Daily "Touch Payments" of Approximately 400 Million Times Support Children's Meals - Sumitomo Mitsui Card Co., Ltd.'s Support Program Donates 6 Million Yen to "Kodomo Gochimeshi"
Sumitomo Mitsui Card's "Touch Happy 15th" campaign significantly exceeded its target with approximately 400 million touch payments, resulting in a 6 million yen donation to NPO Kids Future Passport's "Kodomo Gochimeshi" child meal support program.
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- 📰 Published: March 31, 2026 at 22:00
NPO Kids Future Passport (read: Kids Future Passport / Representative Director: Mariko Nakamoto / Location: Hakata-ku, Fukuoka City, Fukuoka Prefecture, hereinafter "KFP") has received a total of 6 million yen in donations through "Touch Happy 15th: Deliver warm meals to children anytime, anywhere with your usual touch," an initiative carried out by Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo, Representative Director, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card").
This initiative is a consumer-participatory donation program where the use of daily touch payments contributes to solving social issues. This donation will be utilized for the child meal support project "Kodomo Gochimeshi."
◾️Touch Happy 15th Overview
"Touch Happy" is an initiative where Sumitomo Mitsui Card donates to supporting organizations based on the number of touch payments made with eligible Sumitomo Mitsui Cards. Previously, support has been provided to organizations addressing various social issues such as children's learning support, marine problems, and food banks. In this "Touch Happy 15th," the target of 300 million touches was significantly exceeded, reaching approximately 400 million touches, resulting in a total donation of 6 million yen.
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Name |
Touch Happy 15th Deliver warm meals to children anytime, anywhere with your usual touch |
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Period |
October 1, 2025 (Wednesday) - March 31, 2026 (Tuesday) |
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Content |
Sumitomo Mitsui Card donates to KFP based on the number of touch payments made with Sumitomo Mitsui Cards |
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Special Website |
◾️Comment
Mariko Nakamoto, Representative Director of KFP
We sincerely thank Sumitomo Mitsui Card Co., Ltd. for their warm support through "Touch Happy 15th." The accumulation of many people's touch payments has exceeded 300 million touches. We are very grateful that initiatives connecting daily actions to child support are expanding. Spring break is approaching soon. This period, without school lunches, is often particularly burdensome for child-rearing households regarding meals. We will utilize the received support to deliver warm meals and smiles to children through "Kodomo Gochimeshi." We kindly ask for your continued understanding and support for "Kodomo Gochimeshi."
◾️About the Use of Donations
The donations received this time will be utilized through "Kodomo Gochimeshi" as meal tickets usable at local restaurants, leading to meal support for approximately 6,000 meals (equivalent to 1,000 yen per meal). Moving forward, we will continue to promote the creation of an environment where children can eat with peace of mind, and we will continue our child meal support initiatives in cooperation with local communities and businesses.
◾️What is Kodomo Gochimeshi?
"Kodomo Gochimeshi" is an activity launched in July 2023 with the aim of delivering meals more widely to children facing hardship. Until now, the operation of children's cafeterias (kodomo shokudo) often relied on volunteer efforts, facing significant challenges such as labor and funding shortages and difficulty in regular operation, posing high hurdles for sustainable activities. Therefore, KFP is promoting the "DX transformation of children's cafeterias" by leveraging IT digital technology and, through "Kodomo Gochimeshi," which incorporates a "sanpo yoshi" (three-way satisfaction) mechanism, supports the physical and mental well-being of people by providing nutritious meals to children.
◾️NPO Kids Future Passport Overview
Location: Chiyo 1-20-31, Hakata-ku, Fukuoka City, Fukuoka Prefecture, Fukuoka Prefectural Chiyo Joint Government Building 6F, Office 4
Establishment Date: June 2, 2023
Representative Director: Mariko Nakamoto
Business Activities: Regional Child Support Project "Kodomo Gochimeshi"
Website: https://kids-future-passport.org/
This is an NPO established for child support activities. It operates "Kodomo Gochimeshi" aiming for a sustainable system that watches over the healthy growth of all children. Donations and support funds from companies and individuals are used as a fund to provide meals to children at registered local restaurants.
"Kodomo Gochimeshi" utilizes the GOCHI platform owned by Gigi Co., Ltd.
FAQ
What is "Touch Happy"?
It's a program where Sumitomo Mitsui Card donates to social contribution organizations based on the number of touch payments made with their cards.
How does "Kodomo Gochimeshi" provide meals?
It issues meal tickets using donations, allowing children to receive warm meals at registered local restaurants.
How many meals can be supported with this donation?
Approximately 6,000 meals (equivalent to 1,000 yen per meal) will be supported.