‘Connecting KISSA Culture to the Future’ – Sharing the Joy and Diversity of Coffee with the Next Generation
Key Coffee Inc. joins PR TIMES' 'April Dream 2026' initiative, expressing its dream to preserve Japan's unique cafe ('KISSA') culture. Under its 2030 vision, 'Sustainable Company for Coffee and KISSA,' the company focuses on cultural heritage and sustainability.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 17:52 (481h 4m after Collected)
Key Coffee Inc. (Headquarters: Minato-ku, Tokyo; President: Yutaka Shibata) has joined the 'April Dream 2026' initiative organized by PR TIMES Inc., which designates April 1st as a day for communicating dreams. Key Coffee is sharing its vision: 'Connecting KISSA Culture to the Future.'
The company has established the message 'Sustainable Company for Coffee and KISSA' as its vision looking toward 2030, working toward the inheritance of cafe culture and the realization of sustainability. Through 'April Dream,' Key Coffee hopes to reach more people and spark interest in its passion for preserving cafe culture and the current state of the coffee industry.
*Key Coffee supports April Dream's goal of making April 1st a day to share dreams. This press release outlines the dream of Key Coffee Inc.
**The Dream: 'Connecting KISSA Culture to the Future'**
Coffee is a beverage that stays close to people in various daily scenes—whether they want to relax, take a breath, or refresh their mood. In recent years, coffee has gained value not just as a beverage, but as a medium for communication and regional economic revitalization. The 'story until it becomes a cup of coffee,' from producers through the supply chain, is also drawing attention as a new form of value.
To ensure everyone can continue to enjoy coffee 'easily, deliciously, and interestingly,' Key Coffee will continue to share the joy and diversity of coffee, passing down 'KISSA culture' to the next generation.
**Specific Initiatives to 'Connect KISSA Culture to the Future'**
Key Coffee is committed to the inheritance of cafe culture to ensure the continuous provision of delicious coffee. This message carries the company's strong desire to promote the charm of Japan's 'KISSA culture' to younger generations and overseas audiences.
**Recent Initiative (Example):**
1. Project '18-year-old. Coffee': An opportunity for the next generation to become familiar with coffee.
In Japan, the age of majority was lowered to 18 in 2022. However, adult ceremonies organized by municipalities often still target 20-year-olds...
The company has established the message 'Sustainable Company for Coffee and KISSA' as its vision looking toward 2030, working toward the inheritance of cafe culture and the realization of sustainability. Through 'April Dream,' Key Coffee hopes to reach more people and spark interest in its passion for preserving cafe culture and the current state of the coffee industry.
*Key Coffee supports April Dream's goal of making April 1st a day to share dreams. This press release outlines the dream of Key Coffee Inc.
**The Dream: 'Connecting KISSA Culture to the Future'**
Coffee is a beverage that stays close to people in various daily scenes—whether they want to relax, take a breath, or refresh their mood. In recent years, coffee has gained value not just as a beverage, but as a medium for communication and regional economic revitalization. The 'story until it becomes a cup of coffee,' from producers through the supply chain, is also drawing attention as a new form of value.
To ensure everyone can continue to enjoy coffee 'easily, deliciously, and interestingly,' Key Coffee will continue to share the joy and diversity of coffee, passing down 'KISSA culture' to the next generation.
**Specific Initiatives to 'Connect KISSA Culture to the Future'**
Key Coffee is committed to the inheritance of cafe culture to ensure the continuous provision of delicious coffee. This message carries the company's strong desire to promote the charm of Japan's 'KISSA culture' to younger generations and overseas audiences.
**Recent Initiative (Example):**
1. Project '18-year-old. Coffee': An opportunity for the next generation to become familiar with coffee.
In Japan, the age of majority was lowered to 18 in 2022. However, adult ceremonies organized by municipalities often still target 20-year-olds...