<Y. & SONS> Announces 2026 Summer Collection

Yamato Co., a kimono specialty store, launched its <Y. & SONS> 2026 Summer Collection, unveiling new yukata and seasonal visuals. The collection reinterprets traditional techniques for modern styles through collaborations with domestic and international artisans, proposing new possibilities for kimono as clothing that expresses individual personalities.
新製品NQ 0/100出典：PR Times

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  • 📰 Published: May 7, 2026 at 19:00
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Yamato Co. (Headquarters: Shibuya-ku, Tokyo; President: Takayuki Yajima), which operates kimono specialty stores, announced the 2026 Summer Collection for its brand , releasing new yukata along with seasonal visuals. This collection reinterprets traditional techniques for modern styles through collaborations with artisans and production regions both domestically and internationally. It proposes new possibilities for kimono as clothing that expresses each wearer's individuality. Centering on yukata, the collection offers a total summer styling proposal, including bags and footwear utilizing natural materials, all easily integrated into daily life. View LOOKS here. ## Y. & SONS Yukata: Where Regional Craftsmanship Breathes At Y. & SONS, to ensure comfort during the hot summer, we are committed to materials, weaving, and dyeing, creating products together with artisans and production regions across Japan. This season features yukata based on dyeing and weaving techniques passed down in various parts of Japan, including the brand's iconic "Ito Jakuchu Series," Hamamatsu Chusen from Shizuoka, Katakai Cotton Chijimi from Niigata, and Arimatsu Narumi Shibori from Aichi. Katazome Ito Jakuchu Yukata - Katazome / Ito Jakuchu / Phoenix motif / CHARCOAL ¥55,000 Available now - Katazome / Ito Jakuchu / Whale motif / LIGHT BLUE ¥55,000 Available now This series, which has been offered since the brand's founding in 2015, is based on the works of Ito Jakuchu. His dynamic depictions of nature and animals are incorporated into the yukata patterns. This season's new "Whale" design boldly expresses a whale spouting water and moving through waves, based on his ink painting "Elephant and Whale Screen." ### Ito Jakuchu An artist active in the mid-Edo period, known for his original expressions using flora and fauna as subjects. He is characterized by rich colors, intricate depictions, and free ideas unconstrained by existing painting styles, making him one of the representative figures of Japanese art. Hamamatsu Chusen Yukata - Hamamatsu Chusen / Vortex / BEIGE ¥60,500 Available now - Hamamatsu Chusen / Vortex / NAVY ¥60,500 Available now Original pattern yukata dyed with "Chusen," a traditional dyeing technique from Hamamatsu, Shizuoka Prefecture. The design is reconstructed based on patterns created in the early days of the brand. ### Hamamatsu Chusen, Shizuoka Prefecture Known as a technique where fabric is folded like an accordion and dye is poured over it, resulting in beautiful, consistent dyeing on both sides. Additionally, open-collar shirts using fabrics from the Ito Jakuchu series and Hamamatsu Chusen are also available. ## Styling Items Born from Materials and Handwork We propose styling items with a focus on materials and handwork, to complement yukata. These products function naturally in daily life and become more charming with use. Sunami Toru Shoten (Kurashiki, Okayama) Founded in 1886. A long-established company specializing in rush grass products. Currently, they primarily produce rush grass baskets called "ikago." - Sunami Toru Shoten / Ikago / Custom Upcycled / Small ¥24,200 Scheduled for release in early June - Sunami Toru Shoten / Binkago / Large ¥2,640 Scheduled for release in early June Starting this season, Y. & SONS is offering special order "ikago" combining Y. & SONS kimono fabric and rush grass. In addition, the shop's classic "ikago" and "binkago" are also selected, adding a light accent to summer attire. SOSAKUBAG (Mashiko, Tochigi) "SOSAKUBAG" is a basket bag brand using paper mulberry, the raw material for Japanese paper. It is a highly artisanal brand, with Mr. Sosaku Okumura handling everything from dyeing to weaving. Based on the craftsmanship of each family member, the products are created with the concept starting from "family ties." - SOSAKUBAG / petit / Logwood / BLACK ¥82,500 Available now - SOSAKUBAG / tiny / Gallnut / ASH MAUVE ¥82,500 Available now Starting in Spring 2026, Y. & SONS exclusive models will be launched. Three types, "tiny," "petit," and "toto," were selected and produced in 5 custom colors. They feature a special design with original metal plates, combining craftsmanship and design. ## Wearing Tradition. Geta for Modern Life At Y. & SONS, we collaborate with artisans across Japan to offer footwear suitable for summer attire. Footwear is also re-designed not just as part of an outfit, but as something that provides comfort and functionality in daily life. Hita Geta (Hita City, Oita) Geta / Hita / Slitta Kaku / Stripe / BLACK ¥14,300 Available now Geta / Hita / Ni-no-ji / Ojiya Chijimi / BLUE GREEN ¥25,300 Available now Custom-ordered geta made from cedar wood in Hita City, Oita Prefecture, from Motono Hakimonokogyo, founded in 1948. We offer "Slitta," designed to fit the foot, and "Ni-no-ji," which pursues the comfort of traditional two-tooth geta.

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