<Kimono Yamato> Announces Spring/Summer 2026 'Edo Biyori' Series
Kimono Yamato announces its new Spring/Summer 'Edo Biyori' series, themed around Edo-period culture.
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- 📰 Published: March 29, 2026 at 21:21
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 5m after Published)
Kimono Yamato, a brand operated by Yamato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Takayuki Yajima), is pleased to announce the new Spring/Summer collection for its 'Edo Biyori' series, which features products themed around the 'Edo' period.
The collection proposes Edo-style playfulness for modern attire, featuring yukata inspired by ukiyo-e prints like 'Ryogoku Fireworks' and the 'Hyakki Yagyō' (Night Parade of One Hundred Demons), as well as obi sashes and accessories.
The new items will be available starting April 2, 2026 (Thursday), at Kimono Yamato stores nationwide and the Yamato online store as part of the 'Early Summer Preparation Fair.'
About Edo Biyori
The Edo period, which enjoyed 260 years of peace, saw the flourishing of diverse cultures. The aesthetics, wit, and playfulness born from that era have been passed down to the present day.
Founded in Koishikawa, Tokyo, Kimono Yamato creates 'yukata,' 'obi,' and 'accessories (obi clips, hair ornaments, footwear)' while drawing inspiration from the 'Edo' theme. This series combines tradition with novelty to deliver 'new value' and 'fresh perspectives' to the wearer.
Spring/Summer Theme: 'Edo Evening Cool'
Inspired by the 'evening cool' (yosuzumi) enjoyed by the people of Edo—from the light of fireworks blooming in the twilight to the charmingly mischievous yokai.
We have created yukata, obi, and accessories that capture the playful spirit of Edo, which is both stylish and endearing. It is a summer look that weaves together coolness and sophisticated humor, centered on the theme of an Edo night.
Product Lineup
Eba Yukata: Ukiyo-e Ryogoku Fireworks
A garment that allows you to wear a summer tradition dating back to the Edo period, based on the famous 'Ryogoku Fireworks' from the 'One Hundred Famous Views of Edo' series.
This Eba yukata expresses the Edo night in deep navy tones. Against a delicate willow-stripe background, the fireworks flowing across the hem, sleeves, and back add a stylish and chic flair.
Yukata: Eba Yukata Ukiyo-e Ryogoku Fireworks - 74,800 yen (tax included / includes hand-finished machine sewing)
Obi: Nishijin Nine-Sun Nagoya Obi, Summer Nishijin 'Swallows on Willow' - 99,000 yen (tax included / includes tailoring)
Kanzashi (Hairpin): Hanabi Black - 3,520 yen (tax included)
Geta (Sandals): Tatami-omote Geta, Karasu (Crow) Velour, Edo-cha x Nureba-iro - 27,500 yen (tax included)
FAQ
What is the name of Kimono Yamato's new Spring/Summer collection?
The new Spring/Summer collection for Kimono Yamato is named the 'Edo Biyori' series, focusing on products inspired by the Edo period.
When will the new 'Edo Biyori' series items be available for purchase?
The new items from the 'Edo Biyori' series will be available starting April 2, 2026, which is a Thursday.
What kind of inspirations are featured in the 'Edo Biyori' Spring/Summer collection?
The collection is inspired by the 'evening cool' (yosuzumi) of Edo, including themes like fireworks and the 'Hyakki Yagyō' (Night Parade of One Hundred Demons).
Where can customers purchase the new 'Edo Biyori' series products?
Customers can purchase the new 'Edo Biyori' series products at Kimono Yamato stores nationwide and through the Yamato online store.
What specific ukiyo-e print inspired one of the Eba Yukata designs?
One of the Eba Yukata designs is inspired by the famous 'Ryogoku Fireworks' from the 'One Hundred Famous Views of Edo' series.