Easy arrangement with the strongest combination of tartar sauce x fried chicken "Tarukara"! Kewpie and Nichirei Foods launch joint campaign

Kewpie Corporation (Head office: Shibuya-ku, Tokyo; Representative Director & President: Mitsuru Takamiya; hereinafter "Kewpie") and Nichirei Foods Inc. (Head office: Chuo-ku, Tokyo; Representative Director & President: Masahiko Takenaga; hereinafter "Nichirei Foods") will launch the "Easy Tartar Sauce Arrangement! Tarukara Infinite Recipe Campaign*" from Friday, May 1, 2026, where participants can win prizes such as Aladdin toasters. *Campaign Website: https://www.kewpie.co.jp/cp/202605-tarukara/ * "Infinite Recipes" expresses the idea that "tartar sauce and fried chicken can be enjoyed in a wide variety of recipes depending on the combination." Just by pouring it on, your usual fried chicken becomes a feast. The new catchphrase is "Tarukara." "What should I cook today?" "I want a little change from the usual taste." — "Tarukara," which combines Kewpie's tartar sauce and Nichirei's fried chicken, is a new proposal that supports everyday meal preparation. The charm of "Tarukara" lies in its ease and wide range of arrangements. Pour plenty of rich tartar sauce over juicy fried chicken. That alone completes a satisfying and hearty main dish. The menu expands with arrangements such as making a voluminous "Tarukara Burger" by sandwiching it in bread, or serving "Tarukara Bukkake Udon" by placing it on cold udon noodles. If you use "Kewpie Gotsudasan Lemon Tartar," it finishes with a refreshing lemon acidity. Please try "Tarukara" for your busy daily life. Tarukara Fried Chicken Burger, Lemontaru Toriten Bukkake Udon, Broccoli and Bacon Lemontaru Salad "More delicious, more convenient" — embodying the aspirations of both companies in one dish. This campaign was born from the desire to provide a richer dining experience by combining products from both companies that have been loved by many customers. Through this campaign, we hope to increase opportunities for customers to feel excited, thinking, "Let's try Tarukara today!" Kewpie and Nichirei Foods will continue to propose surprising and discovering dining tables that make everyday meal preparation enjoyable, through the proposal of "Tarukara." Campaign Details If you purchase eligible products and apply online, you can win prizes that make your dining table more enjoyable, with a total of 2,200 winners. *Campaign Website: https://www.kewpie.co.jp/cp/202605-tarukara/ [Course A] Apply with 2 eligible products for 1 entry: 200 winners, Aladdin Graphite Toaster (2-slice) Green This prize can be used when enjoying "Tarukara" with bread. It bakes crispy on the outside and chewy on the inside. [Course B] Apply with 1 eligible product for 1 entry: 2,000 winners, National Bread Common Voucher worth 1,000 yen This supports enjoying "Tarukara" with bread, such as in sandwiches or burgers. Application Overview *Receipt Eligibility Period: May 1, 2026 (Friday) - June 2, 2026 (Tuesday) *Application Deadline: June 2, 2026 (Tuesday) 23:59 *How to apply: Apply via the application form on the website with a receipt showing the purchase of eligible products. [Course A] 2 eligible products for 1 entry (1 Kewpie product + 1 Nichirei product) [Course B] 1 eligible product for 1 entry (1 Kewpie product or 1 Nichirei product) * During the period, take a photo of the entire purchase receipt including eligible products, click the "WEB Application Form" button, and apply according to the form. * If uploading two receipts, please take a photo so that both receipts can be seen in one image. * You can apply multiple times, but only one entry per receipt application. * For Course A, applications with 2 Kewpie products or 2 Nichirei products will be invalid. *Eligible Products: Tartar Sauce (260g, 155g, 12g x 10 bottles), Gotsudasan Tartar, Gotsudasan Lemon Tartar Tokukara®, Munekara®, Young Chicken Taruzuke Karaage, Young Chicken Tatsuta-age *Winner Announcement [Course A] Winners will be selected through a strict lottery, and prizes will be sent. [Course B] Winners will be selected through a strict lottery, and only winners will receive a winning email to the email address registered at the time of application. Prize shipping and winning email contact are scheduled for late June 2026. *Please note that there may be some fluctuations due to various circumstances. *Contact: Tarukara Infinite Recipe Campaign Office TEL: 0120-178-517 (Toll-free) (Reception hours: 10:00-1)