KidZania Launches Global Passport Program 'B·KidZanian' on October 1

KCJ GROUP Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Michinari Madarai; hereinafter 'KCJ GROUP'), the company responsible for planning and operating KidZania, a facility for children's career and social experiences, will begin offering a new global program called 'B·KidZanian (Bee-KidZanian)' (hereinafter 'the program') on October 1, 2026. The program allows children aged 3 to 15 to deepen their KidZania experience through the 'PaZZport' (hereinafter 'passport'). Ahead of the launch, advance registration will be available from July 24, 2026 (Friday) to September 30, 2026 (Wednesday) at three domestic facilities.

Image of the New Program 'B·KidZanian'

The program is available at 'KidZania Tokyo' (Koto-ku, Tokyo), 'KidZania Koshien' (Nishinomiya City, Hyogo Prefecture), and 'KidZania Fukuoka' (Fukuoka City, Fukuoka Prefecture) by purchasing a paid passport. Children first become 'KidZania citizens' (KidZanians), receive a realistic passport with their photo, and collect original stamps through pavilion experiences. Based on the number of stamps collected, they can upgrade their citizenship level and receive various benefits (perks) at each level. In addition to the three domestic facilities, the service is also available at international KidZania locations, including 'KidZania Santa Fe' (Mexico), the birthplace of KidZania (※1).

※1: 24 out of 27 locations in 18 countries (as of July 2026)

Three Benefits of 'B·KidZanian'

・ Visualization of Experiences

Unique stamps with different designs are issued for each experience, accumulating the child's journey in the passport. By visualizing experiences, the program supports children's spontaneous motivation, such as 'I want to try this job next.'

・ Achievement and Progression Through Fun

Children can level up in three tiers—'Citizen,' 'Special Citizen,' and 'Honorary Citizen'—based on the number of stamps collected. They will experience tangible benefits linked to the facility's economic system, such as increased allowance (Kidzos), fostering a sense of achievement in stages.

・ Global Connection

In addition to use at the three domestic facilities, children can enjoy common benefits at international KidZania locations. The passport provides a special opportunity for children to experience a connection with the world.

Background of Program Introduction

In today's increasingly diverse global society, children—the future generation—are expected to develop initiative and a broad perspective (global mindset). This program is an advanced initiative by KCJ GROUP to further deepen the experiential value cultivated at KidZania, nurture children's proactive attitudes through the visualization of experiences via the passport, and foster a global mindset through a unified global program.

With the introduction of this program, KCJ GROUP hopes to create opportunities for children to broaden their horizons through a global network and further stimulate their interest in diverse experiences.

Program Overview

1. Name: B·KidZanian (Bee-KidZanian)

2. Service Launch Date: October 1, 2026 (Thursday)

※ Advance Registration Period (Passport Issuance): July 24, 2026 (Friday) to September 30, 2026 (Wednesday)

3. Passport Issuance and Specifications

Program Fee: 2,000 JPY per passport (tax included)

※ Fees apply for level upgrades

Issuance Location: 'Passport Office' inside KidZania Tokyo, Koshien, and Fukuoka

※ Available for purchase at gift shops within each facility, but issuance procedures must be completed at the 'Passport Office'

Eligibility: Children aged 3 to 15 (up to the day before their 16th birthday) who have completed the free 'KidZania Citizen Registration' on the website in advance

4. Main Benefits:

① Collection of stamps corresponding to activity experiences

② Acquisition of 'City Hologram Stickers' unique to each KidZania facility

③ Three-tier level-up based on number of stamps collected

④ Exclusive in-facility benefits upon passport presentation

⑤ Various benefits and experience stamps available at KidZania locations worldwide

Image of Experience Stamps

List of Benefits upon Passport Presentation (Example)

5. Advance Registration

Ahead of the service launch, advance passport issuance will begin at each facility from July 24 (Friday) to September 30 (Wednesday). Those who receive a passport during the advance registration period will receive a limited-edition 'Start Commemorative Stamp,' which counts toward citizenship level upgrades.

Image of Commemorative Stamp

6. Benefits for Current Members of 'KidZania Professional'

Members of the paid membership program 'KidZania Professional (※2)' who enroll in this program can receive the following exclusive benefits:

・ Program Fee Discount

Available at a special price of 1,800 JPY (tax included). ※ Regular price: 2,000 JPY (tax included)

・ Combined Membership Benefits

Existing membership benefits (e.g., increased allowance, discounted activity fees) can be combined with the passport benefits.

・ Limited-Time Benefits

Exclusive badge gifts and experience stamps for those who complete passport registration by September 30 (Wednesday)

Early access experiences available.

・ Limited Sale of Serial Numbered Passports

A limited-time lottery for special passports with engraved serial numbers will be held from July 9 (Thursday) to July 14 (Tuesday). Applications can be submitted via a dedicated form on the members-only web page during the period.

※ 100 passports available by lottery only, sold at a special price of 4,000 JPY (tax included)

・ Limited 'Pro Bag' Sale

An affordable 'Pro Bag' containing a passport, original goods, one activity pre-booking, and a 500 JPY coupon will be sold in limited quantities at each facility starting July 24 (Friday).

※ 5,000 JPY (tax included), available while supplies last

※2: Paid membership service for deeper enjoyment of KidZania https://www.kidzania.jp/lp/professional/

About B·KidZanian (Bee-KidZanian)

https://www.kidzania.jp/grand/18326

About KidZania Professional

https://www.kidzania.jp/lp/professional/

About KCJ GROUP / KidZania Japan

https://www.kidzania.jp/