【Monthly Report】Did Gaming PC Market Prices Stabilize in April 2026? | Japan's Largest Gaming PC Search Site 'gg' Conducts Independent Survey
Japan's largest gaming PC search site 'gg' has released its monthly report on gaming PC (BTO) market price movements in April 2026. The report indicates that April saw a "selection phase" where price fluctuations differed by performance tier, with entry and mid-range classes seeing price drops, while high-end classes stabilized after a temporary increase.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 19:10
- 🔍 Collected: May 9, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 11:08 (36 min after Collected)
Gaming PC Market Price Trend Report Released
Kizukeba LLC (Representative: Kanta Fukuda), which operates 'gg', Japan's largest gaming PC search site, has released its monthly report summarizing the price movements of gaming PCs (BTO) in April 2026.
'gg's "Gaming PC Market Price Check Tool" classifies gaming PCs (BTO) into three performance tiers—entry, mid, and high-end—based on their main component, the GPU. It then allows users to check gaming PC price trends from the following three perspectives:
- By performance tier (Entry / Mid / High-end)
- By installed GPU
- By installed configuration (GPU + CPU)
*Market prices are calculated as the median based on BTO price data listed on 'gg'.
Summary of April Market Conditions: After a round of adjustments, the market enters a "selection phase"
In April, the gaming PC market continued the downward trend from the previous month but entered a "selection phase" where price movements clearly differed by performance tier. Entry-class and mid-class PCs saw gradual price reductions throughout the month, with entry-class prices falling particularly sharply from early to mid-month. On the other hand, high-end class PCs saw a temporary upward fluctuation in the first half of the month, but then adjusted by reducing the increase, returning to a stable level by the end of the month. However, some configurations saw significant price increases, indicating volatile movements.
A key characteristic was that the overall market did not continuously decline in one direction; rather, prices were adjusted to more realistic levels, starting with popular price ranges. Particularly in the zone near the late 200,000 yen to early 300,000 yen range, price adjustments were relatively clear, making popular price points more attractive to users. Meanwhile, the high-end segment around 500,000 yen, despite significant price fluctuations, did not experience a complete collapse, supported by consistent demand. It can be said that April's market sentiment was less about "everything getting cheaper" and more about "prices approaching appropriate levels for each performance tier."
For those considering a purchase, April was a month that shifted from a phase where "waiting would uniformly lead to lower prices" to one where "the value proposition changes depending on the target performance tier." While entry-to-mid-range PCs have become more accessible, high-end PCs require careful timing, monitoring price movements. Going forward, whether these April adjustments will continue after the Golden Week sales or if some price ranges will rebound will be a key point of interest.
(Kanta Fukuda, Representative, Kizukeba LLC)
Summary of Market Prices by Performance Tier
Entry Class
As of April 1: 239,800 yen
As of April 30: 235,105 yen (-4,695 yen -2%)
Installed GPUs: RTX 5060, RTX 5050, RTX 4060 Ti, RTX 3050, RX 9060 XT(8GB), RX 7600
Mid Class
As of April 1: 329,980 yen
As of April 30: 329,800 yen (-180 yen -0.1%)
Installed GPUs: RTX 5070, RTX 5060 Ti(8GB), RTX 5060 Ti(16GB), RTX 4070 SUPER, RX 9070, RX 9060 XT(16GB), RX 7800 XT
High-end Class
As of April 1: 503,800 yen
As of April 30: 519,800 yen (-16,000 yen +3.2%)
Installed GPUs: RTX 5090, RTX 5080, RTX 5070 Ti, RX 9070 XT
Detailed Price Fluctuations by Configuration (GPU + CPU)
Market Price Fluctuations for Top 3 Most Searched Popular Configurations on gg
Rank | Configuration (GPU・CPU) | Beginning of Month Price | End of Month Price | Fluctuation | Fluctuation Rate
---|---|---|---|---|---
1st | RTX 5070 (12GB) × Ryzen 7 7700 | ¥296,980 | ¥295,980 | -¥1,000 | -0.3%
2nd | RTX 5070 Ti × Ryzen 7 9800X3D | ¥486,800 | ¥514,800 | +¥28,000 | +5.8%
3rd | RX 9070 XT (16GB) × Ryzen 7 9800X3D | ¥383,700 | ¥446,640 | +¥62,940 | +16.4%
1st Place: RTX 5070 (12GB) × Ryzen 7 7700
This configuration, which garnered the most attention on 'gg' in April, saw its price move from 296,980 yen at the beginning of the month to 295,980 yen at the end, a fluctuation of 1,000 yen and a rate of -0.3%. It was the most stable configuration among the top 3, remaining almost flat throughout April.
In the late 200,000 yen range
Kizukeba LLC (Representative: Kanta Fukuda), which operates 'gg', Japan's largest gaming PC search site, has released its monthly report summarizing the price movements of gaming PCs (BTO) in April 2026.
'gg's "Gaming PC Market Price Check Tool" classifies gaming PCs (BTO) into three performance tiers—entry, mid, and high-end—based on their main component, the GPU. It then allows users to check gaming PC price trends from the following three perspectives:
- By performance tier (Entry / Mid / High-end)
- By installed GPU
- By installed configuration (GPU + CPU)
*Market prices are calculated as the median based on BTO price data listed on 'gg'.
Summary of April Market Conditions: After a round of adjustments, the market enters a "selection phase"
In April, the gaming PC market continued the downward trend from the previous month but entered a "selection phase" where price movements clearly differed by performance tier. Entry-class and mid-class PCs saw gradual price reductions throughout the month, with entry-class prices falling particularly sharply from early to mid-month. On the other hand, high-end class PCs saw a temporary upward fluctuation in the first half of the month, but then adjusted by reducing the increase, returning to a stable level by the end of the month. However, some configurations saw significant price increases, indicating volatile movements.
A key characteristic was that the overall market did not continuously decline in one direction; rather, prices were adjusted to more realistic levels, starting with popular price ranges. Particularly in the zone near the late 200,000 yen to early 300,000 yen range, price adjustments were relatively clear, making popular price points more attractive to users. Meanwhile, the high-end segment around 500,000 yen, despite significant price fluctuations, did not experience a complete collapse, supported by consistent demand. It can be said that April's market sentiment was less about "everything getting cheaper" and more about "prices approaching appropriate levels for each performance tier."
For those considering a purchase, April was a month that shifted from a phase where "waiting would uniformly lead to lower prices" to one where "the value proposition changes depending on the target performance tier." While entry-to-mid-range PCs have become more accessible, high-end PCs require careful timing, monitoring price movements. Going forward, whether these April adjustments will continue after the Golden Week sales or if some price ranges will rebound will be a key point of interest.
(Kanta Fukuda, Representative, Kizukeba LLC)
Summary of Market Prices by Performance Tier
Entry Class
As of April 1: 239,800 yen
As of April 30: 235,105 yen (-4,695 yen -2%)
Installed GPUs: RTX 5060, RTX 5050, RTX 4060 Ti, RTX 3050, RX 9060 XT(8GB), RX 7600
Mid Class
As of April 1: 329,980 yen
As of April 30: 329,800 yen (-180 yen -0.1%)
Installed GPUs: RTX 5070, RTX 5060 Ti(8GB), RTX 5060 Ti(16GB), RTX 4070 SUPER, RX 9070, RX 9060 XT(16GB), RX 7800 XT
High-end Class
As of April 1: 503,800 yen
As of April 30: 519,800 yen (-16,000 yen +3.2%)
Installed GPUs: RTX 5090, RTX 5080, RTX 5070 Ti, RX 9070 XT
Detailed Price Fluctuations by Configuration (GPU + CPU)
Market Price Fluctuations for Top 3 Most Searched Popular Configurations on gg
Rank | Configuration (GPU・CPU) | Beginning of Month Price | End of Month Price | Fluctuation | Fluctuation Rate
---|---|---|---|---|---
1st | RTX 5070 (12GB) × Ryzen 7 7700 | ¥296,980 | ¥295,980 | -¥1,000 | -0.3%
2nd | RTX 5070 Ti × Ryzen 7 9800X3D | ¥486,800 | ¥514,800 | +¥28,000 | +5.8%
3rd | RX 9070 XT (16GB) × Ryzen 7 9800X3D | ¥383,700 | ¥446,640 | +¥62,940 | +16.4%
1st Place: RTX 5070 (12GB) × Ryzen 7 7700
This configuration, which garnered the most attention on 'gg' in April, saw its price move from 296,980 yen at the beginning of the month to 295,980 yen at the end, a fluctuation of 1,000 yen and a rate of -0.3%. It was the most stable configuration among the top 3, remaining almost flat throughout April.
In the late 200,000 yen range