Companies Rapidly Adopting AI in Recruitment; Launch of AI Agent to Support Recruitment Strategy from Planning to Execution

Trend of AI Utilization in the Recruitment Market

Amidst intensifying competition for talent acquisition in the recruitment market, companies are rapidly increasing their adoption of AI in their recruitment activities. The trend is expanding beyond partial efficiency improvements, such as job description creation and scout email drafting, to utilizing AI for the formulation of recruitment strategies themselves.

KAGUYA Inc. (CEO: Kana Okada) and HR DOC Inc. (CEO: Kosuke Yamane), which provides recruitment branding support services, are launching a collaborative solution called "Recruitment Strategy AI - Persona Voice for HR - ", packed with know-how in recruitment branding and overall recruitment activities.

Common Challenges in Recruitment

Regardless of the industry, the following challenges are commonly observed in recruitment:

• Inability to translate the company's appeal and strengths into "words that resonate with candidates."

• Taking several weeks from information organization and target setting to job description creation and dissemination.

• Disconnection between recruitment strategy formulation and execution, leading to inconsistent messaging.

• Understanding the importance of recruitment branding but lacking specialized personnel and know-how.

These challenges stem from the separation of recruitment "strategy" and "execution." There is a need for a system that aligns recruitment branding and translates it into concrete recruitment actions seamlessly.

Background of Collaboration

This collaboration combines the practical know-how of Mr. Yamane, CEO of HR DOC, who has been involved in recruitment branding consulting for over 10 years, with KAGUYA's expertise in data-driven marketing. This fusion has led to the creation of "Recruitment Strategy AI - Persona Voice for HR - ", a solution that supports companies' recruitment activities from strategy formulation to execution.

The integration of a data-driven approach cultivated in the marketing domain and real-world recruitment insights into a single AI is the most significant feature of this solution.

Comment from Kosuke Yamane, Representative Director of HR DOC Inc.

The customer journey of recruitment has drastically changed since the COVID-19 pandemic. We are currently in an era of "extremely high difficulty" for companies.

It is a welcome change to see more companies polishing their corporate appeal and practicing advanced recruitment marketing. On the other hand, many companies with excellent technologies and cultures still struggle to fully articulate and communicate their appeal due to the demands of daily operations.

It is a significant loss for society as a whole when job seekers miss out on the "best career" they should encounter due to differences in recruitment techniques.

Therefore, we have packaged our accumulated branding thought process into AI, creating "Recruitment Strategy AI - Persona Voice for HR - ". This is not just an efficiency tool.

It aims to create an environment where HR personnel can focus on deepening "the unique passion of their company" rather than being preoccupied with learning marketing. It also enables all companies to communicate their appeal with professional-level clarity.

By disseminating this infrastructure, we aim to shift recruitment from a "competition of techniques" back to its original form: "resonance of aspirations." Together with KAGUYA, we are determined to build a future where "happier encounters" between companies and job seekers become the norm.

About "Recruitment Strategy AI - Persona Voice for HR - "

"Recruitment Strategy AI - Persona Voice for HR - " is a recruitment strategy AI that supports companies' recruitment activities from strategy formulation to execution. The AI articulates the company's appeal and automatically generates recruitment content that resonates with the target audience. Specifically, it covers the following areas:

• Formulation of recruitment strategies based on market and competitor research.

• Generation of job descriptions and direct scout emails.

• Reporting on recruitment activity outcomes.

Its greatest feature is the ability to create the foundation of a recruitment strategy in as little as one hour and then proceed directly to the execution phase. This collaboration enables high-quality output reflecting HR DOC's recruitment branding know-how.

Expected Use Cases and Future Development

This collaborative solution is expected to be particularly effective for the following companies and organizations:

• Companies facing challenges in recruiting for hard-to-fill positions (e.g., engineers, specialized roles).

• Companies that recognize the importance of recruitment branding but lack specialized know-how or personnel.

• HR departments of companies considering AI adoption for their entire recruitment process.

• Recruitment support companies looking to enhance their proposal capabilities and service quality.

Through this collaboration, KAGUYA and HR DOC will support all companies facing recruitment challenges, regardless of industry.

Representative Profiles

【KAGUYA Inc. Representative Profile】

After graduating from the University of Tokyo with a degree in Sociology, she joined Google as a new graduate, where she provided marketing strategy support to over 300 companies, from small to large enterprises. After obtaining an MBA from INSEAD, a European business school, she worked on new business strategy and marketing at Amazon before becoming CEO of KAGUYA.

【HR DOC Inc. Representative Profile】

After graduating from Kansai University, he worked in sales at a major cosmetics company before becoming a Marketing Manager and Head of HR at a web advertising agency. He then served as a Recruitment Producer at a Hakuhodo Group company, leading recruitment reforms for numerous corporations, before becoming Representative Director of HR DOC Inc. in 2025. With the vision of "Towards a world where people and companies meet as they are meant to," he works as a recruitment branding specialist.

Company Overview

【About KAGUYA Inc.】

Company Name: KAGUYA Inc.

Location: 3-25-14 Shibuya, Shibuya-ku, Tokyo, Watanabe Bldg. 301

Representative: Kana Okada, Representative Director

Business Activities: Development and provision of recruitment support and marketing services based on AI technology.

Official Website: https://kgymoon.com/

Recruitment Strategy AI - Persona Voice for HR - Service Site: https://kgymoon.com/products/hr

Contact: official@kgymoon.com

【About HR DOC Inc.】

Company Name: HR DOC Inc.

Location: 2-1 Yotsuya, Chiyoda-ku, Tokyo

Representative: Kosuke Yamane, Representative Director

Business Activities: Provision and implementation of recruitment branding and recruitment strategy consulting that extracts and articulates the fundamental value of companies.

Official Website: https://hrdoc.jp