay where you can quietly savor the limited time spent with your loved one, much like Princess Kaguya returning to the moon.

Click here to book Kinnotake Sengokuhara

Kinnotake Tounosawa

With the concept of a "no-line resort" that transcends boundaries in service, space, and environment. All 9 types of guest rooms feature open-air baths with our own natural hot spring water, allowing you to enjoy the changing seasons and nature. The facility boasts a newly built pool, sauna, and gym, as well as a renovated traditional house spa and a teppanyaki restaurant serving premium beef, unique to Kanagawa Prefecture, making it a luxurious integrated resort.

Click here to book Kinnotake Tounosawa

Matsuzakaya Honten

A hot spring inn with a history dating back to the Edo period. The hot spring is 100% natural source water, gushing out at 200 liters per minute, with floating bath salts. It is a rare quality containing all three major skin-beautifying spring types: sulfur, sulfate, and bicarbonate.

The guest rooms are spread across approximately 4,000 tsubo (about 13,200 sqm) of land, with a total of 21 rooms across 6 buildings, each with a different atmosphere. We offer a comfortable experience for the entire family, including parents and grandparents, in a space that leverages the charm of historic architecture.

Click here to book Matsuzakaya Honten

Kinnotake Saryo

Offering the ultimate "staycation" experience with the luxury of "doing nothing." Enjoy blissful moments of tranquility in a private space undisturbed by anyone, with a natural hot spring flowing directly into your open-air bath. We offer 4 rooms on the first floor with open-air baths and 2 rooms on the second floor where you can use a private open-air bath exclusively for your room. You can enjoy your stay according to your preferred style.

Click here to book Kinnotake Saryo

| [Official HP Exclusive 30% OFF Summer Sale] Overview

Eligible Facilities: Kinnotake Sengokuhara / Kinnotake Tounosawa / Kinnotake Saryo / Matsuzakaya Honten

Reservation Acceptance Period: July 1, 2026 (Wed) - July 15, 2026 (Wed) until 11:59 PM

Accommodation Period: Until September 18, 2026 (Fri) (No excluded dates)

Terms of Use: This is a "prepaid" plan payable by credit card at the time of booking. Please note that changes and refunds are not possible after the reservation is confirmed.

How to Book: Please make reservations through the official website of each facility.

| About Kinnotake Resort

Kinnotake Resort opened its first hot spring inn in Sengokuhara, Hakone Town, Kanagawa Prefecture, in 1947. In 1999, we created a new way to enjoy hot spring inns and their value through "the extraordinary" experience of private open-air baths, which was rare at the time. Currently, we operate 5 inns and 3 restaurants, and are diversifying into new businesses such as craft beer, and developing new inn facilities with a different target audience, thereby building a portfolio. This allows us to aim for sustainable growth in response to changes in the external environment.

Kinnotake Resort Official HP

FACT BOX

  • Source: PR TIMES
  • Category: プロモーション