Proposing Frozen Chirashizushi with 'Arigato' Branding from 'Tezutsumi Chirashi' as a Gift That Solves Mother's Day Dilemmas, Replacing Flowers and Sweets
Kikyoya Co., Ltd. (Kikyo Sushi) in Kyoto is launching a Mother's Day version of their frozen 'Tezutsumi Chirashi'. It serves as an ideal non-sweet gourmet gift, perfect even for mothers-in-law.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 13:13 (98h 41m after Collected)
2 to 3 bite-sized cylindrical chirashizushi "Tezutsumi Chirashi"
Kikyoya Co., Ltd. (Headquarters: 43 Daimonji-cho, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City; Representative Director: Mitsuru Kumazawa), which operates Kikyo Sushi in Kyoto, will release a special Mother's Day version of its frozen chirashizushi, "Tezutsumi Chirashi," for a limited time. As a new Mother's Day gift replacing the annual staples of flowers and sweets, we propose a "food gift" that will be appreciated by women of a wide range of generations.
"Food and Gourmet" top the responses for 2026 Mother's Day gifts
In recent years, Mother's Day gifts have diversified, and among them, the popularity of food is increasing alongside the standard flowers. In a questionnaire survey on Mother's Day in 2026, when asked "What do you want to give for Mother's Day?", "Food/Gourmet" was the highest at 26.1%, followed by "Flowers/Houseplants" at 20.5% and "Sweets" at 17.2%. Comparing the results with the previous year, while "Food/Gourmet" grew from 21.7% to 26.1% to take the top spot, "Flowers/Houseplants," which had been considered the standard until now, slightly decreased from 24.6% to 20.6%. From this change, it can be inferred that there is a growing tendency to value practicality and a sense of satisfaction when choosing Mother's Day gifts.
Furthermore, in a questionnaire about dilemmas when choosing gifts, there were answers such as "It ends up being the same thing every year" (12.0%) and "I can't think of what to give" (11.4%), indicating that quite a few people struggle to choose gifts for the annual Mother's Day. In addition, in a questionnaire regarding Mother's Day gifts for mothers-in-law, the most common "dilemma in choosing a Mother's Day gift" was "I don't know if she will like it" at 39.3%. Compared to 25.1% for choosing a gift for one's own mother, this shows a strong awareness of wanting to avoid mistakes when gifting a mother-in-law, highlighting that how the recipient perceives the gift is highly emphasized.
*Source: Mother's Day.me (https://hahanohi.me/mothers-day-survey/)
Survey name: [FY 2026] Questionnaire survey regarding Mother's Day
Survey method: Internet survey
Survey target: Men and women in their 10s to 70s nationwide in Japan (Total 1,235 people)
Survey period: February 16, 2026 - March 9, 2026
Perfect gift for women who don't like sweets or for mothers-in-law
Delivered wrapped in bamboo skin, 3 pieces each, with a "Happy Mother's Day" message card
Against this backdrop, we will release the "Tezutsumi Chirashi" Mother's Day gift product for a limited time to meet the needs of those who say, "I give flowers every year, so I want to choose something different this year" or "I want to give a special gourmet food that can be enjoyed by eating."
Featuring an "Arigato" (Thank you) brand instead of the usual branding, it is tailored for Mother's Day with a message card, making it a perfect gift for women who dislike sweets.
Chirashizushi, which has long been loved as a staple for celebratory occasions, has a seasoning that is easily preferred regardless of age or gender, and is especially appreciated by women in their 40s and older. Amid a strong tendency to seek a "safe gift that won't fail" for a mother-in-law, we propose it as a gift that can be given with peace of mind to mothers-in-law as well, addressing the issue of limited choices.
Because it is delivered frozen with three pieces in one package, it is convenient for people living alone who want to enjoy a little at a time, or for busy people who want to easily thaw and prepare just the amount they need, allowing them to enjoy the authentic taste of a long-established Kyoto shop at home.
Product Details
Product Name: Tezutsumi Chirashi "Arigato" [Mother's Day]
Price: 1 set 3,390 yen (tax included) / 2 sets 6,280 yen (tax included)
Contents of 1 set: 6 pieces (1 piece each of wheat gluten, shrimp, octopus, lotus root, eel, and conger eel, approx. 55g per piece)
Sales Period: April 18 (Sat) - May 10 (Sun), 2026
Delivery Period: Delivered between May 1 and 10 if not specified *For orders placed by May 7 (by May 5 for Okinawa, Hokkaido, and remote islands)
Sales Locations:
1. Official EC site: https://tezutsumi-chirashi-kyoto.com/
2. Kikyo Sushi Storefront: https://kikyo-sushi-kyoto.com/
*There is no eat-in service inside the Kikyo Sushi store.
About Kikyo Sushi
Kikyoya Co., Ltd. (Kikyo Sushi)
Headquarters Location: 43 Daimonji-cho, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City
Business Description: In 1960, a kimono dyer and kimono fabric shop in east of Nijo Castle, Kyoto
Kikyoya Co., Ltd. (Headquarters: 43 Daimonji-cho, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City; Representative Director: Mitsuru Kumazawa), which operates Kikyo Sushi in Kyoto, will release a special Mother's Day version of its frozen chirashizushi, "Tezutsumi Chirashi," for a limited time. As a new Mother's Day gift replacing the annual staples of flowers and sweets, we propose a "food gift" that will be appreciated by women of a wide range of generations.
"Food and Gourmet" top the responses for 2026 Mother's Day gifts
In recent years, Mother's Day gifts have diversified, and among them, the popularity of food is increasing alongside the standard flowers. In a questionnaire survey on Mother's Day in 2026, when asked "What do you want to give for Mother's Day?", "Food/Gourmet" was the highest at 26.1%, followed by "Flowers/Houseplants" at 20.5% and "Sweets" at 17.2%. Comparing the results with the previous year, while "Food/Gourmet" grew from 21.7% to 26.1% to take the top spot, "Flowers/Houseplants," which had been considered the standard until now, slightly decreased from 24.6% to 20.6%. From this change, it can be inferred that there is a growing tendency to value practicality and a sense of satisfaction when choosing Mother's Day gifts.
Furthermore, in a questionnaire about dilemmas when choosing gifts, there were answers such as "It ends up being the same thing every year" (12.0%) and "I can't think of what to give" (11.4%), indicating that quite a few people struggle to choose gifts for the annual Mother's Day. In addition, in a questionnaire regarding Mother's Day gifts for mothers-in-law, the most common "dilemma in choosing a Mother's Day gift" was "I don't know if she will like it" at 39.3%. Compared to 25.1% for choosing a gift for one's own mother, this shows a strong awareness of wanting to avoid mistakes when gifting a mother-in-law, highlighting that how the recipient perceives the gift is highly emphasized.
*Source: Mother's Day.me (https://hahanohi.me/mothers-day-survey/)
Survey name: [FY 2026] Questionnaire survey regarding Mother's Day
Survey method: Internet survey
Survey target: Men and women in their 10s to 70s nationwide in Japan (Total 1,235 people)
Survey period: February 16, 2026 - March 9, 2026
Perfect gift for women who don't like sweets or for mothers-in-law
Delivered wrapped in bamboo skin, 3 pieces each, with a "Happy Mother's Day" message card
Against this backdrop, we will release the "Tezutsumi Chirashi" Mother's Day gift product for a limited time to meet the needs of those who say, "I give flowers every year, so I want to choose something different this year" or "I want to give a special gourmet food that can be enjoyed by eating."
Featuring an "Arigato" (Thank you) brand instead of the usual branding, it is tailored for Mother's Day with a message card, making it a perfect gift for women who dislike sweets.
Chirashizushi, which has long been loved as a staple for celebratory occasions, has a seasoning that is easily preferred regardless of age or gender, and is especially appreciated by women in their 40s and older. Amid a strong tendency to seek a "safe gift that won't fail" for a mother-in-law, we propose it as a gift that can be given with peace of mind to mothers-in-law as well, addressing the issue of limited choices.
Because it is delivered frozen with three pieces in one package, it is convenient for people living alone who want to enjoy a little at a time, or for busy people who want to easily thaw and prepare just the amount they need, allowing them to enjoy the authentic taste of a long-established Kyoto shop at home.
Product Details
Product Name: Tezutsumi Chirashi "Arigato" [Mother's Day]
Price: 1 set 3,390 yen (tax included) / 2 sets 6,280 yen (tax included)
Contents of 1 set: 6 pieces (1 piece each of wheat gluten, shrimp, octopus, lotus root, eel, and conger eel, approx. 55g per piece)
Sales Period: April 18 (Sat) - May 10 (Sun), 2026
Delivery Period: Delivered between May 1 and 10 if not specified *For orders placed by May 7 (by May 5 for Okinawa, Hokkaido, and remote islands)
Sales Locations:
1. Official EC site: https://tezutsumi-chirashi-kyoto.com/
2. Kikyo Sushi Storefront: https://kikyo-sushi-kyoto.com/
*There is no eat-in service inside the Kikyo Sushi store.
About Kikyo Sushi
Kikyoya Co., Ltd. (Kikyo Sushi)
Headquarters Location: 43 Daimonji-cho, Aburanokoji-dori Marutamachi-sagaru, Nakagyo-ku, Kyoto City
Business Description: In 1960, a kimono dyer and kimono fabric shop in east of Nijo Castle, Kyoto