[KEYUCA] Great for the height of summer. New "Wearable UV" items with multi-functions such as water repellency, heat shielding, and contact cooling for "Serious UV Protection" are now available!
Lifestyle solution brand KEYUCA has launched new multi-functional "wearable UV" items for summer. These products offer comprehensive UV protection with features like water repellency, heat shielding, and contact cooling. A limited-time fair also offers 10% off when purchasing two or more UV protection items.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 14:33 (3h 1m after Collected)
KEYUCA, a lifestyle solution brand that sells original products related to clothing, food, and housing in its own stores (company name: Kawajun Co., Ltd., location: Chuo-ku, Tokyo, representative: Junzaburo Kawasaki), has launched new "Wearable UV" items equipped with multiple functions such as heat shielding, water repellency, and contact cooling. In conjunction, from Thursday, April 30, 2026, a limited-time fair will be held at stores nationwide and online shops, offering a discount when purchasing two or more UV protection items.
As serious UV protection for the full-fledged summer, KEYUCA has prepared items under the theme of "Wearable UV" that not only block sunlight but also solve everyday inconveniences while thoroughly guarding against UV rays. These include a "Water Repellent Heat Shielding UV Cut Parka" that uses mesh from the arms to the sides of the body to prevent stuffiness even in summer, and arm covers with slits that can be used while wearing a wristwatch.
The "Water Repellent Heat Shielding UV Cut Parka" released this season was developed with the aim of solving weather challenges that change throughout the year. It is equipped with five functions to cope with the changing seasons: "UV Cut," "Contact Cooling," "Water Repellent Processing," "Easy Care," and "Pollen Block." For the 2026 series, specifications have been further updated in addition to functions to ensure more comfortable wear. A slit has been added to the cuffs to easily check a wristwatch, and the back side of the face cover (the part that touches the skin) has been changed to mesh. By improving the separation from the skin, it reduces concerns about "makeup smudging."
In addition, the "Water Repellent UV Cut Compact Blouson," which can be compactly carried for care on the go or while traveling, is also available. While equipped with five functions, its lightness, as if you forget you're wearing it, is a key feature, making it ideal for active scenes such as daily walks and runs.
From Golden Week leisure to full-fledged summer outings, we propose advanced "serious UV protection" for enjoying oneself comfortably without worrying about sunburn.
Limited-Time Fair Information
Water Repellent Heat Shielding UV Cut Parka, Water Repellent UV Cut Compact Blouson II, Arm Covers
10% OFF for purchasing 2 or more items of any kind!
Limited Period: From Thursday, April 30 to Sunday, May 10
Eligible Products: Water Repellent Heat Shielding UV Cut Parka, Water Repellent UV Cut Compact Blouson II, Arm Covers
*Sale items are not eligible.
Updated Wearable UV! "Water Repellent Heat Shielding UV Cut Parka" Product Overview
Product Name: Water Repellent Heat Shielding UV Cut Parka
Price: ¥5,990 (tax included ¥6,589)
Size: Free size / Body width = 108cm, Length = 65cm, Sleeve length (from neck to cuff) = 82.5cm, Hem circumference = 108cm
Colors: Black, Light Gray, Ivory, Lavender, Light Blue
Material: Main fabric = Polyester 88%, Polyurethane 12% / Mesh fabric = Nylon 94%, Polyurethane 6%
UPF50+ / UV Shielding Rate: Black = 99% or more, Light Gray = 98.4% or more, Ivory = 96% or more, Lavender = 98% or more, Light Blue = 97% or more
Country of Origin: Myanmar
This is a unisex UV cut parka. Its greatest feature is its versatility, with five functions in one garment: "UV Cut, Contact Cooling, Water Repellent Processing, Easy Care, and Pollen Block." A special sheet built into the hood achieves a high heat shielding effect. Furthermore, in addition to its high UV protection function boasting the highest standard of UPF50+, it is fully equipped with water repellent processing that repels water and easy care that allows machine washing. It also has a finish that makes pollen less likely to adhere and easy to remove, making it a reliable functional outerwear that can be worn comfortably regardless of the season.
See Details
The 2026 series has been further updated in terms of specifications for more comfortable wear.
Face Guard: Mesh specification to prevent "makeup smudging"
The removable face cover has been changed to mesh on the back side that touches the skin. By improving the separation from the skin, it reduces "makeup smudging," a common concern in summer. Combined with a thumbhole design that covers the back of the hand, it achieves flawless sun protection.
Convenience and Breathability: Smartly check time while wearing
A new "wristwatch slit" has been adopted at the cuffs, allowing you to check your wristwatch while wearing the parka. Furthermore, by switching the underarm area to a mesh structure, it eliminates the stuffiness that is a concern in summer, maintaining a constantly comfortable fit.
Silhouette: Style cover and comfortable fit
The loose fit and length that covers the hips enhance style coverage. It incorporates thoughtful features such as a slit for long hair, and a packable design with a convenient drawstring bag for portability. It uses smooth, highly stretchable, lightweight fabric.
As serious UV protection for the full-fledged summer, KEYUCA has prepared items under the theme of "Wearable UV" that not only block sunlight but also solve everyday inconveniences while thoroughly guarding against UV rays. These include a "Water Repellent Heat Shielding UV Cut Parka" that uses mesh from the arms to the sides of the body to prevent stuffiness even in summer, and arm covers with slits that can be used while wearing a wristwatch.
The "Water Repellent Heat Shielding UV Cut Parka" released this season was developed with the aim of solving weather challenges that change throughout the year. It is equipped with five functions to cope with the changing seasons: "UV Cut," "Contact Cooling," "Water Repellent Processing," "Easy Care," and "Pollen Block." For the 2026 series, specifications have been further updated in addition to functions to ensure more comfortable wear. A slit has been added to the cuffs to easily check a wristwatch, and the back side of the face cover (the part that touches the skin) has been changed to mesh. By improving the separation from the skin, it reduces concerns about "makeup smudging."
In addition, the "Water Repellent UV Cut Compact Blouson," which can be compactly carried for care on the go or while traveling, is also available. While equipped with five functions, its lightness, as if you forget you're wearing it, is a key feature, making it ideal for active scenes such as daily walks and runs.
From Golden Week leisure to full-fledged summer outings, we propose advanced "serious UV protection" for enjoying oneself comfortably without worrying about sunburn.
Limited-Time Fair Information
Water Repellent Heat Shielding UV Cut Parka, Water Repellent UV Cut Compact Blouson II, Arm Covers
10% OFF for purchasing 2 or more items of any kind!
Limited Period: From Thursday, April 30 to Sunday, May 10
Eligible Products: Water Repellent Heat Shielding UV Cut Parka, Water Repellent UV Cut Compact Blouson II, Arm Covers
*Sale items are not eligible.
Updated Wearable UV! "Water Repellent Heat Shielding UV Cut Parka" Product Overview
Product Name: Water Repellent Heat Shielding UV Cut Parka
Price: ¥5,990 (tax included ¥6,589)
Size: Free size / Body width = 108cm, Length = 65cm, Sleeve length (from neck to cuff) = 82.5cm, Hem circumference = 108cm
Colors: Black, Light Gray, Ivory, Lavender, Light Blue
Material: Main fabric = Polyester 88%, Polyurethane 12% / Mesh fabric = Nylon 94%, Polyurethane 6%
UPF50+ / UV Shielding Rate: Black = 99% or more, Light Gray = 98.4% or more, Ivory = 96% or more, Lavender = 98% or more, Light Blue = 97% or more
Country of Origin: Myanmar
This is a unisex UV cut parka. Its greatest feature is its versatility, with five functions in one garment: "UV Cut, Contact Cooling, Water Repellent Processing, Easy Care, and Pollen Block." A special sheet built into the hood achieves a high heat shielding effect. Furthermore, in addition to its high UV protection function boasting the highest standard of UPF50+, it is fully equipped with water repellent processing that repels water and easy care that allows machine washing. It also has a finish that makes pollen less likely to adhere and easy to remove, making it a reliable functional outerwear that can be worn comfortably regardless of the season.
See Details
The 2026 series has been further updated in terms of specifications for more comfortable wear.
Face Guard: Mesh specification to prevent "makeup smudging"
The removable face cover has been changed to mesh on the back side that touches the skin. By improving the separation from the skin, it reduces "makeup smudging," a common concern in summer. Combined with a thumbhole design that covers the back of the hand, it achieves flawless sun protection.
Convenience and Breathability: Smartly check time while wearing
A new "wristwatch slit" has been adopted at the cuffs, allowing you to check your wristwatch while wearing the parka. Furthermore, by switching the underarm area to a mesh structure, it eliminates the stuffiness that is a concern in summer, maintaining a constantly comfortable fit.
Silhouette: Style cover and comfortable fit
The loose fit and length that covers the hips enhance style coverage. It incorporates thoughtful features such as a slit for long hair, and a packable design with a convenient drawstring bag for portability. It uses smooth, highly stretchable, lightweight fabric.