[KEYUCA] Launches new cooling towels with 'three ways to cool down' for stress-free heatstroke prevention
KEYUCA has launched the 'Wet-to-Cool Cooling Towel with Pouch,' utilizing evaporative cooling. It aims to solve 'carry stress' identified in consumer surveys by offering three cooling approaches tailored to daily lifestyles.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 28, 2026 at 11:40 (72h 9m after Collected)
## New Product Overview: Comfortable Heatstroke Prevention with Three Cooling Methods
Kajun Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Junzaburo Kawasaki), the operator of the lifestyle solution brand 'KEYUCA,' launched the 'Wet-to-Cool Cooling Towel with Pouch' on May 2, 2026, utilizing evaporative cooling mechanics.
As heatstroke prevention goods become essential, KEYUCA proposes three 'cooling methods' that balance functionality and design for every lifestyle.
### Consumer Survey: 'Carry Stress' Hindering Daily Habits
KEYUCA's survey found that only 23.0% of people 'always carry' heatstroke prevention items, with half limiting use to specific situations. The primary reasons for not carrying them are that they are 'bulky' (70.3%) and 'heavy' (36.7%), highlighting 'carry stress' as a barrier to routine usage.
### Product Details
#### 1. Evaporative Cooling: Wet-to-Cool Cooling Towel with Pouch
- Price: 1,089 JPY (incl. tax)
- Features: Drops surface temperature by 9.6℃ when wet and shaken. Includes deodorizing and UV-cut functions, with a dedicated pouch for smart portability even when wet.
#### 2. Quick-Dry x Cooling Pack: Neck Towel with Non-Freezing Gel Pack
- Price: 1,089 JPY (incl. tax)
- Features: Uses contact-cooling threads for instant coolness without wetting. Includes a cooling pack pocket and high-speed drying, ideal for active scenes like running or outdoor events.
Kajun Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Junzaburo Kawasaki), the operator of the lifestyle solution brand 'KEYUCA,' launched the 'Wet-to-Cool Cooling Towel with Pouch' on May 2, 2026, utilizing evaporative cooling mechanics.
As heatstroke prevention goods become essential, KEYUCA proposes three 'cooling methods' that balance functionality and design for every lifestyle.
### Consumer Survey: 'Carry Stress' Hindering Daily Habits
KEYUCA's survey found that only 23.0% of people 'always carry' heatstroke prevention items, with half limiting use to specific situations. The primary reasons for not carrying them are that they are 'bulky' (70.3%) and 'heavy' (36.7%), highlighting 'carry stress' as a barrier to routine usage.
### Product Details
#### 1. Evaporative Cooling: Wet-to-Cool Cooling Towel with Pouch
- Price: 1,089 JPY (incl. tax)
- Features: Drops surface temperature by 9.6℃ when wet and shaken. Includes deodorizing and UV-cut functions, with a dedicated pouch for smart portability even when wet.
#### 2. Quick-Dry x Cooling Pack: Neck Towel with Non-Freezing Gel Pack
- Price: 1,089 JPY (incl. tax)
- Features: Uses contact-cooling threads for instant coolness without wetting. Includes a cooling pack pocket and high-speed drying, ideal for active scenes like running or outdoor events.
FAQ
KEYUCAの冷感クールタオルにはどのような特徴がありますか？
水に濡らして振るだけで表面温度がマイナス9.6℃まで低下する気化冷却の仕組みを採用しています。また、抗菌防臭・消臭・UVカット機能を備え、濡れた状態でも持ち運べる専用ポーチが付属します。
KEYUCAが提案する「3通りの冷やし方」とは何ですか？
①水を利用する「気化冷却」、②保冷剤と速乾素材を組み合わせる「速乾✕保冷剤」、③触れるだけで冷たい「吸汗✕冷感」の3つのアプローチで、用途やライフスタイルに合わせて選べるラインナップです。
熱中症対策グッズの携帯を阻む要因は何ですか？
KEYUCAの意識調査によると、携帯を躊躇する理由の第1位は「かさばる（70.3%）」、次いで「重い（36.7%）」となっており、荷物になるという「持ち歩きストレス」が習慣化を阻んでいることが分かりました。
「触ると冷たいネックタオル 凍らない保冷剤付」の機能は？
接触冷感作用のある糸を使用しており、水に濡らさず手軽に使用可能です。付属の凍らない保冷剤を入れるポケットを備え、吸水性と一般的な綿タオルより高い速乾性も兼ね備えています。
製品の発売日と価格は？
「濡らしてひんやり冷感クールタオル ポーチ付」は2026年5月2日発売で、価格は税込1,089円（本体990円）です。「触ると冷たいネックタオル 凍らない保冷剤付」は2026年4月4日発売で、価格は同じく税込1,089円です。