America's No.1 Sweet Roll 'KING'S HAWAIIAN' Signs Official Sponsorship Agreement with Yokohama F. Marinos

The popular American No.1* sweet roll 'KING'S HAWAIIAN', which has fully landed in Japan, announces that it has signed an official sponsorship agreement with Yokohama Marinos Ltd. (Headquarters: Yokohama, Kanagawa Prefecture / President & CEO: Akihiro Nakayama / hereinafter 'Yokohama F. Marinos').

■ Background of This Initiative
Born in Hawaii in 1950, 'KING'S HAWAIIAN' has cherished the spirit of 'OHANA (family)' since its founding, holding 'bread that connects people' as the core of its brand.

When they became the title sponsor for the 'KING'S HAWAIIAN F. Marinos CUP U-10' held in December 2025, the food culture of 'KING'S HAWAIIAN'—sharing joy by sharing a single loaf of bread—strongly resonated with the philosophy of Yokohama F. Marinos, which shares victories and walks together with the local community.

Now, to further support children who earnestly chase their dreams and their families, we have reached an official sponsorship agreement. We will support them together through initiatives such as sponsoring the Meiji Yasuda J1 Hundred Year Vision League curtain-raiser matches where youth academy players participate.

■ Comments from Representatives of Both Companies

Comment from Mr. Akihiro Nakayama, President & CEO of Yokohama Marinos Ltd.

We are pleased to receive support from King's Hawaiian as an official sponsor. On behalf of the club, I would like to express my deepest gratitude. And we are very happy to welcome them into the Marinos Family.

Since its founding, King's Hawaiian has cherished the spirit of 'OHANA (family)' and placed 'bread that connects people' at the core of its brand, gaining a lot of support domestically and internationally as a brand that connects dining tables and communities with smiles.

Last year, out of the desire for children chasing dreams, and the families and communities supporting them, to share joy just like sharing a single loaf of bread, they title-sponsored the 'F. Marinos CUP U-10'.

The many smiles and connections born through that tournament were deeply meaningful to us as well, becoming a major catalyst that developed into the conclusion of this partnership.

Yokohama F. Marinos values connecting players, staff, partner companies, fans, supporters, and the local community as the 'Marinos Family' through soccer.

Triggered by this partnership, we will continue to strive to expand that circle and remain a club that can deliver 'dreams' and 'vitality' to as many people as possible.

Comment from Mr. Ayyub Bokhari, MANAGING DIRECTOR, INTERNATIONAL of King's Hawaiian Holding Co, Inc.

Since our founding in Hawaii in 1950, King's Hawaiian has cherished the spirit of 'OHANA (family)' and inherited the desire to 'be an existence that connects people'.

We believe that sports have the power to deepen the bonds of families and local communities. We are deeply honored to form a partnership with Yokohama F. Marinos, a club representing Japan.