America's No. 1 Sweet Roll Brand 'KING'S HAWAIIAN' to Open Booth at Japan's Largest Hawaii Festival 'ALOHA TOKYO 2026'
KING'S HAWAIIAN will be a special sponsor and open a booth at 'ALOHA TOKYO 2026', held at Yebisu Garden Place from May 29 to May 31, 2026.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 22:00
- 🔍 Collected: May 21, 2026 at 13:31
- 🤖 AI Analyzed: May 21, 2026 at 21:29 (7h 58m after Collected)
America's No. 1 popular sweet roll brand, 'KING'S HAWAIIAN', will be a special sponsor and open a special booth at 'ALOHA TOKYO 2026', one of Japan's largest Hawaiian events, held for three days from May 29 (Fri) to May 31 (Sun), 2026, at Yebisu Garden Place in Tokyo.
KING'S HAWAIIAN has seen consecutive sellouts at events across the country since last year. At ALOHA TOKYO 2026, they will sell their iconic 'Original Hawaiian Sweet Rolls' and original merchandise. Additionally, they will offer a collaboration menu, 'MAUI STYLE DRY MEIN SANDO', at the Sun Noodle booth, providing a special experience for visitors to fully enjoy the charm of sweet rolls in the open space of Ebisu.
■ Background of this participation
KING'S HAWAIIAN is a sweet roll brand boasting the No. 1 market share in the U.S. for its unique fluffy texture and sweetness. When they first opened a booth at 'ALOHA TOKYO 2025' last year, they sold over 4,000 units in three days. They received a massive response that far exceeded expectations, especially among Hawaii fans, with constant lines throughout the event.
Building on last year's success, they decided to continue their special sponsorship and participation in this event, which is one of the largest Aloha festivals in Japan.
With the 'Second Hawaiian Boom' accelerating in the overall dining market in recent years, an even greater excitement than in previous years is expected.
■ Content at 'ALOHA TOKYO 2026'
For this booth opening, they have prepared three special contents to experience the charm of KING'S HAWAIIAN with the five senses:
1. Tasting experience of 'Surprising Softness': Visitors can taste the iconic 'Original Hawaiian Sweet Rolls'.
2. Sale of 'ALOHA TOKYO 2026 Limited' Special Sets: Special packages combining the sweet roll (12-pack) and original merchandise, available only at this venue.
3. Collaboration menu with Sun Noodle: Offering the 'MAUI STYLE DRY MEIN SANDO' at the Sun Noodle booth, which is making its first appearance in Japan as a popular menu item from the 'Waikiki SPAM JAM' food festival in Hawaii.
< 'ALOHA TOKYO 2026' Event Information >
- Schedule: May 29 (Fri) - May 31 (Sun), 2026 (3 days)
- Time: 10:00 - 20:00
- Venue: Yebisu Garden Place (Ebisu 4-20, Shibuya-ku, Tokyo)
- Organizer: ALOHA TOKYO Executive Committee
- Special Sponsor: Hawaiian Airlines / KING'S HAWAIIAN
- Event URL: https://www.alohes.com/
■ Special screening of new CM: The new CM will be screened on the large screen at the main stage.
■ About 'Slider': In the U.S., KING'S HAWAIIAN is synonymous with 'sliders', a classic arrangement where sweet rolls are used as buns to sandwich various ingredients.
■ About 'KING'S HAWAIIAN': Founded in 1950 in Hilo, Hawaii, it is a bakery brand that inherits traditional recipes.
KING'S HAWAIIAN has seen consecutive sellouts at events across the country since last year. At ALOHA TOKYO 2026, they will sell their iconic 'Original Hawaiian Sweet Rolls' and original merchandise. Additionally, they will offer a collaboration menu, 'MAUI STYLE DRY MEIN SANDO', at the Sun Noodle booth, providing a special experience for visitors to fully enjoy the charm of sweet rolls in the open space of Ebisu.
■ Background of this participation
KING'S HAWAIIAN is a sweet roll brand boasting the No. 1 market share in the U.S. for its unique fluffy texture and sweetness. When they first opened a booth at 'ALOHA TOKYO 2025' last year, they sold over 4,000 units in three days. They received a massive response that far exceeded expectations, especially among Hawaii fans, with constant lines throughout the event.
Building on last year's success, they decided to continue their special sponsorship and participation in this event, which is one of the largest Aloha festivals in Japan.
With the 'Second Hawaiian Boom' accelerating in the overall dining market in recent years, an even greater excitement than in previous years is expected.
■ Content at 'ALOHA TOKYO 2026'
For this booth opening, they have prepared three special contents to experience the charm of KING'S HAWAIIAN with the five senses:
1. Tasting experience of 'Surprising Softness': Visitors can taste the iconic 'Original Hawaiian Sweet Rolls'.
2. Sale of 'ALOHA TOKYO 2026 Limited' Special Sets: Special packages combining the sweet roll (12-pack) and original merchandise, available only at this venue.
3. Collaboration menu with Sun Noodle: Offering the 'MAUI STYLE DRY MEIN SANDO' at the Sun Noodle booth, which is making its first appearance in Japan as a popular menu item from the 'Waikiki SPAM JAM' food festival in Hawaii.
< 'ALOHA TOKYO 2026' Event Information >
- Schedule: May 29 (Fri) - May 31 (Sun), 2026 (3 days)
- Time: 10:00 - 20:00
- Venue: Yebisu Garden Place (Ebisu 4-20, Shibuya-ku, Tokyo)
- Organizer: ALOHA TOKYO Executive Committee
- Special Sponsor: Hawaiian Airlines / KING'S HAWAIIAN
- Event URL: https://www.alohes.com/
■ Special screening of new CM: The new CM will be screened on the large screen at the main stage.
■ About 'Slider': In the U.S., KING'S HAWAIIAN is synonymous with 'sliders', a classic arrangement where sweet rolls are used as buns to sandwich various ingredients.
■ About 'KING'S HAWAIIAN': Founded in 1950 in Hilo, Hawaii, it is a bakery brand that inherits traditional recipes.
FAQ
What will KING'S HAWAIIAN be doing at ALOHA TOKYO 2026?
They will set up a special booth to sell original Hawaiian sweet rolls and merchandise, provide samples, and offer a collaboration menu item called 'MAUI STYLE DRY MEIN SANDO' at the Sun Noodle booth.
When and where will ALOHA TOKYO 2026 take place?
It will be held from May 29 (Friday) to May 31 (Sunday), 2026, at Ebisu Garden Place in Shibuya, Tokyo.
What is KING'S HAWAIIAN?
It is a bakery brand founded in Hilo, Hawaii in 1950, known for its fluffy and sweet American No.1 share sweet rolls.
What collaboration menu will be available at the event?
The 'MAUI STYLE DRY MEIN SANDO' from the popular Hawaiian food festival 'Waikiki SPAM JAM' will be available for the first time in Japan at the Sun Noodle booth.
What is the background of KING'S HAWAIIAN's participation?
Due to the significant response of selling over 4,000 servings in three days at the inaugural 'ALOHA TOKYO 2025', KING'S HAWAIIAN has decided to continue as a special sponsor and exhibitor this year.