Certified NPO Kidsdoor: 2026 AC Japan Support Campaign Begins

Certified NPO Kidsdoor (hereinafter referred to as Kidsdoor) has been selected for the 2026 AC Japan Support Campaign by the Public Interest Incorporated Association AC Japan (hereinafter referred to as AC Japan). Advertisements will be broadcast and published for one year starting July 1 (Mon) across national TV, radio, newspapers, magazines, and in-train ceiling advertisements.

The Kidsdoor support campaign began in fiscal year 2024 and this is its third year.

The AC Japan Support Campaign provides support to non-profit organizations working for public welfare through AC Japan's advertising.

The TV commercials, radio commercials, and newspaper advertisements for the support campaign can be viewed on the AC Japan official website (link below) from the afternoon of July 1 (Mon).

https://www.ad-c.or.jp/campaign/support/support_03.html

The TV commercial is also available on the official AC Japan YouTube channel.

https://www.youtube.com/watch?v=aMdFKPzZ0ZI

Goal of Kidsdoor's Support Advertisement

Through the unique dance of Avanguardia, which enjoys strong support from all generations, especially young people, the feelings of adults supporting children will be expressed as "visible art."

The formations depicted by the dance will transform into a "door of hope" leading to the future, symbolically illustrating how individual support empowers children's potential.

Because they are the ones who went from high school dance clubs to the world stage, they will powerfully convey a message of "believing in potential and encouraging challenges" across generations.

Work Title: "The Door to the Future We Open Together." (TV Commercial 30 seconds)

~There are children who give up on their dreams due to their home environment.

~But, wait a moment.

~You are not alone.

~People who will listen to you.

~People who will encourage you.

~People who will support your learning.

~Such people are waiting for you.

~We are all creating the door that opens up children's futures.

~Let's support children together.

~Kidsdoor

~AC Japan supports this activity.

Comment from Yumiko Watanabe, Chairperson of Kidsdoor

Let's open up the future for children.

In 2010, when child poverty in Japan was barely known, we started a free cram school for high school entrance exams. In recent years, we have also focused on experiential activity projects, as many children lack opportunities to envision their futures, not just in academics.

What began as a free study session at one location now provides a place for approximately 2,100 children nationwide to study continuously each year. We also share our know-how with over 200 organizations across the country.

Due to the recent rise in prices, the number of children needing support has further increased.

We want to increase the number of children who can pursue their dreams and hopes, regardless of their parents' economic situation, and carve out a bright future.

That is Kidsdoor's wish.

Through the AC Japan support, which is now in its third year, we hope to further raise social awareness of child poverty and educational disparities.

About Public Interest Incorporated Association AC Japan

Established in 1971 as the Kansai Public Advertising Organization. It became the Public Advertising Organization in 1974 and changed its name to AC Japan in 2009. It is a private organization that aims to contribute to society and public welfare by disseminating messages beneficial to society, such as "public manners" and "environmental issues," in various forms of advertising. Its activities are funded by membership fees from approximately 1,000 member companies and individual members.

About Certified NPO Kidsdoor https://kidsdoor.net/

Since its establishment in 2009, it has been working to solve the problem of child poverty in Japan. It operates free study sessions and community learning centers that provide meals and other daily life support along with studies for elementary school to high school students and young people who have dropped out of high school from low-income households, in Tokyo and its suburbs, Miyagi, and Kobe.

Since 2020, when the number of struggling families with children surged due to the COVID-19 pandemic, we have created a "Family Support" system that provides information support, food and stationery support, and employment support for parents to registered childcare families nationwide.

Chairperson Yumiko Watanabe also serves as a government committee member, including as a temporary member of the Poverty Countermeasures and Single-Parent Household Support Subcommittee of the Children and Families Agency's Children and Families Council, and as a member of the Ministry of Health, Labour and Welfare's Social Security Council and the Self-Reliance Support for Livelihood Security and Livelihood Protection Subcommittee.