KICK Launches 'Soccer Drop' Campaign Offering Exclusive Uniforms for Watching Streams

June 11, 2026 (Thursday) – KICK, the rapidly growing live streaming platform, announced today the launch of a global campaign called 'Soccer Drop' during the 2026 World Soccer Tournament. This campaign allows users to win exclusive uniforms by watching live streams from their favorite creators.

This campaign marks KICK's first expansion of its 'Drops' feature from digital rewards to physical, limited-edition items. During the tournament, one of the world's largest sporting events, viewing time on live streams will translate into opportunities to win actual limited-edition merchandise.

Viewers can earn raffle tickets by watching eligible streams from participating creators on KICK during the tournament. For every 10 hours of viewing, one ticket is awarded; for 20 hours, two tickets; and for 30 hours, three tickets. Each uniform design is limited to only 100 pieces worldwide.

The 'Soccer Drop' campaign is part of KICK's initiative to further deepen the connection between creators and their communities. It aims not just to increase viewership but to provide value back to viewers for their continuous participation and support.

Ten popular creators from North America, the Middle East & North Africa, Latin America, and the Asia-Pacific region will participate in this campaign.

■ Participating Creators

[Asia-Pacific]
・Midori Yokoyama

[Latin America]
・Westcol
・Davooxeneize
・Alondrissa
・AdrianoZendejas32
・AllanStag

[North America]
・xQc
・LosPollosTV

[Middle East & North Africa]
・SXB
・Drb7h

These exclusive uniforms will not be available for general purchase. Only viewers who watch eligible streams on KICK during the World Soccer Tournament, earn raffle tickets, and win the draw will be able to obtain them.

Elliot McKay, Marketing Manager at KICK, stated:

"KICK Soccer Drop is an initiative that connects soccer fan culture with live streaming in an unprecedented way. We wanted to offer new value to our viewers, who are enjoying one of the world's largest sporting events, in return for their daily support and community participation.

We have produced these uniforms in limited quantities so they can be enjoyed as true collector's items. The designs reflect the passion, conversations, and culture of the online communities surrounding soccer. With a rarity of only 100 pieces per design, these items capture the special moments and community connections fans experience during the tournament.

The most distinctive feature of this campaign is that no one can simply buy them. Viewers have the chance to win only by participating in the communities of the creators they regularly support and sharing that time."

Image gallery and 'Soccer Drop' campaign introduction video available here.

[About KICK]

Since its launch in 2022, KICK has experienced rapid growth, becoming a leading global live streaming platform with over 100 million users. Upholding the 'Creator First' philosophy, KICK offers an industry-leading 95% subscription revenue share model. Through the 'KICK Partner Program,' it supports creator growth, having already paid out over $180 million USD to creators. KICK hosts creators and viewers across a wide range of categories including gaming, entertainment, sports, and just chatting. The platform is committed to ensuring the safety of creators and communities with 24/7 moderation.