Enjoy a Freshly Brewed Cup for Gifts or Personal Indulgence. Authentic Teapot-Free Drip Japanese Tea Newly Released
Kikyoya Co., Ltd. will launch "Drip Tea Genmaicha and Hojicha" on May 16, 2026, allowing easy enjoyment of authentic Japanese tea without a teapot. This new proposal caters to modern lifestyles, appealing to younger generations moving away from traditional tea, and meeting demand for gifts and personal treats.
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- 📰 Published: May 13, 2026 at 19:30
- 🔍 Collected: May 13, 2026 at 11:01
- 🤖 AI Analyzed: May 13, 2026 at 11:10 (8 min after Collected)
Kikyoya Co., Ltd. (Headquarters: Omoji-cho 43, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City; Representative Director: Mitsuru Kumazawa) will release a drip-bag type Japanese tea on May 16, 2026, that allows you to enjoy freshly brewed Japanese tea with a teapot-like taste simply by setting it in a cup and pouring hot water.
**Love Japanese tea, but not brewing it anymore.**
In recent years, due to the decreasing use of teapots and the widespread popularity of bottled tea, Japanese tea has become easily accessible. However, opportunities to savor a "special cup" brewed from loose leaves have diminished. The number of households, especially among younger generations, that do not own a teapot is increasing, with ownership rates said to be around half.
According to a survey conducted by marketing research company Cross-Marketing in April 2025 targeting individuals aged 20-60, the most common way to drink Japanese tea was "bottled tea" at 42.7%, followed by "tea bags" at 33.8%. "Brewing from loose leaves" accounted for only 26.8%, or about a quarter of the total.
**"Brewing from loose leaves with a teapot or tea strainer" remains at 40% even among those in their 60s.**
*Source: Cross-Marketing (https://www.cross-m.co.jp/report/trend-eye/20250508tea)
Survey Name: Survey on Japanese Tea (2025)
Survey Method: Internet survey (using Cross-Marketing's self-service survey tool "QiQUMO")
Survey Target: Men and women aged 20-69 nationwide in Japan (1,100 valid responses)
Survey Period: April 25 (Fri) - 27 (Sun), 2025
On the other hand, when asked "Do you like Japanese tea?", the average for those aged 20-60 showed that the total of "very much like" and "somewhat like" was 82%.
While convenience is highly valued, the need to enjoy fragrant and carefully brewed Japanese tea for gifts to loved ones, hospitality, or as a reward for oneself remains unchanged.
**The original aroma and taste of tea leaves spread with each cup.**
**The umami of tea leaves is extracted, individually packaged mesh drip bags for tea, allowing enjoyment of the tea leaf aroma.**
This product offers a style of tea that allows anyone to easily achieve such a special moment. Like coffee drip bags, you simply set it in a cup and pour hot water to enjoy a carefully extracted cup of tea, making it easy to enjoy freshly brewed Japanese tea even in households without a teapot.
For the drip bag, a mesh type specifically designed for tea is adopted. It boasts excellent infusion properties and a structure that spreads well within the cup, ensuring sufficient contact area with hot water and thoroughly extracting the umami of the tea leaves. Furthermore, by allowing fine tea leaves to spread into the cup through the mesh, it achieves a deep flavor similar to tea brewed in a teapot, unlike typical tea bags. Since the flavor of the tea leaves is thoroughly extracted, it can also be enjoyed deliciously when chilled.
Additionally, since each bag is individually packaged, the aroma of the tea leaves is not lost, and the fragrance of the tea leaves spreads every time a bag is opened.
The lineup includes two types: "Genmaicha," with a fragrant and light taste, and "Hojicha," with a gentle roasted aroma. Both use carefully selected tea leaves from Kyoto tea shops, proposing the charm of Japanese tea to modern lifestyles.
**A set of two types, three bags each, in a carton box, "Tezutsumi Chirashi" and a decorative box set.**
In addition to individual bag sales, a set containing three bags each of "Genmaicha" and "Hojicha" in a carton box is also available.
Furthermore, by combining it with our two to three-bite sized,俵-shaped chirashi sushi "Tezutsumi Chirashi," it can be proposed as an even more special gift.
**Product Details**
Product Name: Drip Tea Genmaicha / Hojicha
Price: 250 yen per bag (tax included) / 6-bag set (2 types x 3 bags) 1,600 yen (tax included)
Release Date: May 16, 2026
Sales Locations:
① "Tezutsumi Chirashi" EC site: https://tezutsumi-chirashi-kyoto.com/
② Kikyo Sushi Store: https://kikyo-sushi-kyoto.com/
Kikyoya Co., Ltd. (Kikyo Sushi)
Headquarters Location: Omoji-cho 43, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City
Business Description: Founded in 1960 as "Kikyo Sushi" in Higashi, Nijo Castle, Kyoto, primarily delivering sushi to kimono dyers and fabric stores. Currently, the main business is restaurant operations, and it was incorporated from a sole proprietorship in 2025.
HP: https://kikyo-sushi-kyoto.com/
Kikyo Sushi Exterior
Keywords: (empty)
**Love Japanese tea, but not brewing it anymore.**
In recent years, due to the decreasing use of teapots and the widespread popularity of bottled tea, Japanese tea has become easily accessible. However, opportunities to savor a "special cup" brewed from loose leaves have diminished. The number of households, especially among younger generations, that do not own a teapot is increasing, with ownership rates said to be around half.
According to a survey conducted by marketing research company Cross-Marketing in April 2025 targeting individuals aged 20-60, the most common way to drink Japanese tea was "bottled tea" at 42.7%, followed by "tea bags" at 33.8%. "Brewing from loose leaves" accounted for only 26.8%, or about a quarter of the total.
**"Brewing from loose leaves with a teapot or tea strainer" remains at 40% even among those in their 60s.**
*Source: Cross-Marketing (https://www.cross-m.co.jp/report/trend-eye/20250508tea)
Survey Name: Survey on Japanese Tea (2025)
Survey Method: Internet survey (using Cross-Marketing's self-service survey tool "QiQUMO")
Survey Target: Men and women aged 20-69 nationwide in Japan (1,100 valid responses)
Survey Period: April 25 (Fri) - 27 (Sun), 2025
On the other hand, when asked "Do you like Japanese tea?", the average for those aged 20-60 showed that the total of "very much like" and "somewhat like" was 82%.
While convenience is highly valued, the need to enjoy fragrant and carefully brewed Japanese tea for gifts to loved ones, hospitality, or as a reward for oneself remains unchanged.
**The original aroma and taste of tea leaves spread with each cup.**
**The umami of tea leaves is extracted, individually packaged mesh drip bags for tea, allowing enjoyment of the tea leaf aroma.**
This product offers a style of tea that allows anyone to easily achieve such a special moment. Like coffee drip bags, you simply set it in a cup and pour hot water to enjoy a carefully extracted cup of tea, making it easy to enjoy freshly brewed Japanese tea even in households without a teapot.
For the drip bag, a mesh type specifically designed for tea is adopted. It boasts excellent infusion properties and a structure that spreads well within the cup, ensuring sufficient contact area with hot water and thoroughly extracting the umami of the tea leaves. Furthermore, by allowing fine tea leaves to spread into the cup through the mesh, it achieves a deep flavor similar to tea brewed in a teapot, unlike typical tea bags. Since the flavor of the tea leaves is thoroughly extracted, it can also be enjoyed deliciously when chilled.
Additionally, since each bag is individually packaged, the aroma of the tea leaves is not lost, and the fragrance of the tea leaves spreads every time a bag is opened.
The lineup includes two types: "Genmaicha," with a fragrant and light taste, and "Hojicha," with a gentle roasted aroma. Both use carefully selected tea leaves from Kyoto tea shops, proposing the charm of Japanese tea to modern lifestyles.
**A set of two types, three bags each, in a carton box, "Tezutsumi Chirashi" and a decorative box set.**
In addition to individual bag sales, a set containing three bags each of "Genmaicha" and "Hojicha" in a carton box is also available.
Furthermore, by combining it with our two to three-bite sized,俵-shaped chirashi sushi "Tezutsumi Chirashi," it can be proposed as an even more special gift.
**Product Details**
Product Name: Drip Tea Genmaicha / Hojicha
Price: 250 yen per bag (tax included) / 6-bag set (2 types x 3 bags) 1,600 yen (tax included)
Release Date: May 16, 2026
Sales Locations:
① "Tezutsumi Chirashi" EC site: https://tezutsumi-chirashi-kyoto.com/
② Kikyo Sushi Store: https://kikyo-sushi-kyoto.com/
Kikyoya Co., Ltd. (Kikyo Sushi)
Headquarters Location: Omoji-cho 43, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City
Business Description: Founded in 1960 as "Kikyo Sushi" in Higashi, Nijo Castle, Kyoto, primarily delivering sushi to kimono dyers and fabric stores. Currently, the main business is restaurant operations, and it was incorporated from a sole proprietorship in 2025.
HP: https://kikyo-sushi-kyoto.com/
Kikyo Sushi Exterior
Keywords: (empty)