No Need to Change or Worry About Others' Eyes. KEYUCA Introduces "Time-Saving Activewear" that Can Be Continued as an Extension of Daily Life

Lifestyle solution brand KEYUCA (Company name: Kawajun Co., Ltd., Location: Chuo-ku, Tokyo, Representative: Junzaburo Kawasaki), which sells original products related to clothing, food, and housing in its own stores, has pre-released activewear that allows for easy incorporation of exercise. It will be available in stores on May 2nd (Saturday) and on the KEYUCA Online Shop from April 24th (Friday). Exercise is meaningful only if it is continued. However, in busy daily lives with housework, childcare, commuting, etc., "preparing time and arrangements for exercise" itself often becomes a burden. According to KEYUCA's independent survey, 88.0% of people answered that they would like to have clothes that allow them to exercise in their everyday wear. Therefore, KEYUCA's goal was to enable people to easily incorporate exercise without disrupting their daily routine. This is "Time-Saving Activewear" that allows serious exercise to be naturally continued as an extension of daily life. The concept set for this is "Three Less" to reduce the hurdles to exercise and make it easier to continue: 1. **Less Changing:** General sportswear requires changing from everyday clothes to exercise clothes, which alone raises the hurdle for exercise. KEYUCA's Time-Saving Activewear has functionalities suitable for exercise, yet its design allows you to go for tea or shopping as is. You can start exercising within the flow of your daily life without the hassle of changing. Not overly sporty, from daily wear to workout. For days when you want to move your body more dynamically. 2. **Less Anxiety:** We focused on the psychological hurdle during exercise, such as "worrying about body shape exposure." Instead of forcibly hiding the body, our style-cover design beautifully shows the body lines, allowing you to move with confidence. Can cover the abdomen and upper arms. Abdominal support makes the lines look clean. One extra item to eliminate anxiety. Hip switching pattern that makes the waist look higher. 3. **Less Luggage:** To enable going to the gym empty-handed, we've added empty-handed pockets and reflectors for safety at night. It eliminates the hassle of preparing luggage, making it easy to go to the gym empty-handed whenever you feel like it, and the convenience of being able to exercise as is. Pockets for carrying a mobile phone. A hidden pocket inside the right pocket for valuables. A chest pocket for storing locker keys or card keys. Reflectors for safety in the dark. KEYUCA's Time-Saving Activewear is not sportswear for "trying hard," but an item for naturally continuing exercise in a busy daily life. It is new wear that allows you to continue effortlessly as an extension of your life, without special preparation. Product Lineup: Product Name: H Style Cover Long T-shirt Price: ¥3,400 (¥3,740 including tax) Release Date: May 2nd (Saturday) *KEYUCA Online Shop pre-sale from April 24th (Friday) Size: Free size / Shoulder width = 50cm, Body width = 100cm, Length = 71cm, Sleeve length = 18cm, Hem width = 88cm Color: Charcoal Gray, Lavender View details Product Name: H Relax Half-ZIP Polo Shirt Price: ¥3,400 (¥3,740 including tax) Release Date: May 2nd (Saturday) *KEYUCA Online Shop pre-sale from April 24th (Friday) Size: Free size / Shoulder width = 43cm, Body width = 104cm, Length = Front 62.5cm, Back 66cm, Sleeve length = 21.5cm, Hem width = 106cm Color: Charcoal Gray, Lavender View details Product Name: H Style Cover Jogger Pants Price: ¥3,900 (¥4,290 including tax) Release Date: May 2nd (Saturday) *KEYUCA Online Shop pre-sale from April 24th (Friday) Size: M size, L size Color: Charcoal Gray, Lavender View details Product Name: H Style Cover Short Pants Price: ¥2,500 (¥2,750 including tax) Release Date: May 2nd (Saturday) *KEYUCA Online Shop pre-sale from April 24th (Friday) Size: M size, L size Color: Charcoal Gray, Lavender View details Product Name: H Style Care Rib Leggings Price: ¥3,200 (¥3,520 including tax) Release Date: March 28th (Saturday) *KEYUCA Online Shop pre-sale from April 24th (Friday) Size: M size, L size Color: Charcoal Gray View details For first-timers! ¥8,290 (¥9,119 including tax) H_Style Cover Long T-shirt, H_Style Cover Jogger Pants, H_5-Finger Training Socks - "H_Style Cover Long T-shirt" ¥3,400 (¥3,740 including tax)