<Kimono Yamato> 'Yukata from Daytime 2026' Starts April 25
Kimono Yamato will launch its new yukata promotion 'Yukata from Daytime 2026' starting April 25, 2026. The new visuals, set in Arimatsu, the birthplace of shibori yukata, propose diverse yukata styles while touching upon the shibori process and history. During the promotion, 'Yukata from Daytime - Yukata Style Book 2026' will be distributed at all Kimono Yamato stores, and special interviews will be released on the website. A 'Yukata Student Discount' campaign for those aged 22 and under will also be held.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 15, 2026 at 17:06 (6h 34m after Collected)
Yamato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Takayuki Yajima) will launch its new yukata promotion "Yukata from Daytime 2026" starting Saturday, April 25, 2026.
This year, with Arimatsu, the home of shibori yukata, as the setting, we will release new visuals with the theme "To a small journey, wearing yukata from daytime," proposing a wide range of yukata styles while touching upon the shibori process and history.
■New summer attire to enjoy with "Yukata from Daytime"
This promotion, which began last year with the concept "Wearing yukata from daytime makes ordinary scenery a little different."
This year, we photographed original shibori yukata and new stylings from the "Kazahana" and "Natsune" series against the backdrop of the townscape of Arimatsu, the home of shibori yukata, and the artisans' work.
Furthermore, we will also present coordinated looks by color as a "Yukata Encyclopedia for Summer." We will introduce a variety of ways to wear them, focusing on this year's new arrivals, such as "Kazahana," "Sou Sou Yukata," and "Men's Yukata."
We aim to deliver an experience where wearing yukata from daytime makes ordinary scenery a little special.
"Yukata from Daytime" Special Page
■'Yukata Style Book 2026' Distributed at Stores Nationwide
At all Kimono Yamato stores nationwide, we will distribute the "Yukata from Daytime - Yukata Style Book 2026," which compiles the styling visuals.
This book is packed with hints for enjoying yukata more casually, including the "Yukata Encyclopedia for Summer" introducing coordinated looks by color, tips for "kimono-style" that can be enjoyed from spring to summer, and Q&A about yukata.
■Special Interviews Released on Special Website
For this promotion, we will release special interviews with two individuals connected to Kimono Yamato.
- Tetsuya Sato, Proprietor of Ogota-yaki Gallery 'Kamuro-an'
- Saori Aoki, Model
While wearing new yukata, they spoke about their daily activities and episodes related to "yukata."
■New Yukata Lineup (partial)
● Shibori Yukata
A masterpiece with a superior texture created by the uneven fabric.
Hand-finished machine-sewn yukata tailoring included: From ¥79,200 (tax included)
● Natsune
A design series imbued with adult playfulness.
My Size Order: ¥33,000 (tax included) / Ready-made: ¥30,800 (tax included)
● Kazahana
An elegant series inspired by flowers and grasses swaying in the summer breeze.
My Size Order: ¥30,800 (tax included) / Ready-made: ¥28,600 (tax included)
● Sou Sou Yukata
Cotton-linen yukata with a cool feel, blended with 20% linen. Available in 16 patterns for a wide range of ages.
Ready-made: ¥17,600 (tax included)
● Men's Yukata
Simple two-pattern design combining classical patterns and summer motifs.
My Size Order: ¥27,500 (tax included) / Ready-made: ¥25,300 (tax included)
Yukata: Seagulls in Waves, Minato-nezumi
Yukata: Basket and Katsumushi, Sumi
■Yukata Campaign Information
Yukata Student Discount
20% OFF all new and existing yukata for individuals aged 22 and under.
Period: Friday, April 24, 2026 - Sunday, June 21, 2026
* Proof of age required.
* Limit one item per person.
■About the Brand
A kimono specialty store with over 100 years of history, preserving culture and tradition together with the 'sanchi' (craftsmanship centers) and proposing kimonos that fit new lifestyles. From casual wear for outings to furisode for life's milestones, our expert staff will assist you. We are dedicated to helping your days and kimonos have wonderful encounters.
■Instagram: ＠kimonoyamato
This year, with Arimatsu, the home of shibori yukata, as the setting, we will release new visuals with the theme "To a small journey, wearing yukata from daytime," proposing a wide range of yukata styles while touching upon the shibori process and history.
■New summer attire to enjoy with "Yukata from Daytime"
This promotion, which began last year with the concept "Wearing yukata from daytime makes ordinary scenery a little different."
This year, we photographed original shibori yukata and new stylings from the "Kazahana" and "Natsune" series against the backdrop of the townscape of Arimatsu, the home of shibori yukata, and the artisans' work.
Furthermore, we will also present coordinated looks by color as a "Yukata Encyclopedia for Summer." We will introduce a variety of ways to wear them, focusing on this year's new arrivals, such as "Kazahana," "Sou Sou Yukata," and "Men's Yukata."
We aim to deliver an experience where wearing yukata from daytime makes ordinary scenery a little special.
"Yukata from Daytime" Special Page
■'Yukata Style Book 2026' Distributed at Stores Nationwide
At all Kimono Yamato stores nationwide, we will distribute the "Yukata from Daytime - Yukata Style Book 2026," which compiles the styling visuals.
This book is packed with hints for enjoying yukata more casually, including the "Yukata Encyclopedia for Summer" introducing coordinated looks by color, tips for "kimono-style" that can be enjoyed from spring to summer, and Q&A about yukata.
■Special Interviews Released on Special Website
For this promotion, we will release special interviews with two individuals connected to Kimono Yamato.
- Tetsuya Sato, Proprietor of Ogota-yaki Gallery 'Kamuro-an'
- Saori Aoki, Model
While wearing new yukata, they spoke about their daily activities and episodes related to "yukata."
■New Yukata Lineup (partial)
● Shibori Yukata
A masterpiece with a superior texture created by the uneven fabric.
Hand-finished machine-sewn yukata tailoring included: From ¥79,200 (tax included)
● Natsune
A design series imbued with adult playfulness.
My Size Order: ¥33,000 (tax included) / Ready-made: ¥30,800 (tax included)
● Kazahana
An elegant series inspired by flowers and grasses swaying in the summer breeze.
My Size Order: ¥30,800 (tax included) / Ready-made: ¥28,600 (tax included)
● Sou Sou Yukata
Cotton-linen yukata with a cool feel, blended with 20% linen. Available in 16 patterns for a wide range of ages.
Ready-made: ¥17,600 (tax included)
● Men's Yukata
Simple two-pattern design combining classical patterns and summer motifs.
My Size Order: ¥27,500 (tax included) / Ready-made: ¥25,300 (tax included)
Yukata: Seagulls in Waves, Minato-nezumi
Yukata: Basket and Katsumushi, Sumi
■Yukata Campaign Information
Yukata Student Discount
20% OFF all new and existing yukata for individuals aged 22 and under.
Period: Friday, April 24, 2026 - Sunday, June 21, 2026
* Proof of age required.
* Limit one item per person.
■About the Brand
A kimono specialty store with over 100 years of history, preserving culture and tradition together with the 'sanchi' (craftsmanship centers) and proposing kimonos that fit new lifestyles. From casual wear for outings to furisode for life's milestones, our expert staff will assist you. We are dedicated to helping your days and kimonos have wonderful encounters.
■Instagram: ＠kimonoyamato