[Monthly Report] Have Gaming PC Market Prices Settled Down in March 2026? | Independent Survey by 'gg', One of Japan's Largest Gaming PC Search Sites

Publication of the Gaming PC Market Price Trend Report

'gg' (https://good-gamers.jp/), one of Japan's largest gaming PC search sites operated by Kizukeba LLC (Representative: Kanta Fukuda), has published a monthly report summarizing the price movements of the gaming PC (BTO) market in March 2026.

The 'Gaming PC Price Check Tool' provided by 'gg' categorizes BTOs into three performance tiers—Entry, Middle, and High-End—based on their main component, the GPU. Furthermore, the system allows users to check gaming PC price trends from the following three perspectives:

- By performance tier (Entry / Middle / High-End) - By equipped GPU - By equipped configuration (GPU + CPU)

* The market price is calculated as the median based on the BTO price data listed on 'gg'.

[Summary of March Market Conditions] Shifting from Stable Highs, the Market Enters an 'Adjustment Phase'

The gaming PC market in March saw a complete turnaround from the 'flat at high prices' trend that had continued until February. Driven by full-scale fiscal year-end and new-life season sales, the overall market entered a slightly downward 'adjustment phase'. Particularly in the 'Middle' and 'High-End' tiers, prices maintained high levels until mid-March, but phased price reductions occurred toward the end of the month, resulting in price drops in increments of tens of thousands of yen. On the other hand, the 'Entry Class' saw a temporary dip mid-month but recovered toward the end of the month, resulting in relatively stable movement overall.

While February was a situation where 'price increases merely stopped, but the market baseline remained high,' March went a step further. It can be said that this was a month where practical price reductions due to sales and sales adjustments were reflected in the market. The fact that even the high-end tier, which had previously driven the market's rise, clearly turned toward a decline is a notable movement signaling that the market's sense of overheating has begun to cool down.

For those considering a purchase, the atmosphere is shifting from a phase of 'waiting won't make it cheaper' to a phase where 'you can aim for a good deal depending on the timing and the target model.' The next point of interest will be whether this price drop in March remains a temporary movement unique to the fiscal year-end period, or if it will lead to a lowering of the overall market baseline from April onwards.