Cumulative Sales Exceed 5 Million Units! 'KITTA' Compact Masking Tape Celebrates 10th Anniversary

King Jim Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Miyoko Kimura) announces that "KITTA," a compact masking tape from its stationery brand "HITOTOKI," which is themed "enjoying everyday life," will be launching commemorative projects to mark its 10th anniversary since its release. In addition, a special website (https://www.kingjim.co.jp/hitotoki/sp/kitta/10th/) dedicated to the 10th anniversary has been launched.

"KITTA" was developed focusing on the inconvenience of traditional masking tapes, which are bulky in roll form and difficult to carry multiple rolls at once. By pre-cutting masking tape into easy-to-use lengths and compiling them on a card-sized backing, "KITTA" can be neatly stored in notebooks or pen cases, making it easy to carry and casually use.

Celebrating its 10th anniversary since its launch in 2016, "KITTA" has surpassed a cumulative sales volume of 5 million units※2 across its series. It has gained popularity among many customers as a companion for daily life, not only for everyday use but also for decorating planners and gift wrapping. To date, "KITTA" has collaborated with over 40 artists and has expanded its range to include various forms such as stamp-style stickers and accordion-type tapes. Over the past 10 years since its launch, the lineup has grown to 221 types※1, broadening its support among stationery enthusiasts.

To commemorate its 10th anniversary, various celebratory projects will be rolled out sequentially. These include the launch of a special 10th-anniversary website, the release of commemorative items, a participatory voting project to decide on復刻 (reprint) designs from those previously released, and the launch of special new designs. These initiatives are planned for all "KITTA" users who have enjoyed the product over the years.

Moving forward, "KITTA" will continue to broaden its range of designs and uses, offering small joys to everyday life.

※1 Includes KITTA sold exclusively online, at events, for overseas sales, and as novelty items. ※2 Cumulative sales volume since June 2016, including sales data from the official online store.

"KITTA" 10th Anniversary Commemorative Projects

- Launch of a Special Website In addition to announcements about the 10th-anniversary projects, a special website summarizing KITTA's history, a list of designs released to date, and introductions to collaborating artists, detailing its journey, has been opened. KITTA 10th Anniversary Website: https://www.kingjim.co.jp/hitotoki/sp/kitta/10th/ ※The latest information will be continuously updated on the 10th-anniversary special website.

- Release of "KITTA 10th Anniversary Miniature KITTA" This is a playful, miniature-sized commemorative item that looks exactly like a KITTA package scaled down. It compiles designs released to date into one book and will be sold on the HITOTOKI official online store. Product Name: "KITTA 10th Anniversary Miniature KITTA" Release Date: June 4, 2026 (Thursday) Price: ¥1,500 + tax ※There is a possibility that it will also be sold at events in the future.

- Participatory Project: "Reprint KITTA" Online Voting An "Reprint KITTA Voting" project will be held where customers can vote for designs they would like to see re-released from those previously launched. The chosen designs are planned to be sold on the HITOTOKI official online store.

- Anniversary Commemorative Campaign A campaign commemorating "KITTA"'s 10th anniversary is planned to be held on HITOTOKI's official Instagram. Expressing gratitude for continued support, projects that allow users to enjoy KITTA more intimately will be rolled out. HITOTOKI Official Instagram Account: @hitotoki_official

- Release of Special "KITTA" for 10th Anniversary Special commemorative products, including special editions and collaborations with new artists, are planned for development and sale.

New "KITTA" Designs Appear

New designs will be released ahead of the 10th-anniversary milestone. This time, new products include the "Clear Stamp-style Sticker Type," which is the first to use clear material for the popular stamp-style sticker, the eye-catching "Fluorescent Paper Type," and the "Clear Icon Type," which compiles various die-cut sticker shapes into one book.

### "KITTA" Compact Masking Tape Product Overview

Product Name: "KITTA" Compact Masking Tape Release Date: June 5, 2026 (Friday) Price: Clear Stamp-style Sticker Type ¥580 + tax Fluorescent Paper Type ¥580 + tax Clear Icon Type ¥540 + tax Basic Type ¥380 + tax Basic Type (Go...