KHB Mascot 'Guriri' Wins 1st Place in 'Miyagi Local Character GP' by Sendai Town Information S-style
KHB (Higashinippon Broadcasting) mascot character 'Guriri' won first place in the 'Miyagi Local Character Grand Prix' organized by Sendai Town Information S-style. Among 68 entries, Guriri received 1,843 votes over a one-month voting period. The station plans to continue strengthening community-based activities, including its 'KHB Green Campaign' focused on environmental and child support.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:04
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 25, 2026 at 22:25 (11h 53m after Collected)
The mascot character 'Guriri' of Higashinippon Broadcasting (KHB), headquartered in Taihaku-ku, Sendai, has won first place in the 'Miyagi Local Character Grand Prix,' a voting initiative conducted by Sendai Town Information S-style.
The 'Miyagi Local Character Grand Prix' is a voting project targeting original characters from various local governments, local companies, and professional sports teams in Miyagi Prefecture. It was held over one month starting from March 25, with 68 characters entering. The results are announced in the June issue of Sendai Town Information S-style, released today.
Guriri garnered 1,843 votes, receiving support from both within and outside Miyagi Prefecture. KHB expressed gratitude to all supporters and plans to feature Guriri in a special page in the July issue of Sendai Town Information S-style, scheduled for release on June 25.
Guriri is involved in activities to deepen connections with the community, including appearances on television programs and events. KHB aims to further strengthen its community-based communication efforts.
◆ KHB Mascot 'Guriri'
Born in 2000 as the mascot for the 'KHB Green Campaign,' which KHB has been running since 1990 to address regional society and environmental issues through programs and events. Guriri is currently active as the official character of KHB. The character design is based on work by Mikio Igarashi, the manga artist of 'Bonobono' who lives in Miyagi.
◆ KHB Green Campaign: Guriri's Forest Play & Guriri's Ocean Project
Since 1990, KHB has promoted the 'KHB Green Campaign.' The station manages 'Guriri's Forest' in Rifu Town, Miyagi Prefecture, and regularly organizes 'Guriri's Forest Play' for forest creation with viewers. In 2025, marking its 50th anniversary, the station launched 'Guriri's Ocean Project' to connect the rich Sanriku coast to the future.
◆ KHB Children's Smile Operation: Guriri Caravan
Since 2022, KHB has been running initiatives to support children and those involved in raising them, connecting children's smiles to the future. As part of efforts beyond the television screen, Guriri and KHB announcers visit kindergartens, nursery schools, children's centers, and hospitals in Miyagi Prefecture, conducting readings of original paper theater and picture books.
◆ Guriri Merchandise
Guriri goods are sold at the 'KHB Web Shop' and the 'Guriri Cafe' on the first floor of the KHB headquarters. Items include 'Guriri plushies,' keychains called 'Mini Guriri,' and, following the 50th anniversary, children's books and blankets for families to enjoy in their daily lives.
The 'Miyagi Local Character Grand Prix' is a voting project targeting original characters from various local governments, local companies, and professional sports teams in Miyagi Prefecture. It was held over one month starting from March 25, with 68 characters entering. The results are announced in the June issue of Sendai Town Information S-style, released today.
Guriri garnered 1,843 votes, receiving support from both within and outside Miyagi Prefecture. KHB expressed gratitude to all supporters and plans to feature Guriri in a special page in the July issue of Sendai Town Information S-style, scheduled for release on June 25.
Guriri is involved in activities to deepen connections with the community, including appearances on television programs and events. KHB aims to further strengthen its community-based communication efforts.
◆ KHB Mascot 'Guriri'
Born in 2000 as the mascot for the 'KHB Green Campaign,' which KHB has been running since 1990 to address regional society and environmental issues through programs and events. Guriri is currently active as the official character of KHB. The character design is based on work by Mikio Igarashi, the manga artist of 'Bonobono' who lives in Miyagi.
◆ KHB Green Campaign: Guriri's Forest Play & Guriri's Ocean Project
Since 1990, KHB has promoted the 'KHB Green Campaign.' The station manages 'Guriri's Forest' in Rifu Town, Miyagi Prefecture, and regularly organizes 'Guriri's Forest Play' for forest creation with viewers. In 2025, marking its 50th anniversary, the station launched 'Guriri's Ocean Project' to connect the rich Sanriku coast to the future.
◆ KHB Children's Smile Operation: Guriri Caravan
Since 2022, KHB has been running initiatives to support children and those involved in raising them, connecting children's smiles to the future. As part of efforts beyond the television screen, Guriri and KHB announcers visit kindergartens, nursery schools, children's centers, and hospitals in Miyagi Prefecture, conducting readings of original paper theater and picture books.
◆ Guriri Merchandise
Guriri goods are sold at the 'KHB Web Shop' and the 'Guriri Cafe' on the first floor of the KHB headquarters. Items include 'Guriri plushies,' keychains called 'Mini Guriri,' and, following the 50th anniversary, children's books and blankets for families to enjoy in their daily lives.
FAQ
「宮城ローカルキャラクターGP」とはどのような企画ですか？
宮城県内の各自治体、ローカルカンパニー、プロスポーツチーム等のオリジナルキャラクターを対象とした投票企画です。
「宮城ローカルキャラクターGP」の結果はどこで発表されましたか？
本日発売の「せんだいタウン情報 S-style」6月号にて発表されています。
「ぐりり」が獲得した票数はいくつですか？
1843票を獲得しました。
「ぐりり」のキャラクターデザインは誰が担当しましたか？
「ぼのぼの」の作者で宮城在住の漫画家、いがらしみきお先生です。
khbが行っている環境キャンペーンの名前は何ですか？
「khbグリーンキャンペーン」です。