Kimura Drink Co., Ltd. (Headquarters: Shimada City, Shizuoka Prefecture; CEO: Hidenori Kimura), a manufacturer of many unique local sodas under the slogan 'Bringing Fun to Beverages!', is relaunching 'Curry Ramune,' a product that once created a nationwide sensation with over 1 million units sold.
Ahead of the general release on 'Ramune Day,' May 4, 2026, limited sets will be available for pre-sale on the crowdfunding platform 'Makuake' starting April 3.
### ■ 'Drinkable Curry' Reimagines the Common Sense of Summer Sodas We have faithfully reproduced the recipe of the original Curry Ramune launched in 2007.
The moment you open the bottle, the spicy aroma of curry wafts out, followed by the refreshing carbonation and sweetness of ramune when you take a sip. 'It smells like curry, but it's definitely ramune!?' Experience an unknown sensation where your thoughts can't keep up with your senses. Is it a prank? No, we made this with serious dedication.
### ■ Product Overview - **Product Name:** Curry Ramune - **Volume:** 200mL - **Reference Retail Price:** 216 JPY (Tax included) - **Makuake Pre-sale:** April 3 – April 22, 2026 - **General Release:** May 4, 2026, at retailers and official online shops.
### ■ Evolved from PET to Glass for Environmental Responsibility The renewed version has switched from PET bottles to glass bottles.
**Improved Preservation:** The glass specification better preserves flavor and prevents carbonation from leaking.
**Environmental Consideration:** While PET and cans are mainstream, glass is being re-evaluated globally for its eco-friendly nature. By choosing recyclable and reusable glass, Kimura Drink is taking a small step toward a sustainable future.
**A Five-Sensory Experience:** The retro beauty of the glass bottle, the cool sound of the marble, the cold texture in your hand, and the spicy aroma—all combine to provide a premium experience that PET bottles couldn't offer.
### ■ Revived for the 20th Anniversary of Unusual Drink Challenges Our journey into unusual drinks began in 2006 with 'Wasabi Ramune.' This year marks our 20th anniversary. Over the years, we've introduced dozens of unique products like 'Unagi Cola' and 'WASABI Ginger Ale.'
'Curry Ramune' holds a special place in CEO Hidenori Kimura's heart. After 'Wasabi Ramune' received a lukewarm response, he decided to go even bolder in 2007, believing that SMEs should tackle niches that giants won't touch. The result was a hit of over 1 million bottles. This success defined our policy of 'making products that defy common sense.' We want both old fans and new customers to experience our origin point.
### ■ Recruiting New Challengers for the SNS Era While traditional media and word-of-mouth fueled the original success, we now live in an era where everyone is a broadcaster on SNS. We look forward to seeing your 'Finish Reports' on social media as you face this shocking flavor during camping, parties, or solo challenges.
**[Makuake Exclusive] Finish Certification Sticker** Those who purchase sets containing 6 or more bottles of Curry Ramune will receive a 'Curry Ramune Finish Certification' sticker to honor their challenging spirit.
FACT BOX
- Source: PR TIMES
- Category: News